example.com/?utm_source=google&utm_medium=cpc&utm_campaign=315
- Display
- Organic Search
- Paid Search
Q2. If you want to evaluate if direct traffic delivered more traffic than organic search in August 2019, which report do you look at?
- Audience > Behavior > Engagement
- Realtime > Traffic Sources
- Acquisition > All Traffic > Channels
- Acquisition > All Traffic > Referrals
- Nothing, an event is another name for event goal.
- An event is captured per user; an event goal is captured per session.
- An event goal must be created in order to track events.
- An event is a user interaction; an event goal is triggered by a selected event.
Q4. A user downloads a white paper with event tracking once in a single session. Another user downloads the same white paper three times in a single session. How many unique events are counted?
- one
- three
- two
- four
- to change the way the data table is displayed
- to adjust the date range
- to assign secondary dimensions
- to compare data to previous periods
- Campaigns > Cost Analysis
- Social > Conversions
- Goals > Reverse Goal Path
- Goals > Smart Goals
- City
- Source/Medium
- Browser
- Pageviews
Q8. You want to verify that Google Analytics is working immediately after installation. Which report do you review?
- Audience > Active Users
- Acquisition > Overview
- Realtime > Overview
- Behavior > Behavior Flow
Q9. Which Chrome extension, developed by Google, would be valuable for identifying deployment issues with Google Analytics?
- Click & Test
- Google Keep
- Express UTM
- Google Analytics Debugger
Q10. You want to track example.com and other example.com using a single property. What must be set up?
- cross domain tracking
- Google Tag Manager
- Include and Exclude filters
- custom dimensions
Q11. If you posted a link offering 50% off a hat, but the link sent people to a page of sweaters, what impact would you most likely see?
- a high page score
- a low bounce rate
- a high bounce rate
- a low page score
- scheduled emails
- custom alerts
- shared reports
- shared assets
- UTM parameters
- Google Tag Manager
- User- [ ] ID feature
- Analytics tracking code
- destination
- funnel
- visualization
- value
Q15. If you wanted to evaluate how your site performs relative to other sites in your industry vertical, what reports do you use?
- Benchmarking
- Cohort Analysis
- Network Referrals
- Publisher Referrers
- Account > Property > Organization > Views
- Organization > Account > Property > Views
- Organization > Property > Account > Views
- Account > Organization > Property > Views
Q17. What feature do you configure if you want to track transactions, order values, shopping cart behavior, and product performance?
- campaigns
- revenue
- ecommerce
- ROAS (Return On Ad Spend)
- page speed score
- return on advertising spend
- precise user latitude/longitude data
- time on site
- all the views of that property
- all the accounts in the organization
- Nothing—each permission must be set manually.
- all the properties in the account
- users who converted
- sessions with a >80% bounce rate
- all multisession users
- sessions with 0 goal completions
Q21. If you wanted to determine if a particular browser was resulting in a high bounce rate, what report could you look at?
- Technology > Browser & OS
- Site Speed > Page Timings
- Mobile > Devices
- Behavior > Engagement
Q22. You offer a downloadable music file called Sample Tone on your website. What is the best way to configure the components to track this event?
- Hit: Download // Event: Sample Tone // Content: Music
- Category: Music // Action: Download // Label: Sample Tone
- Category: Download // Event: Music // Label: Sample Tone
- Hit: Music // Event: Download //Content: Sample Tone
Q23. You want to classify people who join your newsletter with a custom dimension for "Newsletter Subscribers." What is the appropriate scope to apply to this custom dimension?
- User
- Hit
- Product
- Session
Q24. You are viewing a report with Source/Medium as the primary dimension, but also want to include landing page data. What do you do?
- Use a filter.
- Create a new view.
- This is not possible.
- Use a secondary dimension.
- Acquisition > Campaigns > All Campaigns
- Audience > Custom > Custom Variables
- Conversions > Goals > Overview
- Behavior > Events > Overview
Q26. If you wanted to verify Google Analytics was working immediately after installation, which report would you review?
- Acquisition > Overview
- Realtime > Overview
- Behavior > Behavior Flow
- Audience > Active Users
- segment
- report tab
- data header
- view
- An event goal must be created in order to track events.
- Nothing, an event is another name for event goal.
- An event is captured per user; an event goal is captured per session.
- An event is a user interaction; an event goal is triggered by a selected event.
- directly before the
</head>tag - directly after the
<head>tag - directly after the
<body>tag - directly before the
</body>tag
Q30. Refer to the two following URLs. How can you make this data more readable in Google Analytics by mapping the actual product names to the ID in the URL? .../shop/?ProductID=1234 .../shop/?ProductID=5678
- Configure calculated metrics.
- Use a custom import.
- This functionality is not possible.
- Create a search and replace filter.
- cohort analysis
- funnel visualization
- user flow
- treemap
Q32. You already have Google Analytics set up on your website, but decide to add Google Tag Manager. What do you do with the existing Analytics tag?
- Remove the tag.
- Move the tag to just before
</head>. - Keep the tag.
- Move the tag to just before
</body>.
- Create two segments, one for revenue and one for conversion rate, and then review Acquisition > All Traffic.
- View Ecommerce > Overview and toggle Traffic Sources in the Explorer tab.
- Create two segments, one for revenue and one for conversion rate, and then review Conversions > Ecommerce.
- Go to All Traffic > Source Medium and set eCommerce in the Conversions menu.
-
{{Total Events}} / {{Users}} Type: Float -
{{Goals}} / {{Users}} Type: Percentage -
{{Goals}} / {{Users}} Type: Float -
{{Total Events}} / {{Users}} Type: Percentage
Q35. What report helps you understand how many days it takes from the time a user first visits to the time the user converts?
- Assisted Conversions
- Time Lag
- Path Length
- Shopping Behavior
- Create a new filter.
- Create an annotation.
- Create a new view.
- Create a new property.
Q37. You want to enable a destination goal for a URL that appends query string parameters with each submission—for example, /thanks?uid=123. Which match types would work?
- equals to /thanks
- begins with /thanks
- equals to /thanks?uid=
- regular expression /thanks[a z]
Q38. You notice a sudden and unexplained change in traffic. Where do you look to see if someone added a filter?
- Admin > Views > View Settings
- Admin > Account > Change History
- Admin > Views > Annotations
- Admin > Account > User Management
Q39. Your website has a logged in experience for users. What do you implement to track individual engagement across multiple sessions and multiple devices?
- Client- [ ] ID
- User-ID
- cross- [ ] domain tracking
- session unification
- annotations
- affinity categories
- custom audiences
- channels
- Admin > Tracking Info > Tracking Code
- Customization > Settings > Tracking Code
- Customization > Property > Tracking
- Admin > Property Settings
- action tracking
- click handler
- event tracking
- goals
- Billing and Shipping
- Cart
- There are no exits.
- Payment
- dynamics
- personas
- audiences
- tags
Q45. If you want to exclude traffic to your website from people on your company network, what do you create?
- a filter to exclude traffic to the hostname
- a segment to exclude traffic to the hostname
- a segment to exclude traffic from IP addresses
- a filter to exclude traffic from IP addresses
Q46. You are running Google Ads and want to automatically track ad performance within Google Analytics. What feature do you enable?
- auto tagging
- ad serving
- advertising features
- API link
- account
- website
- graph
- custom report
Q48. By default, if a URL is accessed in the browser once as /contact/ and once again as /CONTACT/, how does the data appear in Google Analytics?
- two pageviews for /contact/
- one pageview for /contact/ and one pageview for /CONTACT/
- An error will be present, as a filter must be created to support this use case.
- two pageviews for /CONTACT/
- User > Session > Hit
- Session > Hit > User
- Session > User > Hit
- User > Hit > Session
Q50. Which feature would allow you to navigate between multiple reports while comparing the data collected for visitors in Los Angeles to the data for visitors in London?
- segments
- filters
- views
- dimensions
- Conversions > Goals > Reverse Goal Path
- Conversions > Goals > Funnel Visualization
- Behavior > Behavior Flow
- Conversions > Multi- [ ] Channel Funnels
Q52. What does Google Analytics add to the first party cookie to differentiate new from returning visitors?
- an HTTP request
- a randomly generated client ID
- a 1x1 tracking pixel
- a SessionStorage object
Q53. It is September, and you want to evaluate the most popular page on your site for the month of August. What first steps would you take?
- 1. Set Date Range to Last 30 Days. 2. Visit Behavior > Site Content > All Pages.
- 1. Set Date Range to Last 30 Days. 2. Visit Behavior > Site Content > Content Drilldown.
- 1. Set Date Range to Last Month. 2. Visit Behavior > Site Content > Content Drilldown.
- 1. Set Date Range to Last Month. 2. Visit Behavior > Site Content > All Pages.
Q54. This report is sorted by bounce rate in ascending order. How do you view these results in order of importance instead?
- Sort Type: Absolute Change
- Toggle Comparison View
- Sort Type: Weighted Sort
- Use Table Filter
- (Other)
- Direct
- Referral
- Organic Search
- signing up for an account after clicking an ad
- playing a video before signing up
- buying a product after reading an email
- filling out a contact form after reading a social post
- utm_campaign
- utm_medium
- utm_term
- utm_content
Q58. The tracking ID contains a string that follows this format: UA XXXXXX Y. What does the Y refer to?
- the property number
- the account number
- the view number
- It is random.
Q59.If a user fills in a contact form and provides an email address, which report would contain that information?
- Behavior > Events > Overview
- Acquisition > Social > Form Submissions
- Acquisition > Social > Users Flow
- No report contains this information.
Q60.If you want to quickly see what days and times were most popular for visiting your site, what do you do?
- Go to Home > Users by time of day (Widget)
- Go to the report at Audience > Cohort Analysis and toggle By Day.
- Go to Behavior > Engagement and toggle Hourly.
- Create a pivot table by Hour on Site Content > All Pages.
Q61. If your site does not attribute transactions to the original source, but instead shows all transactions attributed to your payment processor (for example Stripe, PayPal, or Square), how do you remedy this issue?
- Switch to Enhanced Ecommerce.
- Use a search and replace filter.
- Create a referral exclusion.
- Add gtag.js to PayPal tags.
- performance table
- custom reports
- Explorer panel
- relational table
Q63. Is it possible to measure how far someone scrolls on a page using Google Analytics? If so, how?
- yes, with a calculated metric
- yes, by viewing in page analytics
- yes, with event tracking
- no, not possible
- Google Ads data sync
- enhanced UTM tracking
- Google Adsense data sync
- Demographics and Interests reports
- playing a video before signing up
- buying a product after reading an email
- filling out a contact form after reading a social post
- signing up for an account after clicking an ad
- gtag.js
- urchin.js
- gaq.push and ga.js
- analytics.js
- Sessions
- Bounce Rate
- Conversions
- Source/Medium
- Behavior Flow
- Exit Pages
- Landing Pages
- Channels
Q68. You are tracking events of playback of video on the home page of a website. You want users who watch the video, but still leave the page with no additional pageviews or interactions, to still be included in the bounce rate calculation. What must be configured?
- non-interaction event
- implicit event
- advanced events
- default event
- Linear
- First Interaction
- Last Interaction
- Last Non-Direct Click
Q70. If you want to track one destination goal but have two URLs that could trigger the goal (for example,/thank-you and /checkout-complete), what approach can you use?
- Create a content grouping, and then use the group as the destination.
- Add the additional page as a funnel step.
- Use a regular expression when adding the goal destination.
- That is not possible.
Q71. If you created a calculated metric that returned a value of "80" with Time as the formatting type, how would it be represented in Google Analytics?
- 0:01:20
- 80
- 80:00:00
- 1:20:00
Q72. You want to compare the revenue, top products, and average order value between people who viewed three or more pages on your site, to those who viewed fewer. What do you do?
- Create a custom report where Page Depth is >/3 or Page Depth is <3. Toggle on Revenue, Top Products, and Average Order Value as Dimensions.
- View the Product Performance report and add Page Depth as a secondary dimension. Create a table filter for Page Depth greater than 3 and Page Depth less than 3.
- Create a custom segment where Page Depth is >/3 and another segment where Page Depth is <3. Apply both segments while on the Ecommerce Overview report.
- View the Ecommerce Overview report and create a table filter where Page Depth is >/3 or Page Depth is <3.
- ecommerce metrics
- custom dimensions
- calculated metrics
- custom metrics
Q74. You are managing analytics for a recipe website that has the following categories: Appetizers, Main Dishes, and Desserts. What do you create in order to compare aggregated data of all recipes in the Appetizer category vs. all recipes in the Desserts category?
- custom channels
- advanced filters
- content grouping <= not sure
- custom segments
- from the Insights panel
- from the Secondary dimension menu
- all of these answers
- with a table filter
Q76. You operate a website that has a three-step sign-up process. However, each step of the sign-up process loads at the same URL. If you wanted to assign a unique URL to each step and track it within Google Analytics as a pageview, what would you do?
- Use virtual pageviews.
- Configure a campaign URL.
- Use the preview tag.
- Use event tracking.
- property
- custom
- segmented
- unfiltered
Q78. You send an email including a link to your website without any UTM parameters. A visitor clicks that link from a secured (https) email platform such as Gmail. What source is shown for that traffic?
- Referral
- (other)
- Direct