diff --git a/assets/other-scripts/custom-product-options/index.js b/assets/other-scripts/custom-product-options/index.js
new file mode 100644
index 0000000000..4394355b70
--- /dev/null
+++ b/assets/other-scripts/custom-product-options/index.js
@@ -0,0 +1,19 @@
+/* globals jQuery */
+( function ( $ ) {
+	if ( ! $ ) {
+		return;
+	}
+	$( '#variable_product_options' ).on( 'change', 'input.variable_is_virtual', function ( e ) {
+		$( e.currentTarget )
+			.closest( '.woocommerce_variation' )
+			.find( '.show_if_variation_virtual' )
+			.hide();
+
+		if ( $( e.currentTarget ).is( ':checked' ) ) {
+			$( e.currentTarget )
+				.closest( '.woocommerce_variation' )
+				.find( '.show_if_variation_virtual' )
+				.show();
+		}
+	} );
+} )( jQuery );
diff --git a/includes/reader-revenue/woocommerce/class-woocommerce-products.php b/includes/reader-revenue/woocommerce/class-woocommerce-products.php
index e119b9c9bb..776e52c899 100644
--- a/includes/reader-revenue/woocommerce/class-woocommerce-products.php
+++ b/includes/reader-revenue/woocommerce/class-woocommerce-products.php
@@ -21,6 +21,7 @@ class WooCommerce_Products {
 	 * @codeCoverageIgnore
 	 */
 	public static function init() {
+		\add_action( 'admin_enqueue_scripts', [ __CLASS__, 'admin_enqueue_scripts' ] );
 		\add_filter( 'product_type_options', [ __CLASS__, 'show_custom_product_options' ] );
 		\add_action( 'woocommerce_variation_options', [ __CLASS__, 'show_custom_variation_options' ], 10, 3 );
 		\add_action( 'woocommerce_process_product_meta', [ __CLASS__, 'save_custom_product_options' ] );
@@ -28,6 +29,19 @@ public static function init() {
 		\add_filter( 'woocommerce_order_item_needs_processing', [ __CLASS__, 'require_order_processing' ], 10, 2 );
 	}
 
+	/**
+	 * Enqueue admin scripts.
+	 */
+	public static function admin_enqueue_scripts() {
+		wp_enqueue_script(
+			'newspack-products-custom-options',
+			Newspack::plugin_url() . '/dist/other-scripts/custom-product-options.js',
+			[],
+			NEWSPACK_PLUGIN_VERSION,
+			true
+		);
+	}
+
 	/**
 	 * Get custom product options. Product option values are always booleans but represented by string.
 	 * See: https://github.com/woocommerce/woocommerce/blob/trunk/plugins/woocommerce/includes/wc-formatting-functions.php#L37
@@ -38,7 +52,7 @@ public static function get_custom_options() {
 		return [
 			'newspack_autocomplete_orders' => [
 				'id'            => '_newspack_autocomplete_orders',
-				'wrapper_class' => 'show_if_simple',
+				'wrapper_class' => 'show_if_virtual',
 				'label'         => __( 'Auto-complete orders', 'newspack-plugin' ),
 				'description'   => __( 'Allow orders containing this product to automatically complete upon successful payment.', 'newspack-plugin' ),
 				'default'       => 'yes',
@@ -108,10 +122,10 @@ public static function show_custom_variation_options( $loop, $variation_data, $v
 		foreach ( $custom_options as $option_key => $option_config ) {
 			$meta_key = $option_config['id'];
 			?>
-			<label class="tips" data-tip="<?php echo esc_attr( $option_config['description'] ); ?>">
+			<label class="tips show_if_variation_virtual" data-tip="<?php echo esc_attr( $option_config['description'] ); ?>">
 				<?php echo esc_html( $option_config['label'] ); ?>
 				<input
-					type="checkbox" class="checkbox variable_<?php echo esc_attr( $option_key ); ?>"
+					type="checkbox" class="checkbox show_if_variation_virtual variable_<?php echo esc_attr( $option_key ); ?>"
 					name="<?php echo esc_attr( $meta_key . '[' . $loop . ']' ); ?>"
 					<?php \checked( self::get_custom_option_value( $variation, $option_key ), true ); ?>
 				/>
@@ -183,7 +197,11 @@ public static function save_custom_variation_options( $variation, $i ) {
 	 * @param WC_Product $product The product associated with this order item.
 	 */
 	public static function require_order_processing( $needs_proccessing, $product ) {
-		return self::get_custom_option_value( $product, 'newspack_autocomplete_orders' ) ? false : $needs_proccessing;
+		if ( $product->is_virtual() ) {
+			return self::get_custom_option_value( $product, 'newspack_autocomplete_orders' ) ? false : $needs_proccessing;
+		}
+
+		return $needs_proccessing;
 	}
 }