diff --git a/.ci_support/win-64.yaml b/.ci_support/win-64.yaml
new file mode 100644
index 0000000..ac34c63
--- /dev/null
+++ b/.ci_support/win-64.yaml
@@ -0,0 +1,6 @@
+target_platform:
+- win-64
+c_compiler:
+- gcc
+c_stdlib:
+- m2w64-sysroot
diff --git a/.ci_support/win-arm64.yaml b/.ci_support/win-arm64.yaml
new file mode 100644
index 0000000..769b536
--- /dev/null
+++ b/.ci_support/win-arm64.yaml
@@ -0,0 +1,6 @@
+target_platform:
+- win-arm64
+c_compiler:
+- vs
+c_stdlib:
+- vs
diff --git a/.github/workflows/test.yml b/.github/workflows/test.yml
index 4425b55..154829f 100644
--- a/.github/workflows/test.yml
+++ b/.github/workflows/test.yml
@@ -29,9 +29,8 @@ jobs:
         include:
           - os: windows-latest
             subdir: win-64
-        # TODO:
-        #   - os: windows-latest
-        #     subdir: win-arm64
+          - os: windows-latest
+            subdir: win-arm64
     env:
       PYTHONUNBUFFERED: "1"
     steps:
@@ -46,15 +45,11 @@ jobs:
         shell: bash -el {0}
         run: conda install -y "conda-build!=3.28.0,!=3.28.1" anaconda-client
 
-      - name: Fetch pinnings
-        shell: bash -el {0}
-        run: |
-          curl -LO https://raw.githubusercontent.com/conda-forge/conda-forge-pinning-feedstock/main/recipe/conda_build_config.yaml
       - name: Build recipe
         shell: bash -el {0}
         env:
           CONDA_BLD_PATH: ${{ runner.temp }}/bld
-        run: conda build recipe --override-channels -c conda-forge -m conda_build_config.yaml
+        run: conda build recipe --override-channels -c conda-forge -e .ci_support/${{ matrix.subdir }}.yaml
 
       - uses: actions/upload-artifact@v4
         if: github.event_name == 'pull_request'
diff --git a/recipe/build.sh b/recipe/build.sh
index 164c609..64eb34f 100644
--- a/recipe/build.sh
+++ b/recipe/build.sh
@@ -6,32 +6,64 @@ set -euxo pipefail
 
 _ARCH=${target_platform#*-} # keep chunk after dash (e.g. '64' in 'win-64')
 
+if [[ "${_ARCH}" == "64" ]]; then
+  _CL_MACHINE=x64
+elif [[ "${_ARCH}" == "arm64" ]]; then
+  _CL_MACHINE=ARM64
+fi
+
 # Build resources file
 test -f resources.rc && rm -f resources.rc
 echo "#include \"winuser.h\""      > resources.rc
 echo "1 RT_MANIFEST manifest.xml" >> resources.rc
 test -f resources-${_ARCH}.res && rm -f resources-${_ARCH}.res
-windres --input resources.rc --output resources-${_ARCH}.res --output-format=coff
+
+if [[ "${c_compiler}" == "gcc" ]]; then
+  ${WINDRES:-windres} --input resources.rc --output resources-${_ARCH}.res --output-format=coff -v
+else
+  which rc.exe
+  rc.exe resources.rc
+  mv resources.res resources-${_ARCH}.res
+fi
+
+ls -alh .
 
 # Compile launchers
 for _TYPE in cli gui; do
   if [[ ${_TYPE} == cli ]]; then
-    CPPFLAGS=
-    LDFLAGS=
+    if [[ "${c_compiler}" == "gcc" ]]; then
+      CPPFLAGS=
+      LDFLAGS=
+    else
+      CPPFLAGS=
+      LDFLAGS="-SUBSYSTEM:CONSOLE"
+    fi
   else
-    CPPFLAGS="-D_WINDOWS -mwindows"
-    LDFLAGS="-mwindows"
+    if [[ "${c_compiler}" == "gcc" ]]; then
+      CPPFLAGS="-D_WINDOWS -mwindows"
+      LDFLAGS="-mwindows"
+    else
+      CPPFLAGS="-D_WINDOWS"
+      LDFLAGS="-SUBSYSTEM:WINDOWS"
+    fi
   fi
 
-  # You *could* use MSVC 2008 here, but you'd end up with much larger (~230k) executables.
-  # cl.exe -opt:nowin98 -D NDEBUG -D "GUI=0" -D "WIN32_LEAN_AND_MEAN" -ZI -Gy -MT -MERGE launcher.c -Os -link -MACHINE:x64 -SUBSYSTEM:CONSOLE version.lib advapi32.lib shell32.lib
-  ${BUILD_PREFIX}/Library/mingw-w64/bin/gcc \
-    -O2 -DSCRIPT_WRAPPER -DUNICODE -D_UNICODE -DMINGW_HAS_SECURE_API -DMAXINT=INT_MAX ${CPPFLAGS} \
-    ${SRC_DIR}/launcher.c -c -o ${_TYPE}-${_ARCH}.o
+  # An executable with mingw and `static-libgcc` is 42K
+  # An executable with vcruntime statically linked (-MT) in is 920K
+  # An executable with vcruntime dynamically linked (-MD) in is 84K
+  # For arm64, since we don't have mingw, we are going to use -MT
+  #  since -MD needs vcruntime140.dll installed and the binaries need
+  #  to be run from Scripts which does not have vcruntime140.dll.
+  #  Also we cannot assume that vcruntime140.dll is found in the system.
+  if [[ "${c_compiler}" == "vs" ]]; then
+    cl.exe -D NDEBUG -D "WIN32_LEAN_AND_MEAN" ${CPPFLAGS} -ZI -Gy -MT launcher.c -Os -link -MACHINE:${_CL_MACHINE} ${LDFLAGS} resources-${_ARCH}.res user32.lib version.lib advapi32.lib shell32.lib -out:${_TYPE}-${_ARCH}.exe
+  else
+    ${CC} -O2 -DSCRIPT_WRAPPER -DUNICODE -D_UNICODE -DMINGW_HAS_SECURE_API -DMAXINT=INT_MAX ${CPPFLAGS} \
+      ${SRC_DIR}/launcher.c -c -o ${_TYPE}-${_ARCH}.o
 
-  ${BUILD_PREFIX}/Library/mingw-w64/bin/gcc \
-    -Wl,-s --static -static-libgcc -municode ${LDFLAGS} \
-    ${_TYPE}-${_ARCH}.o resources-${_ARCH}.res -o ${_TYPE}-${_ARCH}.exe
+    ${CC} -Wl,-s --static -static-libgcc -municode ${LDFLAGS} \
+      ${_TYPE}-${_ARCH}.o resources-${_ARCH}.res -o ${_TYPE}-${_ARCH}.exe
+  fi
 
 done
 
diff --git a/recipe/meta.yaml b/recipe/meta.yaml
index 5a45f9a..0b4cf07 100644
--- a/recipe/meta.yaml
+++ b/recipe/meta.yaml
@@ -1,5 +1,8 @@
 {% set name = "conda-launchers" %}
 {% set version = "24.7.1" %}
+{% if target_platform is not defined %}
+{% set target_platform = "win-64" %}
+{% endif %}
 
 package:
   name: {{ name|lower }}
@@ -16,29 +19,32 @@ source:
     folder: cpython-LICENSE
 
 build:
-  number: 0
+  number: 1
   skip: true  # [not win]
   ignore_run_exports_from:
-    - {{ compiler("m2w64_c") }}
+    - {{ compiler("c") }}
+    - {{ stdlib("c") }}
 
 requirements:
   build:
-    - {{ compiler("m2w64_c") }}
-    - {{ stdlib("m2w64_c") }}
-    - posix
+    - {{ compiler("c") }}
+    - {{ stdlib("c") }}
+    # For bash and friends
+    - m2-base
+  host:
   run:
     # Any Python works as `%PREFIX%/python.exe` is present
     # cli-64.exe (and friends) will look for it as `../python.exe`, so that's
     # why we package the executables in `%PREFIX%/Scripts`
-    - python
+    - python   # [x86_64]
 
 test:
   commands:
-    - if not exist "%PREFIX%\\Scripts\\cli-64.exe" exit 1
-    - if not exist "%PREFIX%\\Scripts\\cli-64-script.py" exit 1
-    - CALL "%PREFIX%\\Scripts\\cli-64.exe"
-    - if not exist "%PREFIX%\\Scripts\\gui-64.exe" exit 1
-    - if not exist "%PREFIX%\\Scripts\\gui-64-script.py" exit 1
+    - if not exist "%PREFIX%\\Scripts\\cli-{{ target_platform.split("-")[-1] }}.exe" exit 1
+    - if not exist "%PREFIX%\\Scripts\\cli-{{ target_platform.split("-")[-1] }}-script.py" exit 1
+    - if not exist "%PREFIX%\\Scripts\\gui-{{ target_platform.split("-")[-1] }}.exe" exit 1
+    - if not exist "%PREFIX%\\Scripts\\gui-{{ target_platform.split("-")[-1] }}-script.py" exit 1
+    - CALL "%PREFIX%\\Scripts\\cli-{{ target_platform.split("-")[-1] }}.exe"                          # [x86_64]
 
 about:
   home: https://github.com/conda/conda-build