diff --git a/packages/edit-site/src/components/welcome-guide/editor.js b/packages/edit-site/src/components/welcome-guide/editor.js
index c7a1072bf7905..2dcc1fa9b565b 100644
--- a/packages/edit-site/src/components/welcome-guide/editor.js
+++ b/packages/edit-site/src/components/welcome-guide/editor.js
@@ -32,7 +32,7 @@ export default function WelcomeGuideEditor() {
 		<Guide
 			className="edit-site-welcome-guide"
 			contentLabel={ __( 'Welcome to the site editor' ) }
-			finishButtonText={ __( 'Get Started' ) }
+			finishButtonText={ __( 'Get started' ) }
 			onFinish={ () => toggle( 'core/edit-site', 'welcomeGuide' ) }
 			pages={ [
 				{
diff --git a/packages/edit-site/src/components/welcome-guide/styles.js b/packages/edit-site/src/components/welcome-guide/styles.js
index 6cc664c6373fa..d60d41d7a1a4f 100644
--- a/packages/edit-site/src/components/welcome-guide/styles.js
+++ b/packages/edit-site/src/components/welcome-guide/styles.js
@@ -34,11 +34,13 @@ export default function WelcomeGuideStyles() {
 		return null;
 	}
 
+	const welcomeLabel = __( 'Welcome to Styles' );
+
 	return (
 		<Guide
 			className="edit-site-welcome-guide"
-			contentLabel={ __( 'Welcome to styles' ) }
-			finishButtonText={ __( 'Get Started' ) }
+			contentLabel={ welcomeLabel }
+			finishButtonText={ __( 'Get started' ) }
 			onFinish={ () => toggle( 'core/edit-site', 'welcomeGuideStyles' ) }
 			pages={ [
 				{
@@ -51,7 +53,7 @@ export default function WelcomeGuideStyles() {
 					content: (
 						<>
 							<h1 className="edit-site-welcome-guide__heading">
-								{ __( 'Welcome to Styles' ) }
+								{ welcomeLabel }
 							</h1>
 							<p className="edit-site-welcome-guide__text">
 								{ __(