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Problem
Checkout conversion is too low: only 18% of users who click on “Book” checkout. Comparable funnels for hotel booking sites achieve ~30% (source). We are missing out!
No clear dropout reason: prior support tickets and survey results show a long tail of possible issues (questions on amenities, fees, checkout time), no clear categories.
Adding help content didn’t do much: last quarter we A/B tested content and UI to better point to help content and booking info. This nudged conversion by 1.5% points.
I highly recommend bullets for readability. Use bold words to quickly convey the gist of each point, and limit bullets to 2-3 lines. I prefer numbered lists so one can refer to a point verbally.
In appflowy, all the text will be applied inline link format, which is very annoying
How to Reproduce
Follow the steps described above
Expected Behavior
Operating System
macOS
AppFlowy Version(s)
v0.7.3
Screenshots
No response
Additional Context
No response
The text was updated successfully, but these errors were encountered:
Bug Description
copy paste:
Problem
Checkout conversion is too low: only 18% of users who click on “Book” checkout. Comparable funnels for hotel booking sites achieve ~30% (source). We are missing out!
No clear dropout reason: prior support tickets and survey results show a long tail of possible issues (questions on amenities, fees, checkout time), no clear categories.
Adding help content didn’t do much: last quarter we A/B tested content and UI to better point to help content and booking info. This nudged conversion by 1.5% points.
I highly recommend bullets for readability. Use bold words to quickly convey the gist of each point, and limit bullets to 2-3 lines. I prefer numbered lists so one can refer to a point verbally.
In appflowy, all the text will be applied inline link format, which is very annoying
How to Reproduce
Follow the steps described above
Expected Behavior
Operating System
macOS
AppFlowy Version(s)
v0.7.3
Screenshots
No response
Additional Context
No response
The text was updated successfully, but these errors were encountered: