From 010be2786ff25444d7c45cf4ca1e56cb6a9a7e94 Mon Sep 17 00:00:00 2001 From: Benjamin Kasman <50241872+bkasman95@users.noreply.github.com> Date: Thu, 21 Nov 2024 12:55:26 -0500 Subject: [PATCH 1/5] Create landing_pages_data_tracking --- .../landing_pages/landing_pages_data_tracking | 38 +++++++++++++++++++ 1 file changed, 38 insertions(+) create mode 100644 _docs/_user_guide/engagement_tools/landing_pages/landing_pages_data_tracking diff --git a/_docs/_user_guide/engagement_tools/landing_pages/landing_pages_data_tracking b/_docs/_user_guide/engagement_tools/landing_pages/landing_pages_data_tracking new file mode 100644 index 00000000000..829ef66e6a5 --- /dev/null +++ b/_docs/_user_guide/engagement_tools/landing_pages/landing_pages_data_tracking @@ -0,0 +1,38 @@ +--- +nav_title: Landing Pages Data Tracking +article_title: Landing Pages Data Tracking +description: "This article covers how and which data is tracked on landing pages." +page_order: 0 +alias: /landing_pages/landing_pages_data_tracking/ +--- + +# Landing Pages Data Tracking + +## Overview: + +Braze Landing Pages utilize a version of the Braze Web SDK to track user data only when a landing page form is submitted. Other information - not tied to a specific user - is collected without using the Web SDK, including pageviews and button click aggregate counts. + +### Tracking Mechanisms: + +Web SDK: +The Braze Web SDK is initialized only when a user submits a form on the landing page. This means that prior to form submission, no personal data is collected and the SDK does not actively track users. Once initialized, the SDK does not store any data in the browser (cookies, local storage, or otherwise). + +- When a form is submitted, the SDK will collect the following datapoints: +- Form submission event (name of event and time of submission) +- Data specified by your team in the form (e.g - Name, Email, phone number) +- Session start time +- Device ID (unique ID generated - but not stored - for the device) +- Country determined by IP Address + +### Anonymized Data: +Before a user submits a form, the data tracked on a landing page consists solely of anonymized, non-identifiable information. This includes standard website tracking metrics like the number of page views (impressions) and clicks that a landing page receives. +Since this data is not linked to identifiable users, it cannot be used for retargeting or tracking of individual user behavior. + +## Impact on User Tracking and Cookie Consent: + +Landing pages were built with an intent to adhere to privacy regulations, but we still recommend reviewing the above information with your legal team to determine if there are any consent collection mechanisms required for your company and use cases. +By relying on local storage and anonymized data collection, Braze Landing Pages can operate without requiring explicit cookie consent from users prior to form submission as of now. + +{% alert note %} +Checkbox form components will be added to landing pages soon, thus allowing more flexibility when there is a requirement for opt-in consent when there are more strict requirements in place regarding overall SDK usage. +{% endalert %} From 99cf94dbd22f4b31ab38f34defcb6029fc52fc43 Mon Sep 17 00:00:00 2001 From: Benjamin Kasman <50241872+bkasman95@users.noreply.github.com> Date: Thu, 21 Nov 2024 13:01:56 -0500 Subject: [PATCH 2/5] Update landing_pages_data_tracking --- .../landing_pages/landing_pages_data_tracking | 8 ++++---- 1 file changed, 4 insertions(+), 4 deletions(-) diff --git a/_docs/_user_guide/engagement_tools/landing_pages/landing_pages_data_tracking b/_docs/_user_guide/engagement_tools/landing_pages/landing_pages_data_tracking index 829ef66e6a5..4b3d12542eb 100644 --- a/_docs/_user_guide/engagement_tools/landing_pages/landing_pages_data_tracking +++ b/_docs/_user_guide/engagement_tools/landing_pages/landing_pages_data_tracking @@ -1,12 +1,12 @@ --- -nav_title: Landing Pages Data Tracking -article_title: Landing Pages Data Tracking +nav_title: Data Tracking +article_title: Data Tracking description: "This article covers how and which data is tracked on landing pages." page_order: 0 -alias: /landing_pages/landing_pages_data_tracking/ +alias: /landing_pages/data_tracking/ --- -# Landing Pages Data Tracking +# Data Tracking ## Overview: From 005a08026e9f20a8f0b9fafa36489480057bd6a3 Mon Sep 17 00:00:00 2001 From: Benjamin Kasman <50241872+bkasman95@users.noreply.github.com> Date: Thu, 21 Nov 2024 13:04:31 -0500 Subject: [PATCH 3/5] Update landing_pages_data_tracking --- .../landing_pages/landing_pages_data_tracking | 5 +++-- 1 file changed, 3 insertions(+), 2 deletions(-) diff --git a/_docs/_user_guide/engagement_tools/landing_pages/landing_pages_data_tracking b/_docs/_user_guide/engagement_tools/landing_pages/landing_pages_data_tracking index 4b3d12542eb..fa53cfc1713 100644 --- a/_docs/_user_guide/engagement_tools/landing_pages/landing_pages_data_tracking +++ b/_docs/_user_guide/engagement_tools/landing_pages/landing_pages_data_tracking @@ -14,7 +14,7 @@ Braze Landing Pages utilize a version of the Braze Web SDK to track user data on ### Tracking Mechanisms: -Web SDK: +#### Web SDK: The Braze Web SDK is initialized only when a user submits a form on the landing page. This means that prior to form submission, no personal data is collected and the SDK does not actively track users. Once initialized, the SDK does not store any data in the browser (cookies, local storage, or otherwise). - When a form is submitted, the SDK will collect the following datapoints: @@ -24,13 +24,14 @@ The Braze Web SDK is initialized only when a user submits a form on the landing - Device ID (unique ID generated - but not stored - for the device) - Country determined by IP Address -### Anonymized Data: +#### Anonymized Data: Before a user submits a form, the data tracked on a landing page consists solely of anonymized, non-identifiable information. This includes standard website tracking metrics like the number of page views (impressions) and clicks that a landing page receives. Since this data is not linked to identifiable users, it cannot be used for retargeting or tracking of individual user behavior. ## Impact on User Tracking and Cookie Consent: Landing pages were built with an intent to adhere to privacy regulations, but we still recommend reviewing the above information with your legal team to determine if there are any consent collection mechanisms required for your company and use cases. + By relying on local storage and anonymized data collection, Braze Landing Pages can operate without requiring explicit cookie consent from users prior to form submission as of now. {% alert note %} From ed8852d08306cca908f8151695fc1e80fd73a42c Mon Sep 17 00:00:00 2001 From: Rachel Feinberg Date: Thu, 21 Nov 2024 11:11:54 -0800 Subject: [PATCH 4/5] Add data tracking article --- .../engagement_tools/landing_pages.md | 3 ++ .../landing_pages/data_tracking.md | 37 ++++++++++++++++++ .../landing_pages/landing_pages_data_tracking | 39 ------------------- 3 files changed, 40 insertions(+), 39 deletions(-) create mode 100644 _docs/_user_guide/engagement_tools/landing_pages/data_tracking.md delete mode 100644 _docs/_user_guide/engagement_tools/landing_pages/landing_pages_data_tracking diff --git a/_docs/_user_guide/engagement_tools/landing_pages.md b/_docs/_user_guide/engagement_tools/landing_pages.md index 3f25cc73934..67bdbabcda5 100644 --- a/_docs/_user_guide/engagement_tools/landing_pages.md +++ b/_docs/_user_guide/engagement_tools/landing_pages.md @@ -17,6 +17,9 @@ guide_featured_list: - name: Connecting a Subdomain link: /docs/user_guide/engagement_tools/landing_pages/connect_subdomain/ image: /assets/img/braze_icons/refresh-cw-02.svg + - name: Data Tracking + link: /docs/user_guide/engagement_tools/landing_pages/data_tracking/ + image: /assets/img/braze_icons/data.svg --- {% alert important %} diff --git a/_docs/_user_guide/engagement_tools/landing_pages/data_tracking.md b/_docs/_user_guide/engagement_tools/landing_pages/data_tracking.md new file mode 100644 index 00000000000..badbe1948f8 --- /dev/null +++ b/_docs/_user_guide/engagement_tools/landing_pages/data_tracking.md @@ -0,0 +1,37 @@ +--- +nav_title: Data Tracking +article_title: Data Tracking +description: "This article covers the data that is tracked on landing pages, and how landing page data collection affects user tracking and cookie consent." +page_order: 3 +alias: /landing_pages/data_tracking/ +--- + +# Data tracking + +> Braze landing pages use a version of the Braze web SDK to track user data only when a landing page form is submitted. Information that isn't associated with a specific user, including page views and button click aggregate counts, is collected without the web SDK.

This page covers the data that is tracked on landing pages, and how landing page data collection affects user tracking and cookie consent. + +## Tracking methods + +### Web SDK + +The Braze web SDK is initialized only when a user submits a form on the landing page. Prior to form submission, no personal data is collected and the SDK doesn't actively track users. After initialization is completed, the SDK doesn't store any data in the browser (such as cookies, local storage, or others). + +When a form is submitted, the SDK will collect the following data: + +- Form submission event (name of event and time of submission) +- Data specified by your team in the form (such as name, email, and phone number) +- Session start time +- Device ID (a unique ID that is generated, but not stored, for the device) +- Country determined by IP address + +### Anonymized data + +Before a user submits a form, the data tracked on a landing page consists only of anonymized, non-identifiable information. This includes standard website tracking metrics like the number of page views (impressions) and clicks that a landing page receives. + +Because this data isn't linked to identifiable users, it can't be used to retarget or track individual user behavior. + +## Impact on user tracking and cookie consent + +Landing pages were built to adhere to privacy regulations, but we still recommend reviewing the above information with your legal team to determine if there are any consent collection mechanisms required for your company and use cases. + +Braze landing pages rely on local storage and anonymized data collection, so they can operate without requiring explicit cookie consent from users prior to form submission. \ No newline at end of file diff --git a/_docs/_user_guide/engagement_tools/landing_pages/landing_pages_data_tracking b/_docs/_user_guide/engagement_tools/landing_pages/landing_pages_data_tracking deleted file mode 100644 index fa53cfc1713..00000000000 --- a/_docs/_user_guide/engagement_tools/landing_pages/landing_pages_data_tracking +++ /dev/null @@ -1,39 +0,0 @@ ---- -nav_title: Data Tracking -article_title: Data Tracking -description: "This article covers how and which data is tracked on landing pages." -page_order: 0 -alias: /landing_pages/data_tracking/ ---- - -# Data Tracking - -## Overview: - -Braze Landing Pages utilize a version of the Braze Web SDK to track user data only when a landing page form is submitted. Other information - not tied to a specific user - is collected without using the Web SDK, including pageviews and button click aggregate counts. - -### Tracking Mechanisms: - -#### Web SDK: -The Braze Web SDK is initialized only when a user submits a form on the landing page. This means that prior to form submission, no personal data is collected and the SDK does not actively track users. Once initialized, the SDK does not store any data in the browser (cookies, local storage, or otherwise). - -- When a form is submitted, the SDK will collect the following datapoints: -- Form submission event (name of event and time of submission) -- Data specified by your team in the form (e.g - Name, Email, phone number) -- Session start time -- Device ID (unique ID generated - but not stored - for the device) -- Country determined by IP Address - -#### Anonymized Data: -Before a user submits a form, the data tracked on a landing page consists solely of anonymized, non-identifiable information. This includes standard website tracking metrics like the number of page views (impressions) and clicks that a landing page receives. -Since this data is not linked to identifiable users, it cannot be used for retargeting or tracking of individual user behavior. - -## Impact on User Tracking and Cookie Consent: - -Landing pages were built with an intent to adhere to privacy regulations, but we still recommend reviewing the above information with your legal team to determine if there are any consent collection mechanisms required for your company and use cases. - -By relying on local storage and anonymized data collection, Braze Landing Pages can operate without requiring explicit cookie consent from users prior to form submission as of now. - -{% alert note %} -Checkbox form components will be added to landing pages soon, thus allowing more flexibility when there is a requirement for opt-in consent when there are more strict requirements in place regarding overall SDK usage. -{% endalert %} From de1d7f702b62cf94f0b29cf392998613fdf55d3d Mon Sep 17 00:00:00 2001 From: internetisaiah <95643215+internetisaiah@users.noreply.github.com> Date: Thu, 21 Nov 2024 11:28:40 -0800 Subject: [PATCH 5/5] triger build