diff --git a/pkg/ccl/oidcccl/authentication_oidc.go b/pkg/ccl/oidcccl/authentication_oidc.go
index 276f83f3f0b2..b4e00e161508 100644
--- a/pkg/ccl/oidcccl/authentication_oidc.go
+++ b/pkg/ccl/oidcccl/authentication_oidc.go
@@ -137,10 +137,9 @@ type oidcAuthenticationConf struct {
 	autoLogin       bool
 }
 
-// GetUIConf is used to extract certain parts of the OIDC
-// configuration at run-time for embedding into the
-// Admin UI HTML in order to manage the login experience
-// the UI provides.
+// GetOIDCConf is used to extract certain parts of the OIDC
+// configuration at run-time for embedding into the DB Console in order
+// to manage the login experience the UI provides.
 func (s *oidcAuthenticationServer) GetOIDCConf() ui.OIDCUIConf {
 	return ui.OIDCUIConf{
 		ButtonText: s.conf.buttonText,
diff --git a/pkg/cmd/dev/build.go b/pkg/cmd/dev/build.go
index be2fa7d6382e..490905f61e79 100644
--- a/pkg/cmd/dev/build.go
+++ b/pkg/cmd/dev/build.go
@@ -89,6 +89,7 @@ var buildTargetMapping = map[string]string{
 	"label-merged-pr":  "//pkg/cmd/label-merged-pr:label-merged-pr",
 	"geos":             geosTarget,
 	"libgeos":          geosTarget,
+	"obsservice":       "//pkg/obsservice/cmd/obsservice",
 	"optgen":           "//pkg/sql/opt/optgen/cmd/optgen:optgen",
 	"optfmt":           "//pkg/sql/opt/optgen/cmd/optfmt:optfmt",
 	"oss":              "//pkg/cmd/cockroach-oss:cockroach-oss",
@@ -412,7 +413,9 @@ func (d *dev) getBasicBuildArgs(
 
 	// Add --config=with_ui iff we're building a target that needs it.
 	for _, target := range buildTargets {
-		if target.fullName == buildTargetMapping["cockroach"] || target.fullName == buildTargetMapping["cockroach-oss"] {
+		if target.fullName == buildTargetMapping["cockroach"] ||
+			target.fullName == buildTargetMapping["cockroach-oss"] ||
+			target.fullName == buildTargetMapping["obsservice"] {
 			args = append(args, "--config=with_ui")
 			break
 		}
diff --git a/pkg/obsservice/cmd/obsservice/BUILD.bazel b/pkg/obsservice/cmd/obsservice/BUILD.bazel
index 568b9e733198..2a94e51aa5f7 100644
--- a/pkg/obsservice/cmd/obsservice/BUILD.bazel
+++ b/pkg/obsservice/cmd/obsservice/BUILD.bazel
@@ -9,6 +9,7 @@ go_library(
         "//pkg/cli/exit",
         "//pkg/obsservice/obslib/httpproxy",
         "//pkg/obsservice/obslib/migrations",
+        "//pkg/ui/distoss",
         "@com_github_spf13_cobra//:cobra",
     ],
 )
diff --git a/pkg/obsservice/cmd/obsservice/main.go b/pkg/obsservice/cmd/obsservice/main.go
index eab93130f991..da598f4d5b66 100644
--- a/pkg/obsservice/cmd/obsservice/main.go
+++ b/pkg/obsservice/cmd/obsservice/main.go
@@ -16,6 +16,7 @@ import (
 	"github.com/cockroachdb/cockroach/pkg/cli/exit"
 	"github.com/cockroachdb/cockroach/pkg/obsservice/obslib/httpproxy"
 	"github.com/cockroachdb/cockroach/pkg/obsservice/obslib/migrations"
+	_ "github.com/cockroachdb/cockroach/pkg/ui/distoss" // web UI init hooks
 	"github.com/spf13/cobra"
 )
 
diff --git a/pkg/obsservice/obslib/BUILD.bazel b/pkg/obsservice/obslib/BUILD.bazel
deleted file mode 100644
index e69de29bb2d1..000000000000
diff --git a/pkg/obsservice/obslib/httpproxy/BUILD.bazel b/pkg/obsservice/obslib/httpproxy/BUILD.bazel
index 897933ce8716..d27dc7f9346f 100644
--- a/pkg/obsservice/obslib/httpproxy/BUILD.bazel
+++ b/pkg/obsservice/obslib/httpproxy/BUILD.bazel
@@ -7,6 +7,7 @@ go_library(
     visibility = ["//visibility:public"],
     deps = [
         "//pkg/cli/exit",
+        "//pkg/ui",
         "//pkg/util/log",
         "//pkg/util/syncutil",
         "@com_github_cockroachdb_cmux//:cmux",
diff --git a/pkg/obsservice/obslib/httpproxy/reverseproxy.go b/pkg/obsservice/obslib/httpproxy/reverseproxy.go
index d1de62367312..3c5a844421b8 100644
--- a/pkg/obsservice/obslib/httpproxy/reverseproxy.go
+++ b/pkg/obsservice/obslib/httpproxy/reverseproxy.go
@@ -25,6 +25,7 @@ import (
 
 	"github.com/cockroachdb/cmux"
 	"github.com/cockroachdb/cockroach/pkg/cli/exit"
+	"github.com/cockroachdb/cockroach/pkg/ui"
 	"github.com/cockroachdb/cockroach/pkg/util/log"
 	"github.com/cockroachdb/cockroach/pkg/util/syncutil"
 	"github.com/cockroachdb/errors"
@@ -95,6 +96,27 @@ to trust the certificate presented by CockroachDB.`)
 	}
 }
 
+// We define our own copy of this struct that also exists in
+// pkg/server/authentication.go because we don't want to import that
+// package. This struct is used to define a null OIDC configuration for
+// the UI Config. DB Console uses information present here to show
+// different login UI when OIDC is present.
+type noOIDCConfigured struct{}
+
+var _ ui.OIDCUI = &noOIDCConfigured{}
+
+// GetOIDCConf implements the `ui.OIDCUI` interface with a configuration
+// that disables OIDC login options for the UI server.
+func (c *noOIDCConfigured) GetOIDCConf() ui.OIDCUIConf {
+	return ui.OIDCUIConf{
+		Enabled: false,
+	}
+}
+
+// CRDBProxyPaths is the list of path prefixes that are proxied to the
+// underlying CRDB cluster.
+var CRDBProxyPaths = []string{"/_admin/", "/_status/", "/ts/", "/api/v2/"}
+
 // RunAsync runs an HTTP proxy server in a goroutine. The returned channel is
 // closed when the server terminates.
 //
@@ -122,7 +144,21 @@ func (p *ReverseHTTPProxy) RunAsync(ctx context.Context) <-chan struct{} {
 		// Create the HTTP mux. Requests will generally be forwarded to p.proxy,
 		// except the /debug/pprof ones which will be served locally.
 		mux := http.NewServeMux()
-		mux.Handle("/", p.proxy)
+		// TODO(davidh): Ideally, the UI handler should probably be
+		// configured in `obsservice` and not hardcoded into `obslib`. This
+		// gives lib users a chance to do whatever they want with the UI.
+		mux.Handle("/", ui.Handler(ui.Config{
+			ExperimentalUseLogin: false,
+			LoginEnabled:         false,
+			GetUser: func(ctx context.Context) *string {
+				u := "Observability Service"
+				return &u
+			},
+			OIDC: &noOIDCConfigured{},
+		}))
+		for _, path := range CRDBProxyPaths {
+			mux.Handle(path, p.proxy)
+		}
 		// This seems to be the minimal set of handlers that we need to register in
 		// order to get all the pprof functionality. The pprof.Index handler handles
 		// some types of profiles itself.
diff --git a/pkg/server/authentication.go b/pkg/server/authentication.go
index 250b518010fd..b4bc6914b5ad 100644
--- a/pkg/server/authentication.go
+++ b/pkg/server/authentication.go
@@ -62,6 +62,8 @@ const (
 
 type noOIDCConfigured struct{}
 
+var _ ui.OIDCUI = &noOIDCConfigured{}
+
 func (c *noOIDCConfigured) GetOIDCConf() ui.OIDCUIConf {
 	return ui.OIDCUIConf{
 		Enabled: false,
diff --git a/pkg/ui/ui.go b/pkg/ui/ui.go
index 4feaf3b8e572..1e567446597d 100644
--- a/pkg/ui/ui.go
+++ b/pkg/ui/ui.go
@@ -138,11 +138,13 @@ func Handler(cfg Config) http.Handler {
 			LoggedInUser:         cfg.GetUser(r.Context()),
 			Tag:                  buildInfo.Tag,
 			Version:              build.BinaryVersionPrefix(),
-			NodeID:               cfg.NodeID.String(),
 			OIDCAutoLogin:        oidcConf.AutoLogin,
 			OIDCLoginEnabled:     oidcConf.Enabled,
 			OIDCButtonText:       oidcConf.ButtonText,
 		}
+		if cfg.NodeID != nil {
+			args.NodeID = cfg.NodeID.String()
+		}
 		if uiConfigPath.MatchString(r.URL.Path) {
 			argBytes, err := json.Marshal(args)
 			if err != nil {