diff --git a/readme.scroll b/readme.scroll
index df29f2c..1e4939d 100644
--- a/readme.scroll
+++ b/readme.scroll
@@ -1,6 +1,6 @@
 buildConcepts wws.csv wws.json wws.tsv
 buildMeasures wwsMeasures.tsv
-title The World Wide Scroll - a non-toxic successor to the web that works offline
+title The World Wide Scroll - a non-toxic, intelligent, trustworthy successor to the web that works offline
 
 header.scroll
 printTitle
@@ -19,26 +19,25 @@ The WWS is like the World Wide Web, except:
 - *Non-toxic.* No ads, no paywalls, no trackers, no cookies, no copyright. The WWS and all content on it is public domain.
 - *Intelligent.* Built not on HTML, but from the ground up in a simple, expandable language, designed for both humans and AIs.
  https://scroll.pub simple, expandable language
-- *Trustworthy.* Source code and change history behind every page.
-- *Human first.* Instead of anonymous domains the WWS has folders owned by verified humans.
+- *Trustworthy.* Source code and change history behind every page. Human verified editors.
 
 clientInstall.scroll
 
-# Buy a Scroll Name
+# Reserve your root name today!
 The World Wide Scroll beta is live!
 
-You can now buy a Scroll Name in the World Wide Scroll!
+You can now reserve a root name on The Scroll!
 
-When you buy a Scroll Name, you can create a "folder" in the World Wide Scroll.
+When you buy a root name, you get to name and edit a root "folder" in the World Wide Scroll.
 
-A folder is just a few lines of metadata about your Scroll Name stored in the root.scroll file.
+A root folder is just a few lines of data about your folder and where the files reside, that is written to the root.scroll file.
  link root.scroll root.scroll
 
-Revenue from Scroll Name sales go toward the development of the Scroll language ecosystem. A portion is also distributed to the "WWS Reps" who help onboard and maintain the community.
+Revenue from root name sales go toward the development of The Scroll ecosystem including funds to "WWS Reps" who help onboard and maintain the community.
 
 stripeButton.scroll
 
-After you buy your name, check out the Getting Started Guide.
+After you buy your root name, check out the Getting Started Guide.
  link gettingStarted.html Getting Started Guide
 
 finePrint.scroll
@@ -48,9 +47,9 @@ root.scroll
 stripeButton.scroll
 
 # Values
-Art. Calmness. Courage. Freedom. Fun. Intelligence. Laughter. Love. Science. Truth.
+Craftsmanship, truth, courage, laughter, intelligence, science and love.
 
-These are the words that guide The World Wide Scroll (WWS).
+These are the words that guide The Scroll.
 
 ****
 
diff --git a/stripeButton.scroll b/stripeButton.scroll
index b905287..cf18de4 100644
--- a/stripeButton.scroll
+++ b/stripeButton.scroll
@@ -2,6 +2,6 @@ importOnly
 
 br 2
 center
-button Buy a Scroll Name
+button Buy a root name
  https://buy.stripe.com/cN2dUC82JaiNbaEfZn
 br 2