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AroundU

AroundU is an app that allows users to browse upcoming and ongoing local events. It shows the time, date, and distance of events relative to the user. The app is designed to help users find activities and connect with others in their community.

UX Team Members

  • Jesus Velazquez - Contributed to early sketches, conducted analysis and evaluations, and worked on wireframes, prototypes, and script development.
  • Tyler Rodgers - Participated in analysis, helped with wireframe creation, and supported prototype and script design.
  • Jameson White - Assisted with evaluation tasks, collaborated on wireframes, and contributed to prototype building

User-Centered Design Artifacts

Phase I: Analyzing Users, Competitors, and Initial Designs

Executive Summary

  • Competitive analysis revealed chances to reshape the event discovery market by addressing important customer needs:

    • Yelp: While strong in popular cities and for restaurant reviews, it lacks coverage of events, particularly in smaller or niche communities.
    • TripAdvisor: Good for planning major trips and visiting tourist hotspots, but weak in highlighting smaller, localized events and activities.
    • Meetup: Effective for organizing and joining events, but has limited variety and options in smaller towns, leaving opportunities for more local, community driven experiences.

  • Heuristic evaluation revealed strengths in TripAdvisor’s platform but also areas for improvement:

    • Searching: While TripAdvisor provides good system feedback, users may find it challenging to search for local or niche events.
    • Browsing categories: Users lack sufficient control over browsing event categories, limiting their ability to quickly find relevant events or sort by event types.

  • New personas and scenarios highlight key user experience insights for Around U:

    • Integrated platform: Around U combines local event discovery with social and cultural activities, offering diverse experiences.
    • Simplified exploration: Users can easily uncover unique events tailored to their interests, offering an alternative options.
    • Enhanced customization: The app gives users more options to filter events based on personal preferences, helping them avoid irrelevant activities and crowded venues.

  • Sketches and diagrams illustrate initial concepts:

    • Visual flow for discovering and attending events.
    • Search with event specific results and easy navigation
    • User login, seat selection, and seamless ticket purchasing

Full phase I report

Phase II: Refining interaction and designing wireframes

Executive Summary

  • !!!In a bullet-list, provide a summary that highlights...!!!
  • !!!What you've done during this phase...!!!
  • !!!and what the significance of it is...!!!
  • !!!as an executive would understand.!!!

Full phase II report

Phase III: Prototypes and User Testing

Executive Summary

  • !!!In a bullet-list, provide a summary that highlights...!!!
  • !!!What you've done during this phase...!!!
  • !!!and what the significance of it is...!!!
  • !!!as an executive would understand.!!!

Full phase III report