diff --git a/packages/atproto_client/models/blob_ref.py b/packages/atproto_client/models/blob_ref.py
index b705a55e..71c884dd 100644
--- a/packages/atproto_client/models/blob_ref.py
+++ b/packages/atproto_client/models/blob_ref.py
@@ -31,3 +31,31 @@ def cid(self) -> 'CID':
             return CID.decode(self.ref)
 
         return CID.decode(self.ref.link)
+
+    def to_json_representation(self) -> 'BlobRef':
+        """Get JSON representation.
+
+        Note:
+            Used in XRPC, etc. where JSON is used.
+
+        Returns:
+            BlobRef in JSON representation.
+        """
+        if isinstance(self.ref, IpldLink):
+            return self
+
+        return BlobRef(mime_type=self.mime_type, size=self.size, ref=IpldLink(link=self.ref))
+
+    def to_bytes_representation(self) -> 'BlobRef':
+        """Get bytes representation.
+
+        Note:
+            Used in Firehose, CAR, etc. where bytes are possible.
+
+        Returns:
+            BlobRef in bytes representation.
+        """
+        if isinstance(self.ref, str):
+            return self
+
+        return BlobRef(mime_type=self.mime_type, size=self.size, ref=self.ref.link)
diff --git a/tests/test_atproto_client/models/tests/test_blob_ref.py b/tests/test_atproto_client/models/tests/test_blob_ref.py
index 0a6a86e5..6bc9d0bb 100644
--- a/tests/test_atproto_client/models/tests/test_blob_ref.py
+++ b/tests/test_atproto_client/models/tests/test_blob_ref.py
@@ -98,3 +98,51 @@ def test_blob_ref_to_ipld_json() -> None:
     blob_ref2_raw = get_model_as_dict(blob_ref)
     assert '$link' in blob_ref2_raw['ref']
     assert plain_cid == blob_ref2_raw['ref']['$link']
+
+
+def test_blob_ref_to_json_representation() -> None:
+    plain_cid = 'bafyreidfayvfuwqa7qlnopdjiqrxzs6blmoeu4rujcjtnci5beludirz2a'
+
+    bytes_blob_ref = BlobRef(
+        mime_type='text/plain',
+        size=0,
+        ref=plain_cid,
+    )
+
+    json_blob_ref = bytes_blob_ref.to_json_representation()
+    assert json_blob_ref.ref.link == bytes_blob_ref.ref
+    assert json_blob_ref.ref.link == plain_cid
+
+    json_blob_ref2 = BlobRef(
+        mime_type='text/plain',
+        size=0,
+        ref=IpldLink(link=plain_cid),
+    )
+    # JSON to JSON representation (nothing should happen)
+    json_blob_ref3 = json_blob_ref2.to_json_representation()
+    assert json_blob_ref3 is json_blob_ref2
+    assert json_blob_ref3 == json_blob_ref2
+
+
+def test_blob_ref_to_bytes_representation() -> None:
+    plain_cid = 'bafyreidfayvfuwqa7qlnopdjiqrxzs6blmoeu4rujcjtnci5beludirz2a'
+
+    json_blob_ref = BlobRef(
+        mime_type='text/plain',
+        size=0,
+        ref=IpldLink(link=plain_cid),
+    )
+
+    bytes_blob_ref = json_blob_ref.to_bytes_representation()
+    assert bytes_blob_ref.ref == json_blob_ref.ref.link
+    assert bytes_blob_ref.ref == plain_cid
+
+    bytes_blob_ref2 = BlobRef(
+        mime_type='text/plain',
+        size=0,
+        ref=plain_cid,
+    )
+    # Bytes to Bytes representation (nothing should happen)
+    bytes_blob_ref3 = bytes_blob_ref2.to_bytes_representation()
+    assert bytes_blob_ref3 is bytes_blob_ref2
+    assert bytes_blob_ref3 == bytes_blob_ref2