- count_distinct_campaigns.sql: Counts the distinct campaigns.
- count_distinct_sources.sql: Counts the distinct sources.
- count_purchases.sql: Counts the total number of purchases.
- first_touches_per_campaign.sql: Retrieves the first touch points per campaign.
- last_touches_per_campaign.sql: Retrieves the last touch points per campaign.
- purchase_touch_per_campaign.sql: Counts the number of purchases per campaign.
- related_sources_campaigns.sql: Analyzes related sources and campaigns.
- Final_Results.pdf: Contains analysis results as slides.