What are criteria after which you decide which projects to send your colleagues to? Where should you invest your time, what are great targets for help and support?
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Obiously I'd go for business alignment.
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In a scratch your own itch kind of way I'd go for the projects I'm using and where I find bugs or where features are missing for my case.
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If I'm sending my colleagues I would first check the project's culture - I don't want them to end up in a toxic environment that doesn't want any support and doesn't share ownership - especially if that's the first project they are involved with.
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I'd check whether target projects are welcoming to newcomers, whether they have some sort of mentorship established - either formal or informal.