- What do we know and how do we know it? What is the problem? Describe it
- Do we:
- Know this? → State what evidence we have, and where to find it
- Think this? → How can we be sure? Where can we find evidence?
- Guess this? → Why do we guess this? How can we find out?
- What have we tested and what have we learned
- Making a Change: Fill this sentence: "If (action taken) → then (expected change)
- Evidence required: What do you need to measure to ensure you made the expected impact?
- After test: What actually happened?
- Develop a plan
- What do you do? Value proposition
- How do you interact? Audience relationships, how do they expect you to talk with them? How do you reach them? Which channels work best?
- Who will help you? Who are your partners/suppliers
- How do you do it? Key activities: what activities are required? What are the most important activities for your distribution channels, customer relationships, revenue streams, etc
- Cost structure
- what will it cost?
- what are the most important costs in your work
- which key resources/activities are most expensive?
- how much will you make?
- for what value are your audiences willing to pay?
- what and how do they recently pay? What would they prefer to play?
- how much does every revenue stream contribute to the overall revenues
- what will it cost?