From f5c8f51f3aaa2031607953cab9c28cbaf39ca08e Mon Sep 17 00:00:00 2001 From: Hasmin-AC <153527883+Hasmin-AC@users.noreply.github.com> Date: Thu, 19 Dec 2024 11:43:46 -0600 Subject: [PATCH] Added Lead Generation process --- src/handbook/customer/marketing/tradeshow.md | 15 +++++++++++++++ 1 file changed, 15 insertions(+) diff --git a/src/handbook/customer/marketing/tradeshow.md b/src/handbook/customer/marketing/tradeshow.md index 540c0553dc..f5eeca9515 100644 --- a/src/handbook/customer/marketing/tradeshow.md +++ b/src/handbook/customer/marketing/tradeshow.md @@ -3,6 +3,21 @@ navTitle: Marketing navGroup: Sales & Marketing --- +# Lead Generation + +Lead generation helps expand FlowFuse's user base and drive revenue. By providing useful content, you can convert website visitors to leads for nurturing. Leads also provide a focused audience for marketing efforts, allowing for more effective communication and conversion strategies. Lead generation content includes whitepapers, ebooks, webinar slides, guides etc. + +## Setting up + + - Once the content has been finalized, create a PDF version and upload it to Hubspot (Library -> files). + - Create a new Form to capture lead information such as name, email, company and title. Add a campaign where relevant. (You can clone an existing form). Set the form submission action to link directly to the PDF or to a thank you page (thank you pages help track conversions in ad campaigns). + - Create a Thank you mail which includes the link to the PDf and request to "contact us" for further information/help. + - Create a workflow to send the email upon form submission and to add the lead to a topic interest group list ([Example](https://app-eu1.hubspot.com/workflows/26586079/platform/flow/1472559590/edit). + - Add the Form ID to the relevant Website page. + - Add the Form to the [Content downloads list](https://app-eu1.hubspot.com/contacts/26586079/objectLists/322/filters) and create a report for Form submissions for the [content performance dashboard](https://app-eu1.hubspot.com/reports-dashboard/26586079/view/107434040) for tracking purposes. + + + # Trade show ## As exhibitor