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<!DOCTYPE html>
<html lang="en" class="is-loading">
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<meta name="application-name" content="McBride" />
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<title>Who we are and how we do it - The McBride Company</title>
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content="We are a passionate group of creative professionals who work across conceptional design, interior design, and architectural design." />
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<div class="c-logo__txt">
<span>TheMcBride</span><span>Company</span>
</div>
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<p>Think, Design, Brand</p>
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We are a concept and design firm that creates branded
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<h3 class="cols-lg-7 cols-md-12 cols-xs-12 headline">
A spirit of boundless imagination in combination with the
discipline of practical application drives the daily activities
of The McBride Company.
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<div class="cols-lg-5 spacer"></div>
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<p>
The firm’s clients represent nearly every facet of the
hospitality and leisure industries that include ESPN, Four
Seasons Hotels and Resorts, The Pyramid Companies,
Margaritaville, Smithsonian Institute, Simon Property Group,
The Walt Disney Company, Universal Parks & Resorts, The
Breakers Palm Beach, Starwood and the Discovery Channel. The
firm’s ability to successfully design experiential spaces and
places helps clients achieve positive business objectives
while providing guests more enjoyable experiences.
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The McBride Company’s talent draws upon our years of
experience, unique perspectives and passions. We take both a
creative and analytical approach to transforming a client’s
idea into a tangible reality. The results of our work are
destinations experienced and enjoyed by millions of people
across the globe each year.
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<div class="content">
We sell creativity. We deliver results. And it all starts with
the idea. Alpha Think is the thought lab for the McBride Company
and specializes in creative orchestration, expansive thinking,
and brainstorming. It functions as the nexus for ideation and
creative solutions to complex problems. Alpha Think constantly
partners with clients and companies in the presentation of
future trends, consumer behavior and ideation of client needs
and development strategies.
</div>
</div>
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<div class="content">
Brand Identity is the new currency. We enable our clients to
create memorable and profitable branded experiences. Brand
Beta specializes in the creation of brand identities, graphic
nomenclature, brand language and visual content. The graphic
identity and multi-channel products created by Brand Beta are
closely integrated into the overall design process and
constantly evolve based on the Client needs and project
evolution.
</div>
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McBride Design specializes in strategic planning,
comprehensive design and development coordination for
innovative projects around the world. We create unique,
economically successful concepts and designs for atmospheric
destinations such as resorts, lodging, restaurants, museums,
attractions, casinos, retail centers and RD&E complexes
both domestically and internationally. Our design products are
unparalleled in the industry and have received numerous
industry awards and recognition for creativity, productivity
and brand integration.
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<section id="services" class="company-section">
<div class="company-wrap">
<div class="company-sec">
<h2 class="company-sec_title">Our Services</h2>
</div>
</div>
<div class="company-services company-wrap" data-js-list-opener="mouseover click">
<h4 class="title is--active" data-js-list-title="1">
CONCEPTUAL DESIGN
<span class="icon x is--inactive"></span>
</h4>
<div class="description is--active poly-1" data-js-list-content="1">
<p>
This is the phase where a client's vision develops into a
tangible concept through brainstorming, research and artistic
visualizations. During this process, we will discover what the
concept is, what it will look like, and how much it will cost.
</p>
</div>
<h4 class="title" data-js-list-title="2">
INTERIOR DESIGN
<span class="icon x is--inactive"></span>
</h4>
<div class="description poly-1" data-js-list-content="2">
<p>
Our veteran interior design team creates beautiful immersive
designs that strike the delicate balance of colors, materials,
furniture, fixtures and equipment that make our projects
interesting, unique and dynamic.
</p>
</div>
<h4 class="title" data-js-list-title="3">
ARCHITECTURAL DESIGN
<span class="icon x is--inactive"></span>
</h4>
<div class="description poly-1" data-js-list-content="3">
<p>
Building upon the design concept, our team produces highly
detailed schematic, design development and construction
documentation. We use innovative 3D software for highly
efficient design and visualization that lays the framework for
the physical space.
</p>
</div>
<h4 class="title" data-js-list-title="4">
SPECIALTY FEATURE DESIGN
<span class="icon x is--inactive"></span>
</h4>
<div class="description poly-1" data-js-list-content="4">
<p>
To capture the right atmosphere for each project, our
specialties team produces props, dressings and special finishes
to make our projects unique. Whether it’s custom artwork, larger
than life sculptures, or dancing fountains, we design special
features to enhance guests’ experience.
</p>
</div>
<h4 class="title" data-js-list-title="5">
INSTALLATION SUPERVISION
<span class="icon x is--inactive"></span>
</h4>
<div class="description poly-1" data-js-list-content="5">
<p>
As construction starts, our work continues. Our goal is to
ensure that the creative intent is carried through to the
finished product. We provide on-site staff that is well versed
in both the technical aspects of construction and the creative
design approach to perform art direction and installation
supervision services.
</p>
</div>
<h4 class="title" data-js-list-title="6">
SIGNAGE & GRAPHICS DESIGN
<span class="icon x is--inactive"></span>
</h4>
<div class="description poly-1" data-js-list-content="6">
<p>
Unlike other firms, our team includes award-winning signage and
graphic designers that have created some of the most iconic
logos, murals and signage in the hospitality and leisure
industries.
</p>
</div>
</div>
</section>
<section id="talent" class="company-section">
<div class="company-wrap">
<div class="company-sec">
<h2 class="company-sec_title">Talent</h2>
</div>
</div>
<div class="team grid company-wrap">
<div class="team-member grid-item cols-lg-6 cols-md-12 cols-sm-12 cols-xs-12">
<div class="content">
<picture>
<img src="assets/images/home/_1400x1400_crop_center-center_75/Pat.jpg" alt="Pat" class="poly-1" />
</picture>
<div class="header">
<div class="meta">
<h3 class="title">Pat</h3>
<span class="position">Chief Executive Officer</span>
</div>
<div class="bio">
<div class="bar"></div>
<div class="bio-text">
<p>
As founder and CEO, Pat has guided the firm over the
past 30 years to become one of the preeminent privately
held design firms in the hospitality and leisure
industries. In this role, he oversees the firm’s key
projects and manages relationships with clients. Focused
on ensuring The McBride Company continues to deliver on
its reputation for design innovation, Pat is committed
to mentoring the firm’s talent and instilling in every
employee the values expected from a family-owned and
operated firm. A sought-after speaker for a variety of
hospitality, development and entertainment
organizations, Pat has appeared on national television
and is an oft-quoted on entertainment design in
publications like The Robb Report and USA Today.
</p>
</div>
</div>
</div>
</div>
</div>
<div class="content-block grid-item cols-lg-6 cols-md-12 cols-sm-12 cols-xs-12">
<div class="content">
<p class="label tx--aqua-bright tx--callout">Team</p>
<h5 class="title">
Our team is a collaborative collective of world-class
designers, art directors and project managers.
</h5>
</div>
</div>
<div class="team-member grid-item cols-lg-6 cols-md-12 cols-sm-12 cols-xs-12">
<div class="content">
<picture>
<img src="assets/images/home/_1400x1400_crop_center-center_75/Brenda.jpg" alt="Brenda" class="poly-3" />
</picture>
<div class="header">
<div class="meta">
<h3 class="title">Brenda</h3>
<span class="position">Senior Signage and Graphics Designer</span>
</div>
<div class="bio">
<div class="bar"></div>
<div class="bio-text">
<p>
Brenda’s extensive skills in graphic design are derived
from years of practical experience in the commercial
sign and advertising business. This has provided her
with a unique, creative perspective in all aspects of
the industry’s design-build process. Brenda’s work
includes signage and graphics programs for restaurants,
retail and entertainment complexes. Her expertise in
branding has led her to create some of the most
recognizable logos, signage, and design in the
hospitality and entertainment industries such as
Margaritaville, NASCAR, iPic and more. Brenda’s unique
project signage has been widely recognized in national
trade magazines.
</p>
</div>
</div>
</div>
</div>
</div>
<div class="team-member grid-item cols-lg-6 cols-md-12 cols-sm-12 cols-xs-12">
<div class="content">
<picture>
<img src="assets/images/home/_1400x1400_crop_center-center_75/Candice.jpg" alt="Candice"
class="poly-2" />
</picture>
<div class="header">
<div class="meta">
<h3 class="title">Candice</h3>
<span class="position">Architectural Designer</span>
</div>
<div class="bio">
<div class="bar"></div>
<div class="bio-text">
<p>
Candice received a Master of Architecture degree from
the Savannah College of Art & Design where her passion
for interdisciplinary design was cultivated. She was the
recipient of the US Green Building Council-Savannah
Chapter Thesis Award for her design and research that
explored the ideas of biophilic design of architecture
in an agricultural setting. She gained restaurant and
hospitality design experience while working with an
international architecture and design firm in Chicago.
At The McBride Company, Candice combines her eclectic