diff --git a/assets/wizards/engagement/views/reader-activation/campaign.js b/assets/wizards/engagement/views/reader-activation/campaign.js
index 4fb2ca6b60..b9e216ab05 100644
--- a/assets/wizards/engagement/views/reader-activation/campaign.js
+++ b/assets/wizards/engagement/views/reader-activation/campaign.js
@@ -19,8 +19,11 @@ import {
 	utils,
 } from '../../../../components/src';
 import Prompt from '../../components/prompt';
+import Router from '../../../../components/src/proxied-imports/router';
 import './style.scss';
 
+const { useHistory } = Router;
+
 export default withWizardScreen( () => {
 	const { is_skipped_campaign_setup, reader_activation_url } = newspack_engagement_wizard;
 
@@ -32,6 +35,7 @@ export default withWizardScreen( () => {
 		status: '',
 		isSkipped: is_skipped_campaign_setup === '1',
 	} );
+	const history = useHistory();
 
 	const fetchPrompts = () => {
 		setError( false );
@@ -78,6 +82,7 @@ export default withWizardScreen( () => {
 			}
 			setSkipped( { isSkipped: Boolean( request.skipped ), status: '' } );
 			newspack_engagement_wizard.is_skipped_campaign_setup = request.skipped ? '1' : '';
+			history.push( '/reader-activation/complete' );
 		} catch ( err ) {
 			setError( err );
 			setSkipped( { isSkipped: false, status: '' } );
diff --git a/assets/wizards/engagement/views/reader-activation/complete.js b/assets/wizards/engagement/views/reader-activation/complete.js
index 78be902a09..9e4250b3e0 100644
--- a/assets/wizards/engagement/views/reader-activation/complete.js
+++ b/assets/wizards/engagement/views/reader-activation/complete.js
@@ -42,6 +42,8 @@ const activationSteps = [
 	__( 'Activating Reader Activation Campaign…', 'newspack-plugin' ),
 ];
 
+const activationStepsCount = activationSteps.length;
+
 /**
  * Get a random number between min and max.
  *
@@ -60,7 +62,12 @@ export default withWizardScreen( () => {
 	const [ progressLabel, setProgressLabel ] = useState( false );
 	const [ completed, setCompleted ] = useState( false );
 	const timer = useRef();
-	const { reader_activation_url } = newspack_engagement_wizard;
+	const { reader_activation_url, is_skipped_campaign_setup = '' } = newspack_engagement_wizard;
+	const isSkippedCampaignSetup = is_skipped_campaign_setup === '1';
+
+	if ( isSkippedCampaignSetup && activationSteps.length !== activationStepsCount - 1 ) {
+		activationSteps.shift();
+	}
 
 	useEffect( () => {
 		if ( timer.current ) {
@@ -95,6 +102,9 @@ export default withWizardScreen( () => {
 				await apiFetch( {
 					path: '/newspack/v1/wizard/newspack-engagement-wizard/reader-activation/activate',
 					method: 'post',
+					data: {
+						skip_activation: isSkippedCampaignSetup,
+					},
 				} )
 			);
 		} catch ( err ) {
diff --git a/includes/wizards/class-engagement-wizard.php b/includes/wizards/class-engagement-wizard.php
index 20f67495e9..724af88cb0 100644
--- a/includes/wizards/class-engagement-wizard.php
+++ b/includes/wizards/class-engagement-wizard.php
@@ -7,7 +7,10 @@
 
 namespace Newspack;
 
+use TypeError;
 use WP_Error;
+use WP_REST_Request;
+use WP_REST_Response;
 
 defined( 'ABSPATH' ) || exit;
 
@@ -276,10 +279,12 @@ public function api_update_reader_activation_settings( $request ) {
 	/**
 	 * Activate reader activation and publish RAS prompts/segments.
 	 *
+	 * @param WP_REST_Request $request WP Rest Request object.
 	 * @return WP_REST_Response
 	 */
-	public function api_activate_reader_activation() {
-		$response = Reader_Activation::activate();
+	public function api_activate_reader_activation( WP_REST_Request $request ) {
+		$skip_activation = $request->get_param( 'skip_activation' ) ?? false;
+		$response = $skip_activation ? true : Reader_Activation::activate();
 
 		if ( \is_wp_error( $response ) ) {
 			return new \WP_REST_Response( [ 'message' => $response->get_error_message() ], 400 );