diff --git a/pkg/workload/cli/run.go b/pkg/workload/cli/run.go
index 2f76776ae22b..f741cb5dc1c7 100644
--- a/pkg/workload/cli/run.go
+++ b/pkg/workload/cli/run.go
@@ -425,7 +425,7 @@ func runRun(gen workload.Generator, urls []string, dbName string) error {
 	var ops workload.QueryLoad
 	prepareStart := timeutil.Now()
 	log.Infof(ctx, "creating load generator...")
-	const prepareTimeout = 60 * time.Minute
+	const prepareTimeout = 90 * time.Minute
 	prepareCtx, cancel := context.WithTimeout(ctx, prepareTimeout)
 	defer cancel()
 	if prepareErr := func(ctx context.Context) error {