diff --git a/Makefile b/Makefile
index 38c3c95..002337f 100644
--- a/Makefile
+++ b/Makefile
@@ -44,6 +44,20 @@ USE_HELM3 = true
 IMAGES = provider-helm
 -include build/makelib/imagelight.mk
 
+# ====================================================================================
+# Targets
+
+# run `make help` to see the targets and options
+
+# We want submodules to be set up the first time `make` is run.
+# We manage the build/ folder and its Makefiles as a submodule.
+# The first time `make` is run, the includes of build/*.mk files will
+# all fail, and this target will be run. The next time, the default as defined
+# by the includes will be run instead.
+fallthrough: submodules
+	@echo Initial setup complete. Running make again . . .
+	@make
+
 # ====================================================================================
 # Setup XPKG
 
@@ -63,19 +77,6 @@ xpkg.build.provider-helm: do.build.images
 -include build/makelib/local.mk
 
 local-dev: local.up local.deploy.crossplane
-# ====================================================================================
-# Targets
-
-# run `make help` to see the targets and options
-
-# We want submodules to be set up the first time `make` is run.
-# We manage the build/ folder and its Makefiles as a submodule.
-# The first time `make` is run, the includes of build/*.mk files will
-# all fail, and this target will be run. The next time, the default as defined
-# by the includes will be run instead.
-fallthrough: submodules
-	@echo Initial setup complete. Running make again . . .
-	@make
 
 # Generate a coverage report for cobertura applying exclusions on
 # - generated file