diff --git a/libs/blocks/merch/merch.js b/libs/blocks/merch/merch.js
index 462cbc54ea..08e3266b1c 100644
--- a/libs/blocks/merch/merch.js
+++ b/libs/blocks/merch/merch.js
@@ -721,6 +721,19 @@ export async function buildCta(el, params) {
       reopenModal(cta);
     });
   }
+
+  // Adding aria-label for checkout-link using productFamily and customerSegment as placeholder key.
+  if (!cta.getAttribute('aria-label')) {
+    cta.onceSettled().finally(async () => {
+      const productFamily = cta.value[0]?.productArrangement?.productFamily;
+      const marketSegment = cta.value[0]?.marketSegments[0];
+      const customerSegment = marketSegment === 'EDU' ? marketSegment : cta.value[0]?.customerSegment;
+      let ariaLabel = cta.textContent;
+      ariaLabel = productFamily ? `${ariaLabel} - ${await replaceKey(productFamily, getConfig())}` : ariaLabel;
+      ariaLabel = customerSegment ? `${ariaLabel} - ${await replaceKey(customerSegment, getConfig())}` : ariaLabel;
+      cta.setAttribute('aria-label', ariaLabel);
+    });
+  }
   return cta;
 }