unable to install/ run pyple

[linuxcaffe]

I'm probably doing something dumb, but this fails;

djp@tigger:~/tmp/pyple$ ls
CONTRIBUTE.md  pypeople  pypeople_unittests.py  README.md  setup.cfg  setup.py  tests
djp@tigger:~/tmp/pyple$ cat setup.cfg 
djp@tigger:~/tmp/pyple$ python setup.py install --user
Traceback (most recent call last):
  File "setup.py", line 55, in 
    open(os.path.join('pypeople','pypeople.py')).read()).group(1)
IOError: [Errno 2] No such file or directory: u'pypeople/pypeople.py'
djp@tigger:~/tmp/pyple$ ls pypeople/
cards.py  cmdline.py  config.py  __init__.py  __main__.py  parsers.py  README.txt  tests.py  utils.py

any suggestions?