diff --git a/lib/datadog/appsec/configuration/settings.rb b/lib/datadog/appsec/configuration/settings.rb
index 867ef19c102..9ad3f9ac85a 100644
--- a/lib/datadog/appsec/configuration/settings.rb
+++ b/lib/datadog/appsec/configuration/settings.rb
@@ -25,7 +25,7 @@ def self.extended(base)
           add_settings!(base)
         end
 
-        # rubocop:disable Metrics/AbcSize,Metrics/MethodLength,Metrics/BlockLength
+        # rubocop:disable Metrics/AbcSize,Metrics/MethodLength,Metrics/BlockLength,Metrics/CyclomaticComplexity,Metrics/PerceivedComplexity
         def self.add_settings!(base)
           base.class_eval do
             settings :appsec do
@@ -95,6 +95,46 @@ def self.add_settings!(base)
                 o.default DEFAULT_OBFUSCATOR_VALUE_REGEX
               end
 
+              settings :block do
+                settings :templates do
+                  option :html do |o|
+                    o.env 'DD_APPSEC_HTTP_BLOCKED_TEMPLATE_HTML'
+                    o.type :string, nilable: true
+                    o.setter do |value|
+                      if value
+                        raise(ArgumentError, "appsec.templates.html: file not found: #{value}") unless File.exist?(value)
+
+                        File.open(value, 'rb', &:read) || ''
+                      end
+                    end
+                  end
+
+                  option :json do |o|
+                    o.env 'DD_APPSEC_HTTP_BLOCKED_TEMPLATE_JSON'
+                    o.type :string, nilable: true
+                    o.setter do |value|
+                      if value
+                        raise(ArgumentError, "appsec.templates.json: file not found: #{value}") unless File.exist?(value)
+
+                        File.open(value, 'rb', &:read) || ''
+                      end
+                    end
+                  end
+
+                  option :text do |o|
+                    o.env 'DD_APPSEC_HTTP_BLOCKED_TEMPLATE_TEXT'
+                    o.type :string, nilable: true
+                    o.setter do |value|
+                      if value
+                        raise(ArgumentError, "appsec.templates.text: file not found: #{value}") unless File.exist?(value)
+
+                        File.open(value, 'rb', &:read) || ''
+                      end
+                    end
+                  end
+                end
+              end
+
               settings :track_user_events do
                 option :enabled do |o|
                   o.default true
@@ -132,7 +172,7 @@ def self.add_settings!(base)
             end
           end
         end
-        # rubocop:enable Metrics/AbcSize,Metrics/MethodLength,Metrics/BlockLength
+        # rubocop:enable Metrics/AbcSize,Metrics/MethodLength,Metrics/BlockLength,Metrics/CyclomaticComplexity,Metrics/PerceivedComplexity
       end
     end
   end
diff --git a/lib/datadog/appsec/response.rb b/lib/datadog/appsec/response.rb
index dae3e5d30d3..8347d213249 100644
--- a/lib/datadog/appsec/response.rb
+++ b/lib/datadog/appsec/response.rb
@@ -33,10 +33,13 @@ def negotiate(env)
 
           Datadog.logger.debug { "negotiated response content type: #{content_type}" }
 
+          body = []
+          body << content(content_type)
+
           Response.new(
             status: 403,
             headers: { 'Content-Type' => content_type },
-            body: [Datadog::AppSec::Assets.blocked(format: CONTENT_TYPE_TO_FORMAT[content_type])]
+            body: body,
           )
         end
 
@@ -67,6 +70,18 @@ def content_type(env)
         rescue Datadog::AppSec::Utils::HTTP::MediaRange::ParseError
           DEFAULT_CONTENT_TYPE
         end
+
+        def content(content_type)
+          content_format = CONTENT_TYPE_TO_FORMAT[content_type]
+
+          using_default = Datadog.configuration.appsec.block.templates.using_default?(content_format)
+
+          if using_default
+            Datadog::AppSec::Assets.blocked(format: content_format)
+          else
+            Datadog.configuration.appsec.block.templates.send(content_format)
+          end
+        end
       end
     end
   end
diff --git a/sig/datadog/appsec/response.rbs b/sig/datadog/appsec/response.rbs
index 66569537d42..98d5b0764b5 100644
--- a/sig/datadog/appsec/response.rbs
+++ b/sig/datadog/appsec/response.rbs
@@ -3,9 +3,10 @@ module Datadog
     class Response
       attr_reader status: ::Integer
       attr_reader headers: ::Hash[::String, ::String]
-      attr_reader body: ::Array[untyped]
+      attr_reader body: ::Array[::String]
 
-      def initialize: (status: ::Integer, ?headers: ::Hash[::String, ::String], ?body: ::Array[untyped]) -> void
+
+      def initialize: (status: ::Integer, ?headers: ::Hash[::String, ::String], ?body: ::Array[::String]) -> void
       def to_rack: () -> ::Array[untyped]
       def to_sinatra_response: () -> ::Sinatra::Response
       def to_action_dispatch_response: () -> ::ActionDispatch::Response
@@ -17,8 +18,8 @@ module Datadog
       CONTENT_TYPE_TO_FORMAT: ::Hash[::String, ::Symbol]
       DEFAULT_CONTENT_TYPE: ::String
 
-      def self.format: (::Hash[untyped, untyped] env) -> ::Symbol
       def self.content_type: (::Hash[untyped, untyped] env) -> ::String
+      def self.content: (::String) -> ::String
     end
   end
 end
diff --git a/sig/datadog/core/configuration/settings.rbs b/sig/datadog/core/configuration/settings.rbs
index 44c8807ae1f..1bd02ac0c9b 100644
--- a/sig/datadog/core/configuration/settings.rbs
+++ b/sig/datadog/core/configuration/settings.rbs
@@ -43,7 +43,25 @@ module Datadog
 
           def ruleset=: (String | Symbol |  File | StringIO | ::Hash[untyped, untyped]) -> void
 
-          def using_default?: (Symbol option) -> bool
+          def block: () -> _AppSecBlock
+        end
+
+        interface _AppSecBlock
+          def templates: () -> _TemplatesBlock
+        end
+
+        interface _TemplatesBlock
+          def html=: (::String) -> void
+
+          def html: () -> ::String
+
+          def json=: (::String) -> void
+
+          def json: () -> ::String
+
+          def text=: (::String) -> void
+
+          def text: () -> ::String
         end
 
         def initialize: (*untyped _) -> untyped
diff --git a/spec/datadog/appsec/configuration/settings_spec.rb b/spec/datadog/appsec/configuration/settings_spec.rb
index b3e7e872394..9427b44a23b 100644
--- a/spec/datadog/appsec/configuration/settings_spec.rb
+++ b/spec/datadog/appsec/configuration/settings_spec.rb
@@ -559,5 +559,79 @@ def patcher
         end
       end
     end
+
+    describe 'block' do
+      describe 'templates' do
+        [
+          { method_name: :html, env_var: 'DD_APPSEC_HTTP_BLOCKED_TEMPLATE_HTML' },
+          { method_name: :json, env_var: 'DD_APPSEC_HTTP_BLOCKED_TEMPLATE_JSON' },
+          { method_name: :text, env_var: 'DD_APPSEC_HTTP_BLOCKED_TEMPLATE_TEXT' }
+        ].each do |test_info|
+          describe "##{test_info[:method_name]}" do
+            context "when #{test_info[:env_var]}" do
+              subject(:template) { settings.appsec.block.templates.send(test_info[:method_name]) }
+
+              around do |example|
+                ClimateControl.modify(test_info[:env_var] => template_path) do
+                  example.run
+                end
+              end
+
+              context 'is defined and the file exists' do
+                before do
+                  File.write(template_path, 'testing')
+                end
+
+                after do
+                  File.delete(template_path)
+                end
+
+                let(:template_path) do
+                  "hello.#{test_info[:method_name]}"
+                end
+
+                it { is_expected.to eq 'testing' }
+              end
+
+              context 'is defined and the file do not exists' do
+                let(:template_path) do
+                  "hello.#{test_info[:method_name]}"
+                end
+
+                it { expect { is_expected }.to raise_error(ArgumentError) }
+              end
+            end
+          end
+
+          describe "##{test_info[:method_name]}=" do
+            subject(:template) { settings.appsec.block.templates.send("#{test_info[:method_name]}=", template_path) }
+
+            context 'is defined and the file exists' do
+              before do
+                File.write(template_path, 'testing')
+              end
+
+              after do
+                File.delete(template_path)
+              end
+
+              let(:template_path) do
+                "hello.#{test_info[:method_name]}"
+              end
+
+              it { is_expected.to eq 'testing' }
+            end
+
+            context 'is defined and the file do not exists' do
+              let(:template_path) do
+                "hello.#{test_info[:method_name]}"
+              end
+
+              it { expect { is_expected }.to raise_error(ArgumentError) }
+            end
+          end
+        end
+      end
+    end
   end
 end
diff --git a/spec/datadog/appsec/response_spec.rb b/spec/datadog/appsec/response_spec.rb
index 5bc89c875c3..e8d742486d4 100644
--- a/spec/datadog/appsec/response_spec.rb
+++ b/spec/datadog/appsec/response_spec.rb
@@ -10,7 +10,7 @@
     end
 
     describe '.status' do
-      subject(:content_type) { described_class.negotiate(env).status }
+      subject(:status) { described_class.negotiate(env).status }
 
       it { is_expected.to eq 403 }
     end
@@ -23,22 +23,48 @@
         expect(env).to receive(:[]).with('HTTP_ACCEPT').and_return(accept)
       end
 
+      shared_examples_for 'with custom response body' do |type|
+        before do
+          File.write("test.#{type}", 'testing')
+          Datadog.configuration.appsec.block.templates.send("#{type}=", "test.#{type}")
+        end
+
+        after do
+          File.delete("test.#{type}")
+          Datadog.configuration.appsec.reset!
+        end
+
+        it { is_expected.to eq ['testing'] }
+      end
+
+      context 'with unsupported Accept headers' do
+        let(:accept) { 'application/xml' }
+
+        it { is_expected.to eq [Datadog::AppSec::Assets.blocked(format: :json)] }
+      end
+
       context('with Accept: text/html') do
         let(:accept) { 'text/html' }
 
         it { is_expected.to eq [Datadog::AppSec::Assets.blocked(format: :html)] }
+
+        it_behaves_like 'with custom response body', :html
       end
 
       context('with Accept: application/json') do
         let(:accept) { 'application/json' }
 
         it { is_expected.to eq [Datadog::AppSec::Assets.blocked(format: :json)] }
+
+        it_behaves_like 'with custom response body', :json
       end
 
       context('with Accept: text/plain') do
         let(:accept) { 'text/plain' }
 
         it { is_expected.to eq [Datadog::AppSec::Assets.blocked(format: :text)] }
+
+        it_behaves_like 'with custom response body', :text
       end
     end