diff --git a/browser/brave_profile_prefs.cc b/browser/brave_profile_prefs.cc
index 5bfbefae5b85..a17b4a6000f7 100644
--- a/browser/brave_profile_prefs.cc
+++ b/browser/brave_profile_prefs.cc
@@ -36,6 +36,7 @@
 #include "brave/components/de_amp/common/pref_names.h"
 #include "brave/components/debounce/browser/debounce_service.h"
 #include "brave/components/ipfs/buildflags/buildflags.h"
+#include "brave/components/ntp_background_images/browser/view_counter_service.h"
 #include "brave/components/ntp_background_images/buildflags/buildflags.h"
 #include "brave/components/omnibox/browser/brave_omnibox_prefs.h"
 #include "brave/components/request_otr/common/buildflags/buildflags.h"
@@ -270,6 +271,10 @@ void RegisterProfilePrefsForMigration(
     registry->RegisterListPref(pref);
   }
 #endif
+
+  // Added 2023-09
+  ntp_background_images::ViewCounterService::RegisterProfilePrefsForMigration(
+      registry);
 }
 
 void RegisterProfilePrefs(user_prefs::PrefRegistrySyncable* registry) {
diff --git a/chromium_src/chrome/browser/prefs/browser_prefs.cc b/chromium_src/chrome/browser/prefs/browser_prefs.cc
index fcf45023326a..74cceff341d1 100644
--- a/chromium_src/chrome/browser/prefs/browser_prefs.cc
+++ b/chromium_src/chrome/browser/prefs/browser_prefs.cc
@@ -17,6 +17,7 @@
 #include "brave/components/brave_wallet/browser/keyring_service.h"
 #include "brave/components/constants/pref_names.h"
 #include "brave/components/decentralized_dns/core/utils.h"
+#include "brave/components/ntp_background_images/browser/view_counter_service.h"
 #include "brave/components/ntp_background_images/buildflags/buildflags.h"
 #include "brave/components/omnibox/browser/brave_omnibox_prefs.h"
 #include "brave/components/tor/buildflags/buildflags.h"
@@ -229,6 +230,10 @@ void MigrateObsoleteProfilePrefs(Profile* profile) {
   }
 #endif
 
+  // Added 2023-09
+  ntp_background_images::ViewCounterService::MigrateObsoleteProfilePrefs(
+      profile->GetPrefs());
+
   // END_MIGRATE_OBSOLETE_PROFILE_PREFS
 }
 
diff --git a/components/ntp_background_images/browser/view_counter_service.cc b/components/ntp_background_images/browser/view_counter_service.cc
index 0c794b740aa4..15532e7528d9 100644
--- a/components/ntp_background_images/browser/view_counter_service.cc
+++ b/components/ntp_background_images/browser/view_counter_service.cc
@@ -48,6 +48,10 @@ constexpr char kSponsoredNewTabsHistogramName[] =
     "Brave.NTP.SponsoredNewTabsCreated";
 constexpr int kSponsoredNewTabsBuckets[] = {0, 10, 20, 30, 40, 50};
 
+// Obsolete pref
+constexpr char kObsoleteCountToBrandedWallpaperPref[] =
+    "brave.count_to_branded_wallpaper";
+
 }  // namespace
 
 namespace ntp_background_images {
@@ -72,6 +76,17 @@ void ViewCounterService::RegisterProfilePrefs(
       prefs::kNewTabPageShowBackgroundImage, true);
 }
 
+void ViewCounterService::RegisterProfilePrefsForMigration(
+    user_prefs::PrefRegistrySyncable* registry) {
+  // Added 09/2023
+  registry->RegisterIntegerPref(kObsoleteCountToBrandedWallpaperPref, 0);
+}
+
+void ViewCounterService::MigrateObsoleteProfilePrefs(PrefService* prefs) {
+  // Added 09/2023
+  prefs->ClearPref(kObsoleteCountToBrandedWallpaperPref);
+}
+
 ViewCounterService::ViewCounterService(
     NTPBackgroundImagesService* service,
     BraveNTPCustomBackgroundService* custom_service,
diff --git a/components/ntp_background_images/browser/view_counter_service.h b/components/ntp_background_images/browser/view_counter_service.h
index 52f8c3bddba6..cde48a024c91 100644
--- a/components/ntp_background_images/browser/view_counter_service.h
+++ b/components/ntp_background_images/browser/view_counter_service.h
@@ -63,6 +63,9 @@ class ViewCounterService : public KeyedService,
 
   static void RegisterLocalStatePrefs(PrefRegistrySimple* registry);
   static void RegisterProfilePrefs(user_prefs::PrefRegistrySyncable* registry);
+  static void RegisterProfilePrefsForMigration(
+      user_prefs::PrefRegistrySyncable* registry);
+  static void MigrateObsoleteProfilePrefs(PrefService* prefs);
 
   // Lets the counter know that a New Tab Page view has occured.
   // This should always be called as it will evaluate whether the user has