Lucio Colonna
Last updated: Tuesday September 10, 2024
📌 User Composition and Ride Patterns 🚴♀️
- Members account for a larger proportion of total rides (65%) compared to casual (35%)
- Members prefer more frequent and short rides, while casual users take longer trips
📌 Trip Duration and Frequency ⏱️
- Casual users collectively spend more time on bikes due to longer trip durations (average duration of 23.2 minutes), while members use the service more efficiently for shorter, more frequent trips (average duration of 12.4 minutes)
- 50% of all rides last 10 minutes or less, with casual users’ median duration at 13.00 minutes and members’ at 8.78 minutes
- The vast majority of rides (97%) last less than 60 minutes
- Both groups demonstrate a significant decline in trip counts after 5 minutes for members and 7 minutes for casual users, indicating a preference for shorter travel durations
📌 Round Trips 🔄
- Casual users make more round trips (8%) than members (3%), indicating leisure usage
- Casual users’ average round trip duration is 44.24 minutes, compared to members’ 23.31 minutes
📌 Trip Distance 📏
- Approximately 99% of trips are less than 10 km (excluding round trips which have a distance of 0, otherwise it would be 95%). Specifically, 60% of rides are up to 2 km, and ~92% are up to 5 km
- Both groups show a steep decline in trip counts beyond 2 km, reinforcing a preference for short-distance travel
📌 Seasonal and Temporal Variations ☀️
- Both user groups show increased activity in warmer months, with peaks in the third quarter and lowest ride counts in the first and fourth quarters
- There is a strong positive correlation with average temperatures, indicating that better weather conditions significantly boost bike usage
- There is a strong positive correlation between monthly ride counts and average ride duration for both user groups, suggesting that as the number of rides per month increases, so does the average duration of those rides
📌 Weekdays vs Weekends 📅
- Members predominantly use bikes on weekdays (77%), likely for commuting, while casual users have slightly more balanced usage between weekdays (63%) and weekends (37%)
📌 Hour of Day ⏰
- Ride counts for casual users gradually increase throughout the day, peaking around 5 PM. Their ride counts are relatively steady during the late morning and early afternoon hours, indicating a consistent use pattern.
- Members show distinct peak in ride counts during the morning commute (7 AM to 9 AM) and the evening commute (4 PM to 6 PM). This reflects their use of the service for work-related travel. The rides count drops significantly during mid-day and late evening hours
📌 Bike Preferences 🚲
- Both groups prefer classic bikes, with a slightly stronger preference among members (65%) than casual users (62%)
- Electric bikes are used for longer trips and are more popular on weekdays
- Members on average ride both types of bikes faster than casual users, indicating more efficient usage
📌 Geographic Usage 🗺️
- Downtown Chicago, particularly the Loop, Gold Coast, Near South Side, and Navy Pier, sees the highest ride counts. Moderate-density areas include Lincoln Park, Lakeview, South Loop, Logan Square, and Irvin Park. Low-density areas, such as Norridge and Summit, have the lowest ride counts
- Casual users are concentrated in downtown and southern neighborhoods, primarily around tourist attractions
- Member usage is more dispersed across the city, with higher activity in northern and central regions, indicating regular commuting patterns
📌 Popular Routes and Stations 📍
- Casual users favor round trips around tourist areas, while members use the service for point-to-point travel, emphasizing commuting and daily activities
- A small number of stations significantly contribute to overall ride volume, especially for casual users