diff --git a/_docs/_partners/message_personalization/dynamic_content/movable_ink.md b/_docs/_partners/message_personalization/dynamic_content/movable_ink.md
index d6eedcfd8ed..2dbbd91f1b7 100644
--- a/_docs/_partners/message_personalization/dynamic_content/movable_ink.md
+++ b/_docs/_partners/message_personalization/dynamic_content/movable_ink.md
@@ -19,16 +19,17 @@ Expand our creative capabilities by leveraging Movable Ink's Intelligent Creativ
| Requirement | Description |
|---|---|
| Movable Ink account | A Movable Ink account is required to take advantage of this partnership. |
-| Data source | You will need to connect a data source to Movable Ink. This can be done through CSV, website import, or API. Make sure that you pass data with a unifying identifier between Braze and Movable Ink (for example, `external_id`).
+| Data source | You'll need to connect a data source to Movable Ink. This can be done through CSV, website import, or API. Make sure that you pass data with a unifying identifier between Braze and Movable Ink (for example, `external_id`).
{: .reset-td-br-1 .reset-td-br-2}
## Use cases
+
- Personalized monthly or end-of-year recaps.
- Dynamically personalize images for email, push, or rich notifications based on last known behavior.
For Example:
- Using a rich push message to dynamically create a schedule of events by pulling data from API.
- - Using the Countdown Timer feature to notify users when a big sale is approaching (for example, Black Friday, Valentine's Day, Holiday Deals, etc.)
- - Use the Scratch Off feature as a fun and interactive way to disburse Promo Codes.
+ - Using the countdown timer to notify users when a big sale is approaching (for example, Black Friday, Valentine's Day, or holiday deals)
+ - Use the Scratch Off feature as a fun and interactive way to disburse promotion codes.
## Supported Movable Ink capabilities
diff --git a/_docs/_partners/message_personalization/dynamic_content/movable_ink/dynamic_sms_link.md b/_docs/_partners/message_personalization/dynamic_content/movable_ink/dynamic_sms_link.md
index f6967d36386..b9c4d369d49 100644
--- a/_docs/_partners/message_personalization/dynamic_content/movable_ink/dynamic_sms_link.md
+++ b/_docs/_partners/message_personalization/dynamic_content/movable_ink/dynamic_sms_link.md
@@ -18,7 +18,7 @@ search_tag: Partner
| Data source | You need to connect a data source to Movable Ink. This can be done through CSV, website import, or API. |
| MMS sending capabilities | Confirm that you're set up for MMS through Braze.
| [Link shortening]({{site.baseurl}}/user_guide/message_building_by_channel/sms/campaign/link_shortening/) | Confirm that link shortening is turned on. |
-| Contact Card | Your brand (the sender) must be saved as a contact on the user's phone for link preview to work with iOS. This can be done with a contact card or another method. |
+| Contact card | Your brand (the sender) must be saved as a contact on the user's phone for link preview to work with iOS. This can be done with a contact card or another method. |
{: .reset-td-br-1 .reset-td-br-2}
## Integration
@@ -31,9 +31,9 @@ Follow the respective steps below to send dynamic SMS links for iOS and Android
To allow link preview images for iOS, users must add your brand (the sender) as a contact.
{% endalert %}
-#### Step 1: Create a Contact Card campaign
+#### Step 1: Create a contact card campaign
-After users save your brand as a contact, either through a Braze [content card]({{site.baseurl}}/user_guide/message_building_by_channel/sms/mms/contact_card/) or another method, they will be able to view **Tap to Load Preview** prompts and Movable Ink links.
+After users save your brand as a contact, either through a [contact card]({{site.baseurl}}/user_guide/message_building_by_channel/sms/mms/contact_card/) or another method, they will be able to view **Tap to Load Preview** prompts and Movable Ink links.
![1]{: style="max-width:30%;"}
@@ -59,13 +59,15 @@ After users load the link preview, a personalized image will render with the abi
![4]{: style="max-width:30%;"}
-### Android (Google & Samsung devices)
+### Android (Google and Samsung devices)
Android users aren't required to save your brand as a contact in order to receive dynamic SMS link previews. However, it is still recommended so that the device can automatically load the link previews.
![5]{: style="max-width:30%;"}
-Users who haven't saved your brand as a contact and have turned on automatic previews will have to select **Tap to load preview** to load the preiew image.
![6]{: style="max-width:30%;"}
+Users who haven't saved your brand as a contact and have turned on automatic previews will have to select **Tap to load preview** to load the preview image.
+
+![6]{: style="max-width:30%;"}
## Considerations
diff --git a/_docs/_user_guide/message_building_by_channel/sms/campaign/create.md b/_docs/_user_guide/message_building_by_channel/sms/campaign/create.md
index db236b67f4a..2ab4f6f201a 100644
--- a/_docs/_user_guide/message_building_by_channel/sms/campaign/create.md
+++ b/_docs/_user_guide/message_building_by_channel/sms/campaign/create.md
@@ -76,9 +76,9 @@ Need help creating awesome copy? Try using the [AI copywriting assistant]({{site
{: style="max-width:60%"}
-### Contact Cards
+### Contact cards
-If desired, you can add a Contact Card to your SMS message to make it easy for your customers to add your business and contact information to their contacts. You can assign common properties to these cards, such as your company's name, phone number, address, email, and a small photo. Check out [Contact Cards]({{site.baseurl}}/user_guide/message_building_by_channel/sms/mms/contact_card/) to learn more.
+If desired, you can add a contact card to your SMS message to make it easy for your customers to add your business and contact information to their contacts. You can assign common properties to these cards, such as your company's name, phone number, address, email, and a small photo. Check out [Contact cards]({{site.baseurl}}/user_guide/message_building_by_channel/sms/mms/contact_card/) to learn more.
## Step 3: Preview and test your message
diff --git a/_docs/_user_guide/message_building_by_channel/sms/mms/contact_card.md b/_docs/_user_guide/message_building_by_channel/sms/mms/contact_card.md
index 4f8b36ae440..b7f5357c66f 100644
--- a/_docs/_user_guide/message_building_by_channel/sms/mms/contact_card.md
+++ b/_docs/_user_guide/message_building_by_channel/sms/mms/contact_card.md
@@ -2,26 +2,26 @@
nav_title: Contact Cards
article_title: Contact Cards
page_order: 3
-description: "This reference article covers how to create a Contact Card to include in your MMS and SMS messages."
+description: "This reference article covers how to create a contact card to include in your MMS and SMS messages."
page_type: reference
channel:
- MMS
---
-# Contact Cards
+# Contact cards
-> Contact Cards (sometimes known as vCard or Virtual Contact Files (VCF)) are a standardized file format for sending business and contact information that can be easily imported into address books or contact books.
+> Contact cards (sometimes known as vCard or Virtual Contact Files (VCF)) are a standardized file format for sending business and contact information that can be easily imported into address books or contact books.
-Contact Cards can be created [programmatically](https://www.twilio.com/blog/send-vcard-twilio-sms) and uploaded to the Braze [media library]({{site.baseurl}}/user_guide/engagement_tools/templates_and_media/media_library/#media-library) or created through our built-in Contact Card Generator. These cards can be assigned common properties such as your company's name, phone number, address, email, and a small photo. To start making Contact Cards, first make sure you're set up to use MMS in Braze.
+Contact cards can be created [programmatically](https://www.twilio.com/blog/send-vcard-twilio-sms) and uploaded to the Braze [media library]({{site.baseurl}}/user_guide/engagement_tools/templates_and_media/media_library/#media-library) or created through our built-in contact card generator. These cards can be assigned common properties such as your company's name, phone number, address, email, and a small photo. To start making contact cards, first make sure you're set up to use MMS in Braze.
-## Contact Card generator
+## Contact card generator