diff --git a/badge-maker/README.md b/badge-maker/README.md
index bb6ec1378c94d..5a8c50631ebb0 100644
--- a/badge-maker/README.md
+++ b/badge-maker/README.md
@@ -67,6 +67,8 @@ The format is the following:
   message: 'passed',  // (Required) Badge message
   labelColor: '#555',  // (Optional) Label color
   color: '#4c1',  // (Optional) Message color
+  logoBase64: 'data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2NCIgaGVpZ2h0PSI2NCI+PHJlY3Qgd2lkdGg9IjY0IiBoZWlnaHQ9IjY0IiByeD0iOCIgZmlsbD0iI2IxY2U1NiIvPjxwYXRoIGQ9Ik04IDBoMjR2NjRIOGMtNC40MzIgMC04LTMuNTY4LTgtOFY4YzAtNC40MzIgMy41NjgtOCA4LTh6IiBmaWxsPSIjNWQ1ZDVkIi8+PC9zdmc+' // (Optional) Any custom logo can be passed in a URL parameter by base64 encoding
+  links: ['https://example.com', 'https://example.com'], // (Optional) Links array of maximum two links
 
   // (Optional) One of: 'plastic', 'flat', 'flat-square', 'for-the-badge' or 'social'
   // Each offers a different visual design.
diff --git a/badge-maker/index.d.ts b/badge-maker/index.d.ts
index 38d71e22b8344..5a1b6872ebe81 100644
--- a/badge-maker/index.d.ts
+++ b/badge-maker/index.d.ts
@@ -4,6 +4,8 @@ interface Format {
   labelColor?: string
   color?: string
   style?: 'plastic' | 'flat' | 'flat-square' | 'for-the-badge' | 'social'
+  logoBase64?: string
+  links?: Array<string>
 }
 
 export declare class ValidationError extends Error {}
diff --git a/badge-maker/lib/badge-renderers.js b/badge-maker/lib/badge-renderers.js
index af726101e0819..8c76899e6a438 100644
--- a/badge-maker/lib/badge-renderers.js
+++ b/badge-maker/lib/badge-renderers.js
@@ -3,6 +3,7 @@
 const anafanafo = require('anafanafo')
 const { brightness } = require('./color')
 const { XmlElement, ElementList } = require('./xml')
+const { DEFAULT_LOGO_HEIGHT } = require('./constants')
 
 // https://github.com/badges/shields/pull/1132
 const FONT_SCALE_UP_FACTOR = 10
@@ -53,7 +54,7 @@ function shouldWrapBodyWithLink({ links }) {
 }
 
 function getLogoElement({ logo, horizPadding, badgeHeight, logoWidth }) {
-  const logoHeight = 14
+  const logoHeight = DEFAULT_LOGO_HEIGHT
   if (!logo) return ''
   return new XmlElement({
     name: 'image',
diff --git a/badge-maker/lib/index.js b/badge-maker/lib/index.js
index 051c3d84e9c7b..eb38c01a999a6 100644
--- a/badge-maker/lib/index.js
+++ b/badge-maker/lib/index.js
@@ -16,13 +16,30 @@ function _validate(format) {
     throw new ValidationError('Field `message` is required')
   }
 
-  const stringFields = ['labelColor', 'color', 'message', 'label']
+  const stringFields = ['labelColor', 'color', 'message', 'label', 'logoBase64']
   stringFields.forEach(function (field) {
     if (field in format && typeof format[field] !== 'string') {
       throw new ValidationError(`Field \`${field}\` must be of type string`)
     }
   })
 
+  if ('links' in format) {
+    if (!Array.isArray(format.links)) {
+      throw new ValidationError('Field `links` must be an array of strings')
+    } else {
+      if (format.links.length > 2) {
+        throw new ValidationError(
+          'Field `links` must not have more than 2 elements',
+        )
+      }
+      format.links.forEach(function (field) {
+        if (typeof field !== 'string') {
+          throw new ValidationError('Field `links` must be an array of strings')
+        }
+      })
+    }
+  }
+
   const styleValues = [
     'plastic',
     'flat',
@@ -38,7 +55,15 @@ function _validate(format) {
 }
 
 function _clean(format) {
-  const expectedKeys = ['label', 'message', 'labelColor', 'color', 'style']
+  const expectedKeys = [
+    'label',
+    'message',
+    'labelColor',
+    'color',
+    'style',
+    'logoBase64',
+    'links',
+  ]
 
   const cleaned = {}
   Object.keys(format).forEach(key => {
@@ -65,7 +90,9 @@ function _clean(format) {
  * @param {string} format.message (Required) Badge message (e.g: 'passing')
  * @param {string} format.labelColor (Optional) Label color
  * @param {string} format.color (Optional) Message color
- * @param {string} format.style (Optional) Visual style e.g: 'flat'
+ * @param {string} format.style (Optional) Visual style (e.g: 'flat')
+ * @param {string} format.logoBase64 (Optional) Logo data URL
+ * @param {Array} format.links (Optional) Links array (e.g: ['https://example.com', 'https://example.com'])
  * @returns {string} Badge in SVG format
  * @see https://github.com/badges/shields/tree/master/badge-maker/README.md
  */
diff --git a/badge-maker/lib/index.spec.js b/badge-maker/lib/index.spec.js
index 839aa061e4ff1..2f1ab6862a9c1 100644
--- a/badge-maker/lib/index.spec.js
+++ b/badge-maker/lib/index.spec.js
@@ -25,6 +25,17 @@ describe('makeBadge function', function () {
         style: 'flat',
       }),
     ).to.satisfy(isSvg)
+    expect(
+      makeBadge({
+        label: 'build',
+        message: 'passed',
+        color: 'green',
+        style: 'flat',
+        labelColor: 'blue',
+        logoBase64: 'data:image/svg+xml;base64,PHN2ZyB4bWxu',
+        links: ['https://example.com', 'https://example.com'],
+      }),
+    ).to.satisfy(isSvg)
   })
 
   it('should throw a ValidationError with invalid inputs', function () {
@@ -46,6 +57,21 @@ describe('makeBadge function', function () {
     expect(() =>
       makeBadge({ label: 'build', message: 'passed', labelColor: 7 }),
     ).to.throw(ValidationError, 'Field `labelColor` must be of type string')
+    expect(() =>
+      makeBadge({ label: 'build', message: 'passed', logoBase64: 7 }),
+    ).to.throw(ValidationError, 'Field `logoBase64` must be of type string')
+    expect(() =>
+      makeBadge({ label: 'build', message: 'passed', links: 'test' }),
+    ).to.throw(ValidationError, 'Field `links` must be an array of strings')
+    expect(() =>
+      makeBadge({ label: 'build', message: 'passed', links: [1] }),
+    ).to.throw(ValidationError, 'Field `links` must be an array of strings')
+    expect(() =>
+      makeBadge({ label: 'build', message: 'passed', links: ['1', '2', '3'] }),
+    ).to.throw(
+      ValidationError,
+      'Field `links` must not have more than 2 elements',
+    )
     expect(() =>
       makeBadge({ label: 'build', message: 'passed', format: 'png' }),
     ).to.throw(ValidationError, "Unexpected field 'format'")
diff --git a/badge-maker/lib/make-badge.js b/badge-maker/lib/make-badge.js
index bb96c62867c9c..e1bb54bfcbca8 100644
--- a/badge-maker/lib/make-badge.js
+++ b/badge-maker/lib/make-badge.js
@@ -17,9 +17,7 @@ module.exports = function makeBadge({
   color,
   labelColor,
   logo,
-  logoPosition,
   logoSize,
-  logoWidth,
   links = ['', ''],
 }) {
   // String coercion and whitespace removal.
@@ -31,7 +29,6 @@ module.exports = function makeBadge({
     return JSON.stringify({
       label,
       message,
-      logoWidth,
       // Only call normalizeColor for the JSON case: this is handled
       // internally by toSvgColor in the SVG case.
       color: normalizeColor(color),
@@ -47,16 +44,13 @@ module.exports = function makeBadge({
     throw new Error(`Unknown badge style: '${style}'`)
   }
 
-  logoWidth = +logoWidth || (logo ? DEFAULT_LOGO_HEIGHT : 0)
-
   return stripXmlWhitespace(
     render({
       label,
       message,
       links,
       logo,
-      logoPosition,
-      logoWidth,
+      logoWidth: logo ? DEFAULT_LOGO_HEIGHT : 0,
       logoSize,
       logoPadding: logo && label.length ? 3 : 0,
       color: toSvgColor(color),