diff --git a/CHANGELOG.md b/CHANGELOG.md
index d7d35f4..79cdeee 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,3 +1,10 @@
+## 3.1.0
+
+### Features
+
+*   fix: relax service name regexp to allow service name to start with number
+    ([179adcb](https://github.com/GoogleCloudPlatform/cloud-profiler-python/179adcb407bf84a74a935b753e02aedf7b007138))
+
 ### 3.0.8
 
 ### Internal / Testing Changes
diff --git a/googlecloudprofiler/__version__.py b/googlecloudprofiler/__version__.py
index 5c07acf..60db276 100644
--- a/googlecloudprofiler/__version__.py
+++ b/googlecloudprofiler/__version__.py
@@ -16,4 +16,4 @@
 """Version of Python Cloud Profiler module."""
 
 # setup.py reads the version information from here to set package version
-__version__ = '3.0.8'
+__version__ = '3.1.0'