diff --git a/packages/vue-instantsearch-component/src/index.js b/packages/vue-instantsearch-component/src/index.js
index 96eca14d9..3fc1acd4c 100644
--- a/packages/vue-instantsearch-component/src/index.js
+++ b/packages/vue-instantsearch-component/src/index.js
@@ -23,7 +23,11 @@ export default {
   },
   methods: {
     bem (element, modifier) {
-      const blockClassName = 'ais-pagination'
+      if(!this.blockClassName) {
+        throw new Error('You need to provide \'blockClassName\' in your data.')
+      }
+      
+      const blockClassName = this.blockClassName
       if(!element) {
         return this.customClassName(blockClassName)
       }
diff --git a/packages/vue-instantsearch-pagination/src/Pagination.vue b/packages/vue-instantsearch-pagination/src/Pagination.vue
index 2fe633ee4..38e36ad4e 100644
--- a/packages/vue-instantsearch-pagination/src/Pagination.vue
+++ b/packages/vue-instantsearch-pagination/src/Pagination.vue
@@ -44,6 +44,11 @@
         }
       }
     },
+    data () {
+      return {
+        blockClassName: 'ais-pagination'
+      }
+    },
     computed: {
       page () {
         return this.searchStore.page