diff --git a/.gitlab/benchmark.yml b/.gitlab/benchmark.yml
index 82c8f346..d65c88e8 100644
--- a/.gitlab/benchmark.yml
+++ b/.gitlab/benchmark.yml
@@ -44,6 +44,7 @@ build-adp-baseline-image:
       --tag ${BASELINE_SALUKI_IMG}
       --build-arg BUILD_IMAGE=${SALUKI_BUILD_CI_IMAGE}
       --build-arg APP_IMAGE=${GBI_BASE_IMAGE}
+      --build-arg BUILD_PROFILE=optimized-debug-release
       --label git.repository=${CI_PROJECT_NAME}
       --label git.branch=${CI_COMMIT_REF_NAME}
       --label git.commit=${CI_COMMIT_SHA}
@@ -77,6 +78,7 @@ build-adp-comparison-image:
       --tag ${COMPARISON_SALUKI_IMG}
       --build-arg BUILD_IMAGE=${SALUKI_BUILD_CI_IMAGE}
       --build-arg APP_IMAGE=${GBI_BASE_IMAGE}
+      --build-arg BUILD_PROFILE=optimized-debug-release
       --label git.repository=${CI_PROJECT_NAME}
       --label git.branch=${CI_COMMIT_REF_NAME}
       --label git.commit=${CI_COMMIT_SHA}
diff --git a/Makefile b/Makefile
index 5bd2baa7..078c6dd5 100644
--- a/Makefile
+++ b/Makefile
@@ -72,6 +72,12 @@ build-adp: ## Builds the ADP binary in release mode
 	@echo "[*] Building ADP locally..."
 	@cargo build --release --package agent-data-plane
 
+.PHONY: build-adp-profiling
+build-adp-profiling: check-rust-build-tools
+build-adp-profiling: ## Builds the ADP binary for profiling (optimized-debug-release profile)
+	@echo "[*] Building ADP locally..."
+	@cargo build --profile optimized-debug-release --package agent-data-plane
+
 .PHONY: build-adp-image
 build-adp-image: ## Builds the ADP container image ('latest' tag)
 	@echo "[*] Building ADP image..."
@@ -351,7 +357,7 @@ endif
 ##@ Profiling
 
 .PHONY: profile-run-adp-ddprof
-profile-run-adp-ddprof: ensure-ddprof build-adp
+profile-run-adp-ddprof: ensure-ddprof build-adp-profiling
 profile-run-adp-ddprof: ## Runs ADP under ddprof locally
 ifeq ($(shell test -S /var/run/datadog/apm.socket || echo not-found), not-found)
 	$(error "APM socket at /var/run/datadog/apm.socket not found. Is the Datadog Agent running?")