diff --git a/bin/build-plugin-zip.sh b/bin/build-plugin-zip.sh
index 26ef45f7b337f..059df8063f292 100755
--- a/bin/build-plugin-zip.sh
+++ b/bin/build-plugin-zip.sh
@@ -26,7 +26,7 @@ warning () {
 	echo -e "\n${YELLOW_BOLD}$1${COLOR_RESET}\n"
 }
 
-status "💃 Time to release Gutenberg 🕺"
+status "💃 Time to build the Gutenberg plugin ZIP file 🕺"
 
 if [ -z "$NO_CHECKS" ]; then
 	# Make sure there are no changes in the working tree. Release builds should be
diff --git a/docs/contributors/getting-started.md b/docs/contributors/getting-started.md
index 3516e4951a84d..72f99c7f9551b 100644
--- a/docs/contributors/getting-started.md
+++ b/docs/contributors/getting-started.md
@@ -65,7 +65,7 @@ To build: open a terminal (or if on Windows, a command prompt) and navigate to t
 
 After building the cloned gutenberg directory contains the complete plugin, you can upload the entire repository to your `wp-content/plugins` directory and activate the plugin from the WordPress admin.
 
-Another way to upload after building is to run `npm run package-plugin` to create a plugin zip file — this requires `bash` and `php` to run. The script creates `gutenberg.zip` that you can use to install Gutenberg through the WordPress admin.
+Another way to upload after building is to run `npm run build:plugin-zip` to create a plugin zip file — this requires `bash` and `php` to run. The script creates `gutenberg.zip` that you can use to install Gutenberg through the WordPress admin.
 
 ## Storybook
 
diff --git a/docs/contributors/release.md b/docs/contributors/release.md
index c9c66364bc251..3b791b1340570 100644
--- a/docs/contributors/release.md
+++ b/docs/contributors/release.md
@@ -105,7 +105,7 @@ git push origin release/x.x
 
 1. Run `git fetch --tags`.
 2. Check out the tag for this release, you should run `git checkout vx.x.0-rc.1`.
-3. Run `./bin/build-plugin-zip.sh` from the root of project. This packages a zip file with a release build of `gutenberg.zip`.
+3. Run `npm run build:plugin-zip` from the root of project. This packages a zip file with a release build of `gutenberg.zip`.
 
 ##### Publish the Release on GitHub
 
@@ -171,7 +171,7 @@ Creating a release involves:
 
 1. Run `git fetch --tags`.
 2. Check out the tag for this release, you should run `git checkout vx.x.0`.
-3. Run `./bin/build-plugin-zip.sh` from the root of project. This packages a zip file with a release build of `gutenberg.zip`.
+3. Run `npm run build:plugin-zip` from the root of project. This packages a zip file with a release build of `gutenberg.zip`.
 
 ##### Publish the Release on GitHub
 
diff --git a/package.json b/package.json
index 6e75dd34d2448..b8f2c4fd4511a 100644
--- a/package.json
+++ b/package.json
@@ -195,6 +195,7 @@
 		"prebuild:packages": "npm run clean:packages && lerna run build",
 		"build:packages": "npm run build:package-types && node ./bin/packages/build.js",
 		"build:package-types": "node ./bin/packages/validate-typescript-version.js && tsc --build",
+		"build:plugin-zip": "./bin/build-plugin-zip.sh",
 		"build": "npm run build:packages && wp-scripts build",
 		"changelog": "./bin/plugin/cli.js changelog",
 		"check-engines": "wp-scripts check-engines",
@@ -220,7 +221,6 @@
 		"lint-css:fix": "npm run lint-css -- --fix",
 		"lint:md-js": "wp-scripts lint-md-js",
 		"lint:md-docs": "wp-scripts lint-md-docs",
-		"package-plugin": "./bin/build-plugin-zip.sh",
 		"pot-to-php": "./bin/pot-to-php.js",
 		"publish:check": "lerna updated",
 		"publish:dev": "npm run clean:package-types && npm run build:packages && lerna publish --dist-tag next",