diff --git a/services/gitlab/gitlab-coverage-redirect.service.js b/services/gitlab/gitlab-coverage-redirect.service.js
new file mode 100644
index 0000000000000..d58e0191345d0
--- /dev/null
+++ b/services/gitlab/gitlab-coverage-redirect.service.js
@@ -0,0 +1,13 @@
+import { redirector } from '../index.js'
+
+export default redirector({
+  category: 'coverage',
+  route: {
+    base: 'gitlab/coverage',
+    pattern: ':user/:repo/:branch',
+  },
+  transformPath: ({ user, repo }) =>
+    `/gitlab/pipeline-coverage/${user}/${repo}`,
+  transformQueryParams: ({ branch }) => ({ branch }),
+  dateAdded: new Date('2022-09-25'),
+})
diff --git a/services/gitlab/gitlab-coverage-redirect.tester.js b/services/gitlab/gitlab-coverage-redirect.tester.js
new file mode 100644
index 0000000000000..c82a2e67041a2
--- /dev/null
+++ b/services/gitlab/gitlab-coverage-redirect.tester.js
@@ -0,0 +1,22 @@
+import { createServiceTester } from '../tester.js'
+export const t = await createServiceTester()
+
+t.create('Coverage redirect (with branch)')
+  .get('/gitlab-org/gitlab-runner/master.json')
+  .expectRedirect(
+    '/gitlab/pipeline-coverage/gitlab-org/gitlab-runner.json?branch=master'
+  )
+
+t.create('Coverage redirect (with branch and job_name)')
+  .get('/gitlab-org/gitlab-runner/master.json?job_name=test coverage report')
+  .expectRedirect(
+    '/gitlab/pipeline-coverage/gitlab-org/gitlab-runner.json?branch=master&job_name=test%20coverage%20report'
+  )
+
+t.create('Coverage redirect (with branch and gitlab_url)')
+  .get(
+    '/gitlab-org/gitlab-runner/master.json?gitlab_url=https://gitlab.gnome.org'
+  )
+  .expectRedirect(
+    '/gitlab/pipeline-coverage/gitlab-org/gitlab-runner.json?branch=master&gitlab_url=https%3a%2f%2fgitlab.gnome.org'
+  )
diff --git a/services/gitlab/gitlab-coverage.service.js b/services/gitlab/gitlab-pipeline-coverage.service.js
similarity index 78%
rename from services/gitlab/gitlab-coverage.service.js
rename to services/gitlab/gitlab-pipeline-coverage.service.js
index a39354c996558..3267e8e4eb23b 100644
--- a/services/gitlab/gitlab-coverage.service.js
+++ b/services/gitlab/gitlab-pipeline-coverage.service.js
@@ -13,6 +13,7 @@ const schema = Joi.object({
 const queryParamSchema = Joi.object({
   gitlab_url: optionalUrl,
   job_name: Joi.string(),
+  branch: Joi.string(),
 }).required()
 
 const moreDocs = `
@@ -37,50 +38,44 @@ Also make sure you have set up code covrage parsing as described <a href="https:
 </p>
 `
 
-export default class GitlabCoverage extends BaseSvgScrapingService {
+export default class GitlabPipelineCoverage extends BaseSvgScrapingService {
   static category = 'coverage'
 
   static route = {
-    base: 'gitlab/coverage',
-    pattern: ':user/:repo/:branch',
+    base: 'gitlab/pipeline-coverage',
+    pattern: ':project+',
     queryParamSchema,
   }
 
   static examples = [
     {
       title: 'Gitlab code coverage',
-      namedParams: {
-        user: 'gitlab-org',
-        repo: 'gitlab-runner',
-        branch: 'master',
-      },
+      namedParams: { project: 'gitlab-org/gitlab-runner' },
+      queryParams: { branch: 'master' },
       staticPreview: this.render({ coverage: 67 }),
       documentation: documentation + moreDocs,
     },
     {
       title: 'Gitlab code coverage (specific job)',
-      namedParams: {
-        user: 'gitlab-org',
-        repo: 'gitlab-runner',
-        branch: 'master',
-      },
-      queryParams: { job_name: 'test coverage report' },
+      namedParams: { project: 'gitlab-org/gitlab-runner' },
+      queryParams: { job_name: 'test coverage report', branch: 'master' },
       staticPreview: this.render({ coverage: 96 }),
       documentation: documentation + moreDocs,
     },
     {
       title: 'Gitlab code coverage (self-managed)',
-      namedParams: { user: 'GNOME', repo: 'at-spi2-core', branch: 'master' },
-      queryParams: { gitlab_url: 'https://gitlab.gnome.org' },
+      namedParams: { project: 'GNOME/at-spi2-core' },
+      queryParams: { gitlab_url: 'https://gitlab.gnome.org', branch: 'master' },
       staticPreview: this.render({ coverage: 93 }),
       documentation: documentation + moreDocs,
     },
     {
       title: 'Gitlab code coverage (self-managed, specific job)',
-      namedParams: { user: 'GNOME', repo: 'libhandy', branch: 'master' },
+      namedParams: { project: 'GNOME/libhandy' },
       queryParams: {
         gitlab_url: 'https://gitlab.gnome.org',
         job_name: 'unit-test',
+        branch: 'master',
       },
       staticPreview: this.render({ coverage: 93 }),
       documentation: documentation + moreDocs,
@@ -96,11 +91,13 @@ export default class GitlabCoverage extends BaseSvgScrapingService {
     }
   }
 
-  async fetch({ user, repo, branch, baseUrl = 'https://gitlab.com', jobName }) {
+  async fetch({ project, baseUrl = 'https://gitlab.com', jobName, branch }) {
     // Since the URL doesn't return a usable value when an invalid job name is specified,
     // it is recommended to not use the query param at all if not required
     jobName = jobName ? `?job=${jobName}` : ''
-    const url = `${baseUrl}/${user}/${repo}/badges/${branch}/coverage.svg${jobName}`
+    const url = `${baseUrl}/${decodeURIComponent(
+      project
+    )}/badges/${branch}/coverage.svg${jobName}`
     const errorMessages = errorMessagesFor('project not found')
     return this._requestSvg({
       schema,
@@ -117,12 +114,11 @@ export default class GitlabCoverage extends BaseSvgScrapingService {
   }
 
   async handle(
-    { user, repo, branch },
-    { gitlab_url: baseUrl, job_name: jobName }
+    { project },
+    { gitlab_url: baseUrl, job_name: jobName, branch }
   ) {
     const { message: coverage } = await this.fetch({
-      user,
-      repo,
+      project,
       branch,
       baseUrl,
       jobName,
diff --git a/services/gitlab/gitlab-coverage.tester.js b/services/gitlab/gitlab-pipeline-coverage.tester.js
similarity index 65%
rename from services/gitlab/gitlab-coverage.tester.js
rename to services/gitlab/gitlab-pipeline-coverage.tester.js
index 31cccd6b01429..10b2fecc52687 100644
--- a/services/gitlab/gitlab-coverage.tester.js
+++ b/services/gitlab/gitlab-pipeline-coverage.tester.js
@@ -3,28 +3,28 @@ import { createServiceTester } from '../tester.js'
 export const t = await createServiceTester()
 
 t.create('Coverage (branch)')
-  .get('/gitlab-org/gitlab-runner/12-0-stable.json')
+  .get('/gitlab-org/gitlab-runner.json?branch=12-0-stable')
   .expectBadge({
     label: 'coverage',
     message: isIntegerPercentage,
   })
 
 t.create('Coverage (existent branch but coverage not set up)')
-  .get('/gitlab-org/gitlab-git-http-server/master.json')
+  .get('/gitlab-org/gitlab-git-http-server.json?branch=master')
   .expectBadge({
     label: 'coverage',
     message: 'not set up',
   })
 
 t.create('Coverage (nonexistent branch)')
-  .get('/gitlab-org/gitlab-runner/nope-not-a-branch.json')
+  .get('/gitlab-org/gitlab-runner.json?branch=nope-not-a-branch')
   .expectBadge({
     label: 'coverage',
     message: 'not set up',
   })
 
 t.create('Coverage (nonexistent repo)')
-  .get('/this-repo/does-not-exist/neither-branch.json')
+  .get('/this-repo/does-not-exist.json')
   .expectBadge({
     label: 'coverage',
     message: 'inaccessible',
@@ -32,7 +32,7 @@ t.create('Coverage (nonexistent repo)')
 
 t.create('Coverage (custom job)')
   .get(
-    '/gitlab-org/gitlab-runner/12-0-stable.json?job_name=test coverage report'
+    '/gitlab-org/gitlab-runner.json?branch=12-0-stable&job_name=test coverage report'
   )
   .expectBadge({
     label: 'coverage',
@@ -40,14 +40,18 @@ t.create('Coverage (custom job)')
   })
 
 t.create('Coverage (custom invalid job)')
-  .get('/gitlab-org/gitlab-runner/12-0-stable.json?job_name=i dont exist')
+  .get(
+    '/gitlab-org/gitlab-runner.json?branch=12-0-stable&job_name=i dont exist'
+  )
   .expectBadge({
     label: 'coverage',
     message: 'not set up',
   })
 
 t.create('Coverage (custom gitlab URL)')
-  .get('/GNOME/at-spi2-core/master.json?gitlab_url=https://gitlab.gnome.org')
+  .get(
+    '/GNOME/at-spi2-core.json?gitlab_url=https://gitlab.gnome.org&branch=master'
+  )
   .expectBadge({
     label: 'coverage',
     message: isIntegerPercentage,
@@ -55,7 +59,7 @@ t.create('Coverage (custom gitlab URL)')
 
 t.create('Coverage (custom gitlab URL and job)')
   .get(
-    '/GNOME/libhandy/master.json?gitlab_url=https://gitlab.gnome.org&job_name=unit-test'
+    '/GNOME/libhandy.json?gitlab_url=https://gitlab.gnome.org&branch=master&job_name=unit-test'
   )
   .expectBadge({
     label: 'coverage',