diff --git a/apps/builder/src/features/blocks/integrations/googleAnalytics/components/GoogleAnalyticsSettings.tsx b/apps/builder/src/features/blocks/integrations/googleAnalytics/components/GoogleAnalyticsSettings.tsx
index bc1e6f1664..5527805951 100644
--- a/apps/builder/src/features/blocks/integrations/googleAnalytics/components/GoogleAnalyticsSettings.tsx
+++ b/apps/builder/src/features/blocks/integrations/googleAnalytics/components/GoogleAnalyticsSettings.tsx
@@ -1,4 +1,4 @@
-import { TextInput } from '@/components/inputs'
+import { NumberInput, TextInput } from '@/components/inputs'
 import {
   Accordion,
   AccordionButton,
@@ -31,10 +31,10 @@ export const GoogleAnalyticsSettings = ({
 
   const updateLabel = (label: string) => onOptionsChange({ ...options, label })
 
-  const updateValue = (value?: string) =>
+  const updateValue = (value: number | `{{${string}}}` | undefined) =>
     onOptionsChange({
       ...options,
-      value: value ? parseFloat(value) : undefined,
+      value,
     })
 
   const updateSendTo = (sendTo?: string) =>
@@ -80,16 +80,17 @@ export const GoogleAnalyticsSettings = ({
               placeholder="Example: Campaign Z"
               onChange={updateLabel}
             />
-            <TextInput
+            <NumberInput
+              direction="column"
               label="Event value:"
-              defaultValue={options?.value?.toString() ?? ''}
+              defaultValue={options?.value}
               placeholder="Example: 0"
-              onChange={updateValue}
+              onValueChange={updateValue}
             />
             <TextInput
               label="Send to:"
               moreInfoTooltip="Useful to send a conversion event to Google Ads"
-              defaultValue={options?.value?.toString() ?? ''}
+              defaultValue={options?.sendTo?.toString() ?? ''}
               placeholder="Example: AW-123456789"
               onChange={updateSendTo}
             />
diff --git a/packages/deprecated/bot-engine/src/lib/gtag.ts b/packages/deprecated/bot-engine/src/lib/gtag.ts
index 0d9d13f62c..63c71f89bc 100644
--- a/packages/deprecated/bot-engine/src/lib/gtag.ts
+++ b/packages/deprecated/bot-engine/src/lib/gtag.ts
@@ -38,7 +38,7 @@ export const sendGaEvent = (options: GoogleAnalyticsOptions) => {
   gtag('event', options.action, {
     event_category: options.category,
     event_label: options.label,
-    value: options.value,
+    value: options.value as number,
   })
 }
 
diff --git a/packages/embeds/js/src/lib/gtag.ts b/packages/embeds/js/src/lib/gtag.ts
index bbba19e930..8160454e6b 100644
--- a/packages/embeds/js/src/lib/gtag.ts
+++ b/packages/embeds/js/src/lib/gtag.ts
@@ -39,7 +39,7 @@ export const sendGaEvent = (options: GoogleAnalyticsOptions) => {
   gtag('event', options.action, {
     event_category: options.category,
     event_label: options.label,
-    value: options.value,
+    value: options.value as number,
     send_to: options.sendTo,
   })
 }
diff --git a/packages/schemas/features/blocks/integrations/googleAnalytics.ts b/packages/schemas/features/blocks/integrations/googleAnalytics.ts
index 958a9797ab..3053628a0c 100644
--- a/packages/schemas/features/blocks/integrations/googleAnalytics.ts
+++ b/packages/schemas/features/blocks/integrations/googleAnalytics.ts
@@ -1,13 +1,14 @@
 import { z } from 'zod'
 import { blockBaseSchema } from '../baseSchemas'
 import { IntegrationBlockType } from './enums'
+import { variableStringSchema } from '../../utils'
 
 export const googleAnalyticsOptionsSchema = z.object({
   trackingId: z.string().optional(),
   category: z.string().optional(),
   action: z.string().optional(),
   label: z.string().optional(),
-  value: z.number().optional(),
+  value: z.number().or(variableStringSchema).optional(),
   sendTo: z.string().optional(),
 })