diff --git a/website/Makefile b/website/Makefile
index e661ea0abb55e..a65beb151b3f2 100644
--- a/website/Makefile
+++ b/website/Makefile
@@ -1,5 +1,10 @@
 CUE = ./scripts/cue.sh
 
+# Override to specify which network address to use in Hugo/HTTP servers for binding
+export SERVER_BIND ?= 127.0.0.1
+# Override to specify which port to use in Hugo/HTTP servers for listening
+export SERVER_PORT ?= 1313
+
 clean:
 	rm -rf public resources data/docs.json
 
@@ -33,6 +38,8 @@ structured-data: cue-build config-examples
 
 serve: clean setup structured-data
 	hugo server \
+	--bind $(SERVER_BIND) \
+	--port $(SERVER_PORT) \
 	--buildDrafts \
 	--buildFuture \
 	--environment "development"
@@ -48,7 +55,7 @@ ci-production-build: setup structured-data production-build run-link-checker alg
 # Preview site
 preview-build:
 	hugo \
-	--baseURL $(DEPLOY_PRIME_URL) \
+	$(if $(DEPLOY_PRIME_URL),--baseURL $(DEPLOY_PRIME_URL),) \
 	--buildFuture \
 	--environment "preview" \
 	--minify
@@ -74,7 +81,7 @@ algolia:
 # Useful for locally debugging issues that arise only on the deployed production site
 run-production-site-locally:
 	make setup structured-data production-build
-	python3 -m http.server 1313 --directory ./public --bind 127.0.0.1
+	python3 -m http.server $(SERVER_PORT) --bind $(SERVER_BIND) --directory ./public
 
 # Local dev build with no link checking and no Yarn dependency fetching
 quick-build: clean structured-data production-build