diff --git a/packages/cli/src/serve/mod.rs b/packages/cli/src/serve/mod.rs
index 4f76d19568..efaf9c43c5 100644
--- a/packages/cli/src/serve/mod.rs
+++ b/packages/cli/src/serve/mod.rs
@@ -120,6 +120,7 @@ pub(crate) async fn serve_all(mut args: ServeArgs) -> Result<()> {
                     runner.file_map.force_rebuild();
 
                     // Tell the server to show a loading page for any new requests
+                    devserver.send_reload_start().await;
                     devserver.start_build().await;
                 } else {
                     tracing::warn!(
@@ -227,6 +228,7 @@ pub(crate) async fn serve_all(mut args: ServeArgs) -> Result<()> {
 
                 builder.rebuild(args.build_arguments.clone());
                 runner.file_map.force_rebuild();
+                devserver.send_reload_start().await;
                 devserver.start_build().await
             }
 
diff --git a/packages/cli/src/serve/server.rs b/packages/cli/src/serve/server.rs
index 9bdab2c86e..8edfc5bfd8 100644
--- a/packages/cli/src/serve/server.rs
+++ b/packages/cli/src/serve/server.rs
@@ -245,6 +245,7 @@ impl WebServer {
                 self.build_status.set(Status::BuildError {
                     error: ansi_to_html::convert(&error).unwrap_or(error),
                 });
+                self.send_reload_failed().await;
                 self.send_build_status().await;
             }
         }