diff --git a/libs/blocks/merch/merch.js b/libs/blocks/merch/merch.js
index fc0ce27410..138fbbce71 100644
--- a/libs/blocks/merch/merch.js
+++ b/libs/blocks/merch/merch.js
@@ -192,28 +192,48 @@ export async function fetchCheckoutLinkConfigs(base = '') {
     ?? fetch(`${base}${CHECKOUT_LINK_CONFIG_PATH}`).catch((e) => {
       log?.error('Failed to fetch checkout link configs', e);
     }).then((mappings) => {
-      if (!mappings?.ok) return undefined;
+      if (!mappings?.ok) return { data: [] };
       return mappings.json();
     });
   return fetchCheckoutLinkConfigs.promise;
 }
 
-export async function getCheckoutLinkConfig(productFamily) {
+export async function getCheckoutLinkConfig(productFamily, productCode, paCode) {
   let { base } = getConfig();
   if (/\.page$/.test(document.location.origin)) {
     /* c8 ignore next 2 */
     base = base.replace('.live', '.page');
   }
   const checkoutLinkConfigs = await fetchCheckoutLinkConfigs(base);
+  if (!checkoutLinkConfigs.data.length) return undefined;
   const { locale: { region } } = getConfig();
-  const productFamilyConfigs = checkoutLinkConfigs.data?.filter(
-    ({ [NAME_PRODUCT_FAMILY]: mappingProductFamily }) => mappingProductFamily === productFamily,
-  );
-  if (productFamilyConfigs.length === 0) return undefined;
-  const checkoutLinkConfig = productFamilyConfigs.find(
+
+  const {
+    paCodeConfigs,
+    productCodeConfigs,
+    productFamilyConfigs,
+  } = checkoutLinkConfigs.data.reduce((acc, config) => {
+    if (config[NAME_PRODUCT_FAMILY] === paCode) {
+      acc.paCodeConfigs.push(config);
+    } else if (config[NAME_PRODUCT_FAMILY] === productCode) {
+      acc.productCodeConfigs.push(config);
+    } else if (config[NAME_PRODUCT_FAMILY] === productFamily) {
+      acc.productFamilyConfigs.push(config);
+    }
+    return acc;
+  }, { paCodeConfigs: [], productCodeConfigs: [], productFamilyConfigs: [] });
+
+  // helps to fallback to product family config
+  // if no locale specific config is found below.
+  const productCheckoutLinkConfigs = [
+    ...paCodeConfigs, ...productCodeConfigs, ...productFamilyConfigs,
+  ];
+
+  if (!productCheckoutLinkConfigs.length) return undefined;
+  const checkoutLinkConfig = productCheckoutLinkConfigs.find(
     ({ [NAME_LOCALE]: locale }) => locale === '',
   );
-  const checkoutLinkConfigOverride = productFamilyConfigs.find(
+  const checkoutLinkConfigOverride = productCheckoutLinkConfigs.find(
     ({ [NAME_LOCALE]: locale }) => locale === region,
   ) ?? {};
   const overrides = Object.fromEntries(
@@ -231,14 +251,22 @@ export async function getCheckoutLinkConfig(productFamily) {
 export async function getDownloadAction(
   options,
   imsSignedInPromise,
-  [{ offerType, productArrangement: { productFamily: offerFamily } = {} }],
+  [{
+    offerType,
+    productArrangementCode,
+    productArrangement: { productCode, productFamily: offerFamily } = {},
+  }],
 ) {
   if (options.entitlement !== true) return undefined;
   const loggedIn = await imsSignedInPromise;
   if (!loggedIn) return undefined;
   const entitlements = await fetchEntitlements();
   if (!entitlements?.length) return undefined;
-  const checkoutLinkConfig = await getCheckoutLinkConfig(offerFamily);
+  const checkoutLinkConfig = await getCheckoutLinkConfig(
+    offerFamily,
+    productCode,
+    productArrangementCode,
+  );
   if (!checkoutLinkConfig?.DOWNLOAD_URL) return undefined;
   const offer = entitlements.find((
     { offer: { product_arrangement: { family: subscriptionFamily } } },
@@ -355,9 +383,17 @@ export async function openModal(e, url, offerType) {
 }
 
 export async function getModalAction(offers, options) {
-  const [{ offerType, productArrangement: { productFamily: offerFamily } = {} }] = offers ?? [{}];
+  const [{
+    offerType,
+    productArrangementCode,
+    productArrangement: { productCode, productFamily: offerFamily } = {},
+  }] = offers ?? [{}];
   if (options.modal !== true) return undefined;
-  const checkoutLinkConfig = await getCheckoutLinkConfig(offerFamily);
+  const checkoutLinkConfig = await getCheckoutLinkConfig(
+    offerFamily,
+    productCode,
+    productArrangementCode,
+  );
   if (!checkoutLinkConfig) return undefined;
   const columnName = (offerType === OFFER_TYPE_TRIAL) ? FREE_TRIAL_PATH : BUY_NOW_PATH;
   let url = checkoutLinkConfig[columnName];
diff --git a/test/blocks/merch/merch.test.js b/test/blocks/merch/merch.test.js
index 12d75e8a5f..4a7641f9c2 100644
--- a/test/blocks/merch/merch.test.js
+++ b/test/blocks/merch/merch.test.js
@@ -64,6 +64,14 @@ const CHECKOUT_LINK_CONFIGS = {
     BUY_NOW_PATH: '',
     LOCALE: '',
   },
+  {
+    PRODUCT_FAMILY: 'testPaCode',
+    DOWNLOAD_TEXT: 'paCode',
+  },
+  {
+    PRODUCT_FAMILY: 'testProductCode',
+    DOWNLOAD_TEXT: 'productCode',
+  },
   ],
 };
 
@@ -489,8 +497,7 @@ describe('Merch Block', () => {
       fetchCheckoutLinkConfigs.promise = undefined;
       setCheckoutLinkConfigs(null);
       const mappings = await fetchCheckoutLinkConfigs('http://localhost:2000/libs');
-      expect(mappings).to.be.undefined;
-      setCheckoutLinkConfigs(CHECKOUT_LINK_CONFIGS);
+      expect(mappings.data).to.empty;
       fetchCheckoutLinkConfigs.promise = undefined;
     });
 
@@ -522,27 +529,6 @@ describe('Merch Block', () => {
       expect(url).to.equal('https://creativecloud.adobe.com/apps/download');
     });
 
-    it('getModalAction: returns undefined if checkout-link config is not found', async () => {
-      fetchCheckoutLinkConfigs.promise = undefined;
-      setCheckoutLinkConfigs(CHECKOUT_LINK_CONFIGS);
-      const action = await getModalAction([{ productArrangement: { productFamily: 'XZY' } }], { modal: true });
-      expect(action).to.be.undefined;
-    });
-
-    it('getModalAction: returns undefined if modal path is cancelled', async () => {
-      setConfig({
-        ...config,
-        pathname: '/fr/test.html',
-        locales: { fr: { ietf: 'fr-FR' } },
-        prodDomains: PROD_DOMAINS,
-        placeholders: { download: 'Télécharger' },
-      });
-      fetchCheckoutLinkConfigs.promise = undefined;
-      setCheckoutLinkConfigs(CHECKOUT_LINK_CONFIGS);
-      const action = await getModalAction([{ productArrangement: { productFamily: 'PHOTOSHOP' } }], { modal: true });
-      expect(action).to.be.undefined;
-    });
-
     it('getCheckoutAction: handles errors gracefully', async () => {
       const imsSignedInPromise = new Promise((resolve, reject) => {
         setTimeout(() => {
@@ -590,6 +576,7 @@ describe('Merch Block', () => {
       expect(modal).to.exist;
       document.querySelector('.modal-curtain').click();
     });
+
     it('renders Milo TWP modal', async () => {
       mockIms();
       const el = document.querySelector('.merch.cta.milo.twp');
@@ -632,6 +619,7 @@ describe('Merch Block', () => {
       expect(modal).to.exist;
       document.querySelector('.modal-curtain').click();
     });
+
     it('renders TWP modal with preselected plan', async () => {
       mockIms();
       const meta = document.createElement('meta');
@@ -648,6 +636,41 @@ describe('Merch Block', () => {
       document.querySelector('meta[name="preselect-plan"]').remove();
     });
 
+    it('getCheckoutLinkConfig: finds using paCode', async () => {
+      let checkoutLinkConfig = await getCheckoutLinkConfig(undefined, undefined, 'testPaCode');
+      expect(checkoutLinkConfig.DOWNLOAD_TEXT).to.equal('paCode');
+      checkoutLinkConfig = await getCheckoutLinkConfig('', '', 'testPaCode');
+      expect(checkoutLinkConfig.DOWNLOAD_TEXT).to.equal('paCode');
+    });
+
+    it('getCheckoutLinkConfig: finds using productCode', async () => {
+      let checkoutLinkConfig = await getCheckoutLinkConfig(undefined, 'testProductCode', undefined);
+      expect(checkoutLinkConfig.DOWNLOAD_TEXT).to.equal('productCode');
+      checkoutLinkConfig = await getCheckoutLinkConfig('', 'testProductCode', '');
+      expect(checkoutLinkConfig.DOWNLOAD_TEXT).to.equal('productCode');
+    });
+
+    it('getModalAction: returns undefined if modal path is cancelled', async () => {
+      setConfig({
+        ...config,
+        pathname: '/fr/test.html',
+        locales: { fr: { ietf: 'fr-FR' } },
+        prodDomains: PROD_DOMAINS,
+        placeholders: { download: 'Télécharger' },
+      });
+      fetchCheckoutLinkConfigs.promise = undefined;
+      setCheckoutLinkConfigs(CHECKOUT_LINK_CONFIGS);
+      const action = await getModalAction([{ productArrangement: { productFamily: 'PHOTOSHOP' } }], { modal: true });
+      expect(action).to.be.undefined;
+    });
+
+    it('getModalAction: returns undefined if checkout-link config is not found', async () => {
+      fetchCheckoutLinkConfigs.promise = undefined;
+      setCheckoutLinkConfigs(CHECKOUT_LINK_CONFIGS);
+      const action = await getModalAction([{ productArrangement: { productFamily: 'XZY' } }], { modal: true });
+      expect(action).to.be.undefined;
+    });
+
     const MODAL_URLS = [
       {
         url: 'https://www.adobe.com/mini-plans/illustrator1.html?mid=ft&web=1',