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zangzing.html
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<!DOCTYPE html>
<html lang="en">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />
<meta name="description" content="Bowen Li is a product manager and UX designer. He recently graduated with a Master's degree in Human-Computer Interaction at Stanford University."/>
<meta name="keywords" content="bowenli, bowen, li, interaction designer, user experience, user interface, human centered design, stanford, design, interaction, interface"/>
<meta name="robots" content="NOODP"/>
<script src="https://use.typekit.net/znq2wga.js"></script>
<script>try{Typekit.load({ async: true });}catch(e){}</script>
<link rel=stylesheet href="css/style.css">
<link rel=stylesheet href="css/p.css">
<link rel="stylesheet" type="text/css" href="http://cdn.jsdelivr.net/jquery.slick/1.6.0/slick.css"/>
<link rel="stylesheet" type="text/css" href="http://cdn.jsdelivr.net/jquery.slick/1.6.0/slick-theme.css"/>
<script src="http://ajax.googleapis.com/ajax/libs/jquery/1.10.2/jquery.min.js"></script>
<title>Bowen Li - ZangZing</title>
</head>
<body class="page">
<div class="header">
<div class="navigation container">
<div class="logo"><a href="/">Bowen Li</a></div>
<div class="menu"><a href="mailto:bowen[at]bowenli.com">Contact</a></div>
</div>
</div>
<section class="container">
<div class="nudge"> </div>
</section>
<section class="container">
<div class="gutter"></div>
<div class="content">
<div class="pagetitle">ZangZing</div>
<div class="tags">
<span>User Experience</span>
<span>User Research</span>
</div>
</div>
</section>
<section class="container">
<div class="gutter">Introduction</div>
<div class="content">
<div class="info">
<div class="description">
<p>ZangZing was born into the photo sharing startup world of the early 2010's and eventually met its demise with the same cohort.</p>
</div>
</div>
<div class="pimage">
<img src="img/zangzing/homepage.png" alt="">
</div>
</div>
</section>
<section class="container">
<div class="gutter">Research</div>
<div class="content">
<div class="info">
<div class="description">
<p>My main goal at ZangZing was increasing growth and engagement. I used a metrics driven approach to understand the conversions between different designs. Since there were multiple entry points between the front page, blog, and referral link, each had its own set of conversion factors to consider.</p>
<p>In 2011, using Mixpanel (itself a startup at the time) to drive design decisions was not widely adopted and I was able to use A/B testing to increase the conversion of some pages by over 300%.</p>
</div>
</div>
<div class="pimage">
</div>
</div>
</section>
<section class="container">
<div class="gutter">Designs</div>
<div class="content">
<div class="pimage">
<div><img src="img/zangzing/Screen Shot 2012-02-13 at 8.53.23 AM.png"></div>
<div><img src="img/zangzing/Screen Shot 2012-02-13 at 8.53.37 AM.png"></div>
<div><img src="img/zangzing/Screen Shot 2012-02-13 at 8.53.48 AM.png"></div>
<div><img src="img/zangzing/Screen Shot 2012-02-13 at 8.54.04 AM.png"></div>
<div><img src="img/zangzing/banner.png"></div>
<div><img src="img/zangzing/blog.png"></div>
<div><img src="img/zangzing/join.png"></div>
<div><img src="img/zangzing/profile.png"></div>
</div>
</div>
</section>
<section class="container">
<div class="content">
<div class="title">Learn More</div>
<div class="info">
<div class="description bottomcontact">
<p>Questions? Comments? Get in touch with me.</p>
<p><a href="mailto:bowen[at]bowenli.com">Contact</a></p>
</div>
</div>
</div>
</section>
<footer>
<div class="navigation container">Copyright © 2018 by <a href="mailto:bowen[at]bowenli.com">Bowen Li</a></div>
</footer>
<!-- GA -->
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-10971196-2', 'auto');
ga('send', 'pageview');
</script>
</body>
</html>