diff --git a/superset-frontend/src/components/ReportModal/index.tsx b/superset-frontend/src/components/ReportModal/index.tsx
index 178e394125746..fc5469d17c174 100644
--- a/superset-frontend/src/components/ReportModal/index.tsx
+++ b/superset-frontend/src/components/ReportModal/index.tsx
@@ -71,6 +71,7 @@ export interface ReportObject {
   validator_type: string;
   working_timeout: number;
   creation_method: string;
+  force_screenshot: boolean;
 }
 
 interface ChartObject {
@@ -227,6 +228,7 @@ const ReportModal: FunctionComponent<ReportProps> = ({
       active: true,
       report_format: currentReport?.report_format || defaultNotificationFormat,
       timezone: currentReport?.timezone,
+      force_screenshot: false,
     };
 
     if (isEditMode) {
diff --git a/superset-frontend/src/views/CRUD/alert/AlertReportModal.tsx b/superset-frontend/src/views/CRUD/alert/AlertReportModal.tsx
index 5dfeeecfafc9f..506a2c9ebb665 100644
--- a/superset-frontend/src/views/CRUD/alert/AlertReportModal.tsx
+++ b/superset-frontend/src/views/CRUD/alert/AlertReportModal.tsx
@@ -154,6 +154,7 @@ const DEFAULT_ALERT = {
   sql: '',
   validator_config_json: {},
   validator_type: '',
+  force_screenshot: true,
   grace_period: undefined,
 };
 
@@ -512,6 +513,7 @@ const AlertReportModal: FunctionComponent<AlertReportModalProps> = ({
     const data: any = {
       ...currentAlert,
       type: isReport ? 'Report' : 'Alert',
+      force_screenshot: isReport ? 'false' : 'true',
       validator_type: conditionNotNull ? 'not null' : 'operator',
       validator_config_json: conditionNotNull
         ? {}
diff --git a/superset/migrations/versions/bb38f40aa3ff_add_force_screenshot_to_alerts_reports.py b/superset/migrations/versions/bb38f40aa3ff_add_force_screenshot_to_alerts_reports.py
new file mode 100644
index 0000000000000..57913febdfab5
--- /dev/null
+++ b/superset/migrations/versions/bb38f40aa3ff_add_force_screenshot_to_alerts_reports.py
@@ -0,0 +1,61 @@
+# Licensed to the Apache Software Foundation (ASF) under one
+# or more contributor license agreements.  See the NOTICE file
+# distributed with this work for additional information
+# regarding copyright ownership.  The ASF licenses this file
+# to you under the Apache License, Version 2.0 (the
+# "License"); you may not use this file except in compliance
+# with the License.  You may obtain a copy of the License at
+#
+#   http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing,
+# software distributed under the License is distributed on an
+# "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY
+# KIND, either express or implied.  See the License for the
+# specific language governing permissions and limitations
+# under the License.
+"""Add force_screenshot to alerts/reports
+
+Revision ID: bb38f40aa3ff
+Revises: abe27eaf93db
+Create Date: 2021-12-10 19:25:29.802949
+
+"""
+
+# revision identifiers, used by Alembic.
+revision = "bb38f40aa3ff"
+down_revision = "abe27eaf93db"
+
+import sqlalchemy as sa
+from alembic import op
+from sqlalchemy.ext.declarative import declarative_base
+
+from superset import db
+
+Base = declarative_base()
+
+
+class ReportSchedule(Base):
+    __tablename__ = "report_schedule"
+
+    id = sa.Column(sa.Integer, primary_key=True)
+    type = sa.Column(sa.String(50), nullable=False)
+    force_screenshot = sa.Column(sa.Boolean, default=False)
+
+
+def upgrade():
+    with op.batch_alter_table("report_schedule") as batch_op:
+        batch_op.add_column(sa.Column("force_screenshot", sa.Boolean(), default=False))
+
+    bind = op.get_bind()
+    session = db.Session(bind=bind)
+
+    for report in session.query(ReportSchedule).all():
+        report.force_screenshot = report.type == "Alert"
+
+    session.commit()
+
+
+def downgrade():
+    with op.batch_alter_table("report_schedule") as batch_op:
+        batch_op.drop_column("force_screenshot")
diff --git a/superset/models/reports.py b/superset/models/reports.py
index a0dc59917a42c..1ecf698afd6e4 100644
--- a/superset/models/reports.py
+++ b/superset/models/reports.py
@@ -148,6 +148,10 @@ class ReportSchedule(Model, AuditMixinNullable):
     # Store the selected dashboard tabs etc.
     extra = Column(Text, default="{}")
 
+    # (Reports) When generating a screenshot, bypass the cache? This is always true for
+    # Alerts.
+    force_screenshot = Column(Boolean, default=False)
+
     def __repr__(self) -> str:
         return str(self.name)
 
diff --git a/superset/reports/commands/execute.py b/superset/reports/commands/execute.py
index 2789bb20fbaa1..2574ed525c32e 100644
--- a/superset/reports/commands/execute.py
+++ b/superset/reports/commands/execute.py
@@ -148,13 +148,7 @@ def _get_url(
         """
         # For alerts we always want to send a fresh screenshot, bypassing
         # the cache.
-        # TODO (betodealmeida): allow to specify per report if users want
-        # to bypass the cache as well.
-        force = (
-            "true"
-            if self._report_schedule.type == ReportScheduleType.ALERT
-            else "false"
-        )
+        force = "true" if self._report_schedule.force_screenshot else "false"
 
         if self._report_schedule.chart:
             if result_format in {
diff --git a/superset/reports/schemas.py b/superset/reports/schemas.py
index 3f2fb4416dbe0..f4c85484aa149 100644
--- a/superset/reports/schemas.py
+++ b/superset/reports/schemas.py
@@ -202,6 +202,7 @@ class ReportSchedulePostSchema(Schema):
         default=ReportDataFormat.VISUALIZATION,
         validate=validate.OneOf(choices=tuple(key.value for key in ReportDataFormat)),
     )
+    force_screenshot = fields.Boolean(default=False)
 
     @validates_schema
     def validate_report_references(  # pylint: disable=unused-argument,no-self-use
@@ -292,3 +293,4 @@ class ReportSchedulePutSchema(Schema):
         default=ReportDataFormat.VISUALIZATION,
         validate=validate.OneOf(choices=tuple(key.value for key in ReportDataFormat)),
     )
+    force_screenshot = fields.Boolean(default=False)