diff --git a/command.js b/command.js
index e6fcdd443..83242af41 100755
--- a/command.js
+++ b/command.js
@@ -63,6 +63,13 @@ module.exports = require('yargs')
     default: defaults.silent,
     global: true
   })
+  .option('tag-prefix', {
+    alias: 't',
+    describe: 'Set a custom prefix for the git tag to be created',
+    type: 'string',
+    default: defaults.tagPrefix,
+    global: true
+  })
   .version()
   .alias('version', 'v')
   .help()
diff --git a/defaults.json b/defaults.json
index bb0c6f416..26ef43c73 100644
--- a/defaults.json
+++ b/defaults.json
@@ -5,5 +5,6 @@
   "sign": false,
   "noVerify": false,
   "commitAll": false,
-  "silent": false
+  "silent": false,
+  "tagPrefix": "v"
 }
diff --git a/index.js b/index.js
index a619c9ccb..906d2e7b6 100755
--- a/index.js
+++ b/index.js
@@ -203,7 +203,7 @@ function tag (newVersion, pkgPrivate, argv, cb) {
     tagOption = '-a '
   }
   checkpoint(argv, 'tagging release %s', [newVersion])
-  handledExec(argv, 'git tag ' + tagOption + 'v' + newVersion + ' -m "' + formatCommitMessage(argv.message, newVersion) + '"', cb, function () {
+  handledExec(argv, 'git tag ' + tagOption + argv.tagPrefix + newVersion + ' -m "' + formatCommitMessage(argv.message, newVersion) + '"', cb, function () {
     var message = 'git push --follow-tags origin master'
     if (pkgPrivate !== true) message += '; npm publish'