diff --git a/packages/playground/website/cypress/e2e/blueprints.cy.ts b/packages/playground/website/cypress/e2e/blueprints.cy.ts
index f42828f188..294458ae2c 100644
--- a/packages/playground/website/cypress/e2e/blueprints.cy.ts
+++ b/packages/playground/website/cypress/e2e/blueprints.cy.ts
@@ -42,6 +42,15 @@ describe('Blueprints', () => {
 		cy.wordPressDocument().its('body').should('contain.text', 'My Sites');
 	});
 
+	it('Base64-encoded Blueprints should work', () => {
+		const blueprint: Blueprint = {
+			landingPage: '/',
+			steps: [{ step: 'enableMultisite' }],
+		};
+		cy.visit('/#' + btoa(JSON.stringify(blueprint)));
+		cy.wordPressDocument().its('body').should('contain.text', 'My Sites');
+	});
+
 	it('enableMultisite step should re-activate the importer plugin', () => {
 		const blueprint: Blueprint = {
 			landingPage: '/wp-admin/plugins.php',
diff --git a/packages/playground/website/src/lib/resolve-blueprint.ts b/packages/playground/website/src/lib/resolve-blueprint.ts
index f39b454362..172db24e24 100644
--- a/packages/playground/website/src/lib/resolve-blueprint.ts
+++ b/packages/playground/website/src/lib/resolve-blueprint.ts
@@ -22,7 +22,11 @@ export async function resolveBlueprint() {
 		 * /#{"landingPage": "/?p=4"}
 		 */
 		try {
-			blueprint = JSON.parse(fragment);
+			try {
+				blueprint = JSON.parse(atob(fragment));
+			} catch (e) {
+				blueprint = JSON.parse(fragment);
+			}
 			// Allow overriding the preferred versions using query params
 			// generated by the version switchers.
 			if (query.get('php') || query.get('wp')) {