diff --git a/.changeset/thin-cows-develop.md b/.changeset/thin-cows-develop.md
new file mode 100644
index 0000000000..1388c83461
--- /dev/null
+++ b/.changeset/thin-cows-develop.md
@@ -0,0 +1,5 @@
+---
+'@commercetools-frontend/application-shell': minor
+---
+
+Enforce that the Custom Application route is protected by the application "View" permission.
diff --git a/packages/application-shell/src/components/application-entry-point/application-entry-point.tsx b/packages/application-shell/src/components/application-entry-point/application-entry-point.tsx
index 28aa28bf57..d76f3eadd8 100644
--- a/packages/application-shell/src/components/application-entry-point/application-entry-point.tsx
+++ b/packages/application-shell/src/components/application-entry-point/application-entry-point.tsx
@@ -3,14 +3,51 @@ import type { TProviderProps } from '@commercetools-frontend/application-shell-c
 import { Children, ReactNode } from 'react';
 import { Redirect, Route, Switch } from 'react-router-dom';
 import invariant from 'tiny-invariant';
+import { useIsAuthorized } from '@commercetools-frontend/permissions';
+import { PageUnauthorized } from '@commercetools-frontend/application-components';
+import { entryPointUriPathToPermissionKeys } from '../../utils/formatters';
 import RouteCatchAll from '../route-catch-all';
 
 type Props<AdditionalEnvironmentProperties extends {}> = {
   environment: TProviderProps<AdditionalEnvironmentProperties>['environment'];
+  disableRoutePermissionCheck?: boolean;
   render?: () => JSX.Element;
   children?: ReactNode;
 };
 
+const ApplicationRouteWithPermissionCheck = <
+  AdditionalEnvironmentProperties extends {}
+>(
+  props: Props<AdditionalEnvironmentProperties>
+) => {
+  const permissionKeys = entryPointUriPathToPermissionKeys(
+    props.environment.entryPointUriPath
+  );
+  // Require View permission to render the application.
+  const canView = useIsAuthorized({
+    demandedPermissions: [permissionKeys.View],
+  });
+
+  if (canView) {
+    return <>{Children.only<ReactNode>(props.children)}</>;
+  }
+  return <PageUnauthorized />;
+};
+
+const ApplicationRoute = <AdditionalEnvironmentProperties extends {}>(
+  props: Props<AdditionalEnvironmentProperties>
+) => {
+  if (props.disableRoutePermissionCheck) {
+    return <>{Children.only<ReactNode>(props.children)}</>;
+  }
+
+  return (
+    <ApplicationRouteWithPermissionCheck<AdditionalEnvironmentProperties>
+      {...props}
+    />
+  );
+};
+
 const ApplicationEntryPoint = <AdditionalEnvironmentProperties extends {}>(
   props: Props<AdditionalEnvironmentProperties>
 ) => {
@@ -33,7 +70,7 @@ const ApplicationEntryPoint = <AdditionalEnvironmentProperties extends {}>(
           )
         }
         <Route path={`/:projectKey/${entryPointUriPath}`}>
-          {Children.only<ReactNode>(props.children)}
+          <ApplicationRoute<AdditionalEnvironmentProperties> {...props} />
         </Route>
         {/* Catch-all route */}
         <RouteCatchAll />
diff --git a/packages/application-shell/src/components/application-shell/application-shell.spec.js b/packages/application-shell/src/components/application-shell/application-shell.spec.js
index e29106f5ab..e592dc24ce 100644
--- a/packages/application-shell/src/components/application-shell/application-shell.spec.js
+++ b/packages/application-shell/src/components/application-shell/application-shell.spec.js
@@ -244,16 +244,65 @@ describe.each`
       renderApp(<TestComponent />, {
         renderNodeAsChildren,
         route,
+        disableRoutePermissionCheck: true,
       });
       await screen.findByText('Application name: my-app');
     });
 
+    if (renderNodeAsChildren) {
+      describe('when route permission check is enabled (default)', () => {
+        it('should render page if application has view permission', async () => {
+          mockServer.use(
+            ...getDefaultMockResolvers({
+              projects: [
+                ProjectMock.build({
+                  ...createTestAppliedPermissions({
+                    allAppliedPermissions: [
+                      {
+                        name: 'canViewAvengers',
+                        value: true,
+                      },
+                    ],
+                  }),
+                }),
+              ],
+            })
+          );
+          const TestComponent = () => {
+            const applicationName = useApplicationContext(
+              (context) => context.environment.applicationName
+            );
+            return <p>{`Application name: ${applicationName}`}</p>;
+          };
+          renderApp(<TestComponent />, {
+            renderNodeAsChildren,
+            route,
+          });
+          await screen.findByText('Application name: my-app');
+        });
+        it('should render unauthorized page if application does not have view permission', async () => {
+          const TestComponent = () => {
+            const applicationName = useApplicationContext(
+              (context) => context.environment.applicationName
+            );
+            return <p>{`Application name: ${applicationName}`}</p>;
+          };
+          renderApp(<TestComponent />, {
+            renderNodeAsChildren,
+            route,
+          });
+          await screen.findByText(/you are not authorized to view it/);
+        });
+      });
+    }
+
     describe('when user navigates to "/account" route', () => {
       if (renderNodeAsChildren) {
         it('should trigger a page reload (when served by proxy)', async () => {
           const { history } = renderApp(null, {
             renderNodeAsChildren,
             environment: { servedByProxy: true },
+            disableRoutePermissionCheck: true,
           });
           await screen.findByText('OK');
           history.push('/account');
@@ -265,6 +314,7 @@ describe.each`
         it('should render using the "render" prop', async () => {
           const { history } = renderApp(null, {
             renderNodeAsChildren,
+            disableRoutePermissionCheck: true,
           });
           await screen.findByText('OK');
           history.push('/account');
@@ -278,7 +328,9 @@ describe.each`
 
 describe('when route does not contain a project key (e.g. /account)', () => {
   it('should not render NavBar', async () => {
-    const { history, queryByLeftNavigation } = renderApp();
+    const { history, queryByLeftNavigation } = renderApp(null, {
+      disableRoutePermissionCheck: true,
+    });
     await screen.findByText('OK');
     history.push('/account');
     await waitFor(() => {
diff --git a/packages/application-shell/src/components/application-shell/application-shell.tsx b/packages/application-shell/src/components/application-shell/application-shell.tsx
index 5b012d4ded..f44ecab34b 100644
--- a/packages/application-shell/src/components/application-shell/application-shell.tsx
+++ b/packages/application-shell/src/components/application-shell/application-shell.tsx
@@ -77,6 +77,7 @@ type Props<AdditionalEnvironmentProperties extends {}> = {
     event: SyntheticEvent<HTMLAnchorElement>,
     track: TrackFn
   ) => void;
+  disableRoutePermissionCheck?: boolean;
   render?: () => JSX.Element;
   children?: ReactNode;
 };
@@ -460,6 +461,9 @@ export const RestrictedApplication = <
                                       match={routerProps.match}
                                       location={routerProps.location}
                                       environment={applicationEnvironment}
+                                      disableRoutePermissionCheck={
+                                        props.disableRoutePermissionCheck
+                                      }
                                       // This effectively renders the
                                       // children, which is the application
                                       // specific part
@@ -530,6 +534,9 @@ const ApplicationShell = <AdditionalEnvironmentProperties extends {}>(
                     render={props.render}
                     applicationMessages={props.applicationMessages}
                     onMenuItemClick={props.onMenuItemClick}
+                    disableRoutePermissionCheck={
+                      props.disableRoutePermissionCheck
+                    }
                   >
                     {props.children}
                   </RestrictedApplication>
diff --git a/packages/application-shell/src/components/project-container/project-container.tsx b/packages/application-shell/src/components/project-container/project-container.tsx
index 62a26e9309..dee370487d 100644
--- a/packages/application-shell/src/components/project-container/project-container.tsx
+++ b/packages/application-shell/src/components/project-container/project-container.tsx
@@ -33,6 +33,7 @@ type Props<AdditionalEnvironmentProperties extends {}> = Pick<
 > & {
   user: TFetchLoggedInUserQuery['user'];
   environment: TProviderProps<AdditionalEnvironmentProperties>['environment'];
+  disableRoutePermissionCheck?: boolean;
   render?: () => JSX.Element;
   children?: ReactNode;
 };
@@ -176,6 +177,9 @@ const ProjectContainer = <AdditionalEnvironmentProperties extends {}>(
                        */}
                       <ApplicationEntryPoint<AdditionalEnvironmentProperties>
                         environment={props.environment}
+                        disableRoutePermissionCheck={
+                          props.disableRoutePermissionCheck
+                        }
                         render={props.render}
                       >
                         {props.children}
diff --git a/packages/application-shell/src/test-utils/test-utils.tsx b/packages/application-shell/src/test-utils/test-utils.tsx
index 916fc62df8..af6c2e756d 100644
--- a/packages/application-shell/src/test-utils/test-utils.tsx
+++ b/packages/application-shell/src/test-utils/test-utils.tsx
@@ -266,6 +266,7 @@ export type TRenderAppOptions<AdditionalEnvironmentProperties = {}> = {
   apolloClient?: ApolloClient<NormalizedCacheObject>;
   enableApolloMocks: boolean;
   route: string;
+  disableRoutePermissionCheck: boolean;
   disableAutomaticEntryPointRoutes: boolean;
   history: ReturnType<typeof createEnhancedHistory>;
   flags: TFlags;
@@ -286,6 +287,9 @@ type TApplicationProvidersProps = {
 };
 
 function createApplicationProviders<AdditionalEnvironmentProperties = {}>({
+  // application
+  disableAutomaticEntryPointRoutes = false,
+  disableRoutePermissionCheck = false,
   // react-intl
   locale = 'en',
   // Apollo
@@ -294,7 +298,6 @@ function createApplicationProviders<AdditionalEnvironmentProperties = {}>({
   enableApolloMocks = false,
   // react-router
   route,
-  disableAutomaticEntryPointRoutes = false,
   history,
   // flopflip
   flags = {},
@@ -340,6 +343,7 @@ function createApplicationProviders<AdditionalEnvironmentProperties = {}>({
               <Suspense fallback={<LoadingFallback />}>
                 <ApplicationEntryPoint
                   environment={mergedEnvironment}
+                  disableRoutePermissionCheck={disableRoutePermissionCheck}
                   render={
                     disableAutomaticEntryPointRoutes
                       ? // eslint-disable-next-line testing-library/no-node-access