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Online Retail - CRM Analytics

The data set named Online Retail II includes online sales transactions of a UK-based retail company between 01/12/2009 - 09/12/2011.

RFM ANALYSİS CLTV PREDİCTİON
RFM CLTV

About the Dataset:

The data set named Online Retail II includes online sales transactions of a UK-based retail company between 01/12/2009 - 09/12/2011. The company's product catalog includes souvenirs and it is known that most of its customers are wholesalers.

Features:

  • Total Features : 8
  • Total Row : 541.909
  • CSV File Size : 45.6 MB
  • InvoiceNo : Invoice Number (Additional information: If this code starts with C, it means that the transaction has been cancelled.)
  • StackCode : Product Code (Unique for each product)
  • Description : Product Name
  • Quantity : Number of Products (How many of the products on the invoice were sold)
  • InvoiceDate : Invoice Date
  • UnitPrice : Invoice Price (in Sterling)
  • CustomerID : Unique Customer Number
  • Country : Country Name