11.0.0

Major Features

• Native ads for MAX and AppLovin Exchange, as well as various adapters. Mediation Debugger has support for testing native test ads, but not native ads from live waterfall yet.
• VAST 4.0/4.2 support.
• Added the OMID SDK directly into our SDK for viewability measurement.
• Amazon Publisher Services integration support for external publishers.
• JS Tag Ads via MAX.
• Direct Sold ads and "Deep Link+".
• TCFv2 for pubs using standard consent frameworks - SDK will retrieve IABTCF_gdprApplies and IABTCF_TCString and remove flagged mediated networks from the waterfall and flagged DSPs from bidding.
• 1P data passing - APIs to pass in YoB, gender, maximum ad content rating, email (hashed), phone number (hashed), keywords list, interest lists.
• Location collection - If the permission is already granted by the app, the SDK will pass up the lat/long. This is disable-able via an API
• Ad closeability improvements.
• Support for compiling the now-open source'd adapters. (iOS only, Android is compilable already)

Minor Features

• Add RevenuePrecision API to associate ad revenue with the precision.
• Add support for pubs to pass “custom data” to be replaced in ILRD postbacks via the URL’s {CUSTOM_DATA} macro.
• Add support for passing in “local extra parameters” from the integration to the adapters. This is a very useful API for publishers who want to add extra functionality into the now open source’d adapters. This is used for Amazon integrations as well.

Fixes

• Fix [ALUtils topViewControllerFromKeyWindow] crash.

10.3.7

• Fix iPad 14.7 / 14.8 crash in ALTaskProcessAdResponse.
• Increase stability of users being granted AppLovin rewards.
• Increase stability of test mode.
• Other bug fixes and stability improvements.

Mediation Debugger

• Display the value of NSAdvertisingAttributionReportEndpoint if it is set in the Info.plist.
• Fix navigation bar styling on iOS 15.
• Fix Smaato's SDK version failing to display.

10.3.6

• Un-deprecate AppLovin MREC API.
• Fix ALDataCollector crash in custom mediation setup.
• Fix issue when showing StoreKit in landscape with no internet.

10.3.5

• Add -[MAAd networkPlacement] API which represents the underlying ad's placement id.
• Fix ALStoreKitProductViewController crash.
• Fix ALRequestEncodingUtils crash.
• Fix isInitialized compilation warning.

10.3.4

• Fix ALRequestEncodingUtils crash.

10.3.3

• Add support for DataSeat and Verve adapters.
• Add support for fixing various audio issues with fullscreen ads.
• Minor bug fixes and stability improvements.

10.3.2

• Fix video pausing for ads that have playables with audio - issue introduced in 10.3.1

10.3.1

• Fix user audio not resuming after an AppLovin fullscreen ad is finished.

10.3.0

NOTE: We removed version 10.3.0 because of an issue with initializing the SDK. Please use 10.3.2 instead.

• Distribute SDK as a .xcframework to reduce binary size under < 100MB.
• Various MAX consent flow updates.
• Update error callback APIs to return first-class MAError object. The new callback is - (void)didFailToLoadAdForAdUnitIdentifier:(NSString *)adUnitIdentifier withError:(MAError *)error;.
• Add new - (void)didPayRevenueForAd:(MAAd *)ad callback.
• Fix crash coming from our ALVASTVideoViewController class.

10.2.1

• MAX Consent flow updates.
• The SDK requires minimum Xcode version 12.0 to build.
• Mediation Debugger improvements.