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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta content="width=device-width, initial-scale=1.0" name="viewport">
<title>UX Portfolio: Lizeth Anaya-Ojeda</title>
<meta content="" name="description">
<meta content="" name="keywords">
<!-- Favicons -->
<link href="assets/img/favicon.png" rel="icon">
<link href="assets/img/apple-touch-icon.png" rel="apple-touch-icon">
<!-- Google Fonts -->
<link href="https://fonts.googleapis.com/css?family=Open+Sans:300,300i,400,400i,600,600i,700,700i|Raleway:300,300i,400,400i,500,500i,600,600i,700,700i|Poppins:300,300i,400,400i,500,500i,600,600i,700,700i" rel="stylesheet">
<!-- Vendor CSS Files -->
<link href="assets/vendor/aos/aos.css" rel="stylesheet">
<link href="assets/vendor/bootstrap/css/bootstrap.min.css" rel="stylesheet">
<link href="assets/vendor/bootstrap-icons/bootstrap-icons.css" rel="stylesheet">
<link href="assets/vendor/boxicons/css/boxicons.min.css" rel="stylesheet">
<link href="assets/vendor/glightbox/css/glightbox.min.css" rel="stylesheet">
<link href="assets/vendor/swiper/swiper-bundle.min.css" rel="stylesheet">
<!-- Template Main CSS File -->
<link href="assets/css/style.css" rel="stylesheet">
<!-- =======================================================
* Template Name: MyResume
* Updated: Nov 17 2023 with Bootstrap v5.3.2
* Template URL: https://bootstrapmade.com/free-html-bootstrap-template-my-resume/
* Author: BootstrapMade.com
* License: https://bootstrapmade.com/license/
======================================================== -->
</head>
<body>
<!-- ======= Mobile nav toggle button ======= -->
<!-- <button type="button" class="mobile-nav-toggle d-xl-none"><i class="bi bi-list mobile-nav-toggle"></i></button> -->
<i class="bi bi-list mobile-nav-toggle d-lg-none"></i>
<!-- ======= Header ======= -->
<header id="header" class="d-flex flex-column justify-content-center">
<nav id="navbar" class="navbar nav-menu">
<ul>
<li><a href="#hero" class="nav-link scrollto active"><i class="bx bx-home"></i> <span>Home</span></a></li>
<li><a href="#about" class="nav-link scrollto"><i class="bx bx-user"></i> <span>About</span></a></li>
<li><a href="#resume" class="nav-link scrollto"><i class="bx bx-file-blank"></i> <span>Resume</span></a></li>
<li><a href="#portfolio" class="nav-link scrollto"><i class="bx bx-book-content"></i> <span>Portfolio</span></a></li>
</ul>
</nav><!-- .nav-menu -->
</header><!-- End Header -->
<!-- ======= Hero Section ======= -->
<section id="hero" class="d-flex flex-column justify-content-center">
<div class="container" data-aos="zoom-in" data-aos-delay="100">
<h1>Lizeth Anaya-Ojeda</h1>
<p>I'm a <span class="typed" data-typed-items="Designer, Strategist, Writer"></span></p>
<div class="social-links">
<a href="https://www.linkedin.com/in/lanayaojeda"><i class="bx bxl-linkedin"></i></a>
</div>
</div>
</section>
<!-- End Hero -->
<main id="main">
<!-- ======= About Section ======= -->
<section id="about" class="about">
<div class="container" data-aos="fade-up">
<div class="section-title">
<h2>About</h2>
<p align="left"> Hola! My name is Lizeth, and I am a digital content strategist with a passion for user experience (UX).
As a content strategist, my primary goal is to create content that connects with users and helps them achieve their goals. Whether I am developing a content strategy for a website or social media platform.
I always keep the user at the forefront of my mind. I believe that content and UX go hand-in-hand.
By understanding how users interact with digital interfaces, I can create content that is both engaging and effective. I am skilled in conducting user research, creating user personas, and developing content that meets the needs of different audience segments.
In addition to my work as a content strategist, I am also passionate about staying up-to-date with the latest design trends and technologies. I am committed to continuous learning and growth, and I am always looking for new ways to improve my skills and stay ahead of the curve.
Thank you for taking the time to learn a little bit about me and my work. I am excited to connect with you and discuss how I can help take your digital content to the next level!
</p>
</div>
<div class="row">
<div class="col-lg-4">
<img src="assets/img/profile-img.jpg" class="img-fluid" alt="">
</div>
<div class="col-lg-8 pt-4 pt-lg-0 content">
<h3>Digital Content Strategist & Web Producer</h3>
<p class="fst-italic">
Tech-savvy content strategist merging creativity with data precision for impactful digital experiences.
</p>
<div class="row">
<div class="col-lg-6">
<ul>
<li><i class="bi bi-chevron-right"></i> <strong>City:</strong> <span>New Mexico, USA</span></li>
</ul>
</div>
<div class="col-lg-6">
<ul>
<li><i class="bi bi-chevron-right"></i> <strong>Degree:</strong> <span>Bachelor of Science, Technical Communication (2022)</span></li>
</ul>
</div>
</div>
<p>
Welcome to my UX Experience Portfolio repository! This space provides an overview of my skills, projects, and achievements in the field of user experience. Below, you'll find information about my core competencies, education, and technical skills.
</p>
</div>
</div>
</div>
</section><!-- End About Section -->
<!-- ======= Skills Section ======= -->
<section id="skills" class="skills section-bg">
<div class="container" data-aos="fade-up">
<div class="section-title">
<h2>Skills</h2>
</div>
<div class="row skills-content">
<div class="col-lg-6">
<div class="progress">
<span class="skill">Content Management Systems <i class="val">95%</i></span>
<div class="progress-bar-wrap">
<div class="progress-bar" role="progressbar" aria-valuenow="95" aria-valuemin="0" aria-valuemax="100"></div>
</div>
</div>
<div class="progress">
<span class="skill">Web Analytics <i class="val">90%</i></span>
<div class="progress-bar-wrap">
<div class="progress-bar" role="progressbar" aria-valuenow="90" aria-valuemin="0" aria-valuemax="100"></div>
</div>
</div>
<div class="progress">
<span class="skill">User Experience <i class="val">85%</i></span>
<div class="progress-bar-wrap">
<div class="progress-bar" role="progressbar" aria-valuenow="85" aria-valuemin="0" aria-valuemax="100"></div>
</div>
</div>
</div>
<div class="col-lg-6">
<div class="progress">
<span class="skill">Search Engine Optimization <i class="val">75%</i></span>
<div class="progress-bar-wrap">
<div class="progress-bar" role="progressbar" aria-valuenow="75" aria-valuemin="0" aria-valuemax="100"></div>
</div>
</div>
<div class="progress">
<span class="skill">Project Management <i class="val">80%</i></span>
<div class="progress-bar-wrap">
<div class="progress-bar" role="progressbar" aria-valuenow="80" aria-valuemin="0" aria-valuemax="100"></div>
</div>
</div>
<div class="progress">
<span class="skill">Content Strategy <i class="val">80%</i></span>
<div class="progress-bar-wrap">
<div class="progress-bar" role="progressbar" aria-valuenow="80" aria-valuemin="0" aria-valuemax="100"></div>
</div>
</div>
</div>
</div>
</div>
</section><!-- End Skills Section -->
<!-- ======= Resume Section ======= -->
<section id="resume" class="resume">
<div class="container" data-aos="fade-up">
<div class="row">
<div class="col-lg-6">
<h3 class="resume-title">Summary</h3>
<div class="resume-item pb-0">
<h4>Lizeth Anaya-Ojeda</h4>
<p><em>Innovative and deadline-driven Content Strategist with two years of experience researching and developing user-centered marketing material from initial concept to final, polished deliverable.</em></p>
</ul>
</div>
<h3 class="resume-title">Education</h3>
<div class="resume-item">
<h4>Bachelor of Science in Technical Communication</h4>
<h5>2018 - 2022</h5>
<p><em>New Mexico Tech, Socorro, NM</em></p>
</div>
<h3 class="resume-title">Professional Experience</h3>
<div class="resume-item">
<h4>Associate Digital Content Strategist</h4>
<h5>2022 - 2023</h5>
<p><em>Dataminr, New York, NY </em></p>
<ul>
<li>Managed 10 website updates, including leading the creation of 5 landing pages and the optimization of 3 product pages, resulting in an improvement in webpage navigation.</li>
<li>Identified and implemented growth strategies that led to an increase in website visitor metrics. Created and delivered comprehensive weekly and monthly reports on web metrics and digital performance to track progress and drive data-informed decision-making.</li>
<li>Led a tech stack review, resulting in the successful procurement of upgraded digital asset management software. Supported the agency evaluation process, resulting in the selection of the most suitable technology solutions.</li>
</ul>
</div>
</div>
<div class="col-lg-6">
<div class="resume-item">
<h4>Marketing Communications Intern</h4>
<h5>2021 - 2022</h5>
<p><em>Dataminr, New York, NY </em></p>
<ul>
<li>Collaborated with the VP of Diversity, Equity, and Inclusion to launch a targeted social media program, resulting in a record-breaking 50% increase in applications for Dataminr's internship program across various disciplines. </li>
<li>Led the development of Dataminr's social editorial calendar, overseeing the creation and tracking of 20+ marketing campaigns. This contributed to a 40% growth in social media followers.</li>
<li>Managed and curated social media accounts on LinkedIn, Instagram, and Twitter, generating 90+ social media posts using Canva.</li>
</ul>
</div>
<div class="resume-item">
<h4>Marketing Intern</h4>
<h5>Jun 2018 - Aug 2018</h5>
<p><em>Flow Science Inc., Santa Fe, NM</em></p>
<ul>
<li>Translated crucial marketing materials from English to Spanish, enabling enhanced engagement with Spanish-speaking customers in the Latin American region. This contributed to an increase in customer reach and improved brand perception in the target market.</li>
<li>Optimized software user content to increase visibility and conversions; used Mailchimp, Wistia, WordPress, Hubspot, and Adobe Photoshop for content management.</li>
<li>Recommended and consulted with clients on the most appropriate graphic design</li>
<li>Collaborated closely with engineering and AI teams to conduct comprehensive research, enabling the advancement of large-scale language translations. This initiative improved the accuracy and efficiency of language translations across various software applications.
</li>
</ul>
</div>
</div>
</div>
</div>
</section><!-- End Resume Section -->
<!-- ======= Portfolio Section ======= -->
<section id="portfolio" class="portfolio section-bg">
<div class="container" data-aos="fade-up">
<div class="section-title">
<h2>Portfolio</h2>
</div>
<div class="row">
<div class="col-lg-12 d-flex justify-content-center" data-aos="fade-up" data-aos-delay="100">
<ul id="portfolio-flters">
<li data-filter="*" class="filter-active">All</li>
<li data-filter=".filter-app">Academic</li>
<li data-filter=".filter-card">Industry</li>
</ul>
</div>
</div>
<div class="row portfolio-container" data-aos="fade-up" data-aos-delay="200">
<div class="col-lg-4 col-md-6 portfolio-item filter-app">
<div class="portfolio-wrap">
<img src="assets/img/portfolio/portfolio-1.jpg" class="img-fluid" alt="">
<div class="portfolio-info">
<h4>New Mexico Tech Celebrates Women's History Month with Virtual Screening of "Picture a Scientist"</h4>
<p>Press Release</p>
<div class="portfolio-links">
<a href="assets/img/portfolio/portfolio-1.jpg" data-gallery="portfolioGallery" class="portfolio-lightbox" title="App 1"><i class="bx bx-plus"></i></a>
<a href="portfolio-details1.html" class="portfolio-details-lightbox" data-glightbox="type: external" title="Portfolio Details"><i class="bx bx-link"></i></a>
</div>
</div>
</div>
</div>
<div class="col-lg-4 col-md-6 portfolio-item filter-app">
<div class="portfolio-wrap">
<img src="assets/img/portfolio/portfolio-3.jpg" class="img-fluid" alt="">
<div class="portfolio-info">
<h4>Team Builders</h4>
<p>App Development and Usability Study</p>
<div class="portfolio-links">
<a href="assets/img/portfolio/portfolio-3.jpg" data-gallery="portfolioGallery" class="portfolio-lightbox" title="App 2"><i class="bx bx-plus"></i></a>
<a href="portfolio-details3.html" class="portfolio-details-lightbox" data-glightbox="type: external" title="Portfolio Details"><i class="bx bx-link"></i></a>
</div>
</div>
</div>
</div>
<div class="col-lg-4 col-md-6 portfolio-item filter-app">
<div class="portfolio-wrap">
<img src="assets/img/portfolio/portfolio-6.jpg" class="img-fluid" alt="">
<div class="portfolio-info">
<h4>Knukow Games</h4>
<p>UX Client Portfolio</p>
<div class="portfolio-links">
<a href="assets/img/portfolio/portfolio-6.jpg" data-gallery="portfolioGallery" class="portfolio-lightbox" title="App 3"><i class="bx bx-plus"></i></a>
<a href="portfolio-details6.html" class="portfolio-details-lightbox" data-glightbox="type: external" title="Portfolio Details"><i class="bx bx-link"></i></a>
</div>
</div>
</div>
</div>
<div class="col-lg-4 col-md-6 portfolio-item filter-card">
<div class="portfolio-wrap">
<img src="assets/img/portfolio/portfolio-7.jpg" class="img-fluid" alt="">
<div class="portfolio-info">
<h4>Digital Asset Management Software Research</h4>
<p>Case Study</p>
<div class="portfolio-links">
<a href="assets/img/portfolio/portfolio-7.jpg" data-gallery="portfolioGallery" class="portfolio-lightbox" title="Card 1"><i class="bx bx-plus"></i></a>
<a href="portfolio-details7.html" class="portfolio-details-lightbox" data-glightbox="type: external" title="Portfolio Details"><i class="bx bx-link"></i></a>
</div>
</div>
</div>
</div>
<div class="col-lg-4 col-md-6 portfolio-item filter-card">
<div class="portfolio-wrap">
<img src="assets/img/portfolio/portfolio-4.jpg" class="img-fluid" alt="">
<div class="portfolio-info">
<h4>Website Optimization - Progress Tracker Research and Implementation</h4>
<p>Case Study</p>
<div class="portfolio-links">
<a href="assets/img/portfolio/portfolio-4.jpg" data-gallery="portfolioGallery" class="portfolio-lightbox" title="Card 2"><i class="bx bx-plus"></i></a>
<a href="portfolio-details4.html" class="portfolio-details-lightbox" data-glightbox="type: external" title="Portfolio Details"><i class="bx bx-link"></i></a>
</div>
</div>
</div>
</div>
<div class="col-lg-4 col-md-6 portfolio-item filter-card">
<div class="portfolio-wrap">
<img src="assets/img/portfolio/portfolio-8.jpg" class="img-fluid" alt="">
<div class="portfolio-info">
<h4>On-Page SEO Research and Optimization</h4>
<p>Case Study</p>
<div class="portfolio-links">
<a href="assets/img/portfolio/portfolio-8.jpg" data-gallery="portfolioGallery" class="portfolio-lightbox" title="Card 3"><i class="bx bx-plus"></i></a>
<a href="portfolio-details8.html" class="portfolio-details-lightbox" data-glightbox="type: external" title="Portfolio Details"><i class="bx bx-link"></i></a>
</div>
</div>
</div>
</div>
</div>
</section><!-- End Portfolio Section -->
</main><!-- End #main -->
<!-- ======= Footer ======= -->
<footer id="footer">
<div class="container">
<h3>Lizeth Anaya-Ojeda</h3>
<p>Tech-savvy content strategist merging creativity with data precision for impactful digital experiences.</p>
<div class="social-links">
<a href="https://www.linkedin.com/in/lanayaojeda"><i class="bx bxl-linkedin"></i></a>
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© Copyright <strong><span>MyResume</span></strong>. All Rights Reserved
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