diff --git a/src/go/rpk/pkg/adminapi/api_partition.go b/src/go/rpk/pkg/adminapi/api_partition.go
index 8392544798882..f3c13d75adb39 100644
--- a/src/go/rpk/pkg/adminapi/api_partition.go
+++ b/src/go/rpk/pkg/adminapi/api_partition.go
@@ -76,3 +76,11 @@ func (a *AdminAPI) Reconfigurations(ctx context.Context) ([]ReconfigurationsResp
 	var rr []ReconfigurationsResponse
 	return rr, a.sendAny(ctx, http.MethodGet, "/v1/partitions/reconfigurations", nil, &rr)
 }
+
+func (a *AdminAPI) MoveReplicas(ctx context.Context, ns string, topic string, part int, r []Replica) error {
+	return a.sendToLeader(ctx,
+		http.MethodPost,
+		fmt.Sprintf("/v1/partitions/%s/%s/%d/replicas", ns, topic, part),
+		r,
+		nil)
+}
diff --git a/src/go/rpk/pkg/cli/cluster/partitions/move.go b/src/go/rpk/pkg/cli/cluster/partitions/move.go
new file mode 100644
index 0000000000000..273f33dc44b71
--- /dev/null
+++ b/src/go/rpk/pkg/cli/cluster/partitions/move.go
@@ -0,0 +1,316 @@
+// Copyright 2023 Redpanda Data, Inc.
+//
+// Use of this software is governed by the Business Source License
+// included in the file licenses/BSL.md
+//
+// As of the Change Date specified in that file, in accordance with
+// the Business Source License, use of this software will be governed
+// by the Apache License, Version 2.0
+
+package partitions
+
+import (
+	"fmt"
+	"math/rand"
+	"regexp"
+	"strconv"
+	"strings"
+	"sync"
+	"time"
+
+	"github.com/redpanda-data/redpanda/src/go/rpk/pkg/adminapi"
+	"github.com/redpanda-data/redpanda/src/go/rpk/pkg/config"
+	"github.com/redpanda-data/redpanda/src/go/rpk/pkg/out"
+	"github.com/spf13/afero"
+	"github.com/spf13/cobra"
+	"golang.org/x/sync/errgroup"
+)
+
+func newMovePartitionReplicasCommand(fs afero.Fs, p *config.Params) *cobra.Command {
+	var (
+		ns         string
+		topic      string
+		partitions []string
+	)
+	type newAssignment struct {
+		Namespace   string
+		Topic       string
+		Partition   int
+		NewReplicas []adminapi.Replica
+	}
+	cmd := &cobra.Command{
+		Use:   "move",
+		Short: "Move partition replicas across nodes / cores",
+		Long:  helpAlterAssignments,
+		Run: func(cmd *cobra.Command, topics []string) {
+			p, err := p.LoadVirtualProfile(fs)
+			out.MaybeDie(err, "unable to load config: %v", err)
+			out.CheckExitCloudAdmin(p)
+
+			cl, err := adminapi.NewClient(fs, p)
+			out.MaybeDie(err, "unable to initialize admin client: %v", err)
+
+			var (
+				mu                sync.Mutex
+				newAssignmentList []newAssignment
+				reqCount          int
+				wg                sync.WaitGroup
+			)
+			errors := make([]error, 0)
+			brokerReqs := make(map[int]struct{})
+			knownNodeCore := make(map[int]int)
+
+			// Concurrently parse the requested partitions and
+			// find current replica assignments
+			g, egCtx := errgroup.WithContext(cmd.Context())
+			for _, partition := range partitions {
+				partition := partition
+				g.Go(func() error {
+					if len(topics) > 0 { // foo -p 0:1,2,3
+						for _, t := range topics {
+							_, _, part, err := extractNTP(t, partition)
+							out.MaybeDie(err, "failed to extract topic/partition: %s\n", err)
+
+							if nt := strings.Split(t, "/"); len(nt) == 1 {
+								ns = "kafka"
+								topic = nt[0]
+							} else {
+								ns = nt[0]
+								topic = nt[1]
+							}
+
+							current, err := cl.GetPartition(egCtx, ns, topic, part)
+							out.MaybeDie(err, "unable to get partition: %s\n", err)
+
+							newReplicas, err := configureReplicas(partition, current.Replicas)
+							out.MaybeDie(err, "unable to configure new replicas: %v\n", err)
+
+							mu.Lock()
+							newAssignmentList = append(newAssignmentList, newAssignment{
+								Namespace:   ns,
+								Topic:       topic,
+								Partition:   part,
+								NewReplicas: newReplicas,
+							})
+							mu.Unlock()
+						}
+					} else { // -p foo/0:1,2,3
+						ns, topic, part, err := extractNTP("", partition)
+						out.MaybeDie(err, "failed to extract topic/partition: %s\n", err)
+
+						current, err := cl.GetPartition(egCtx, ns, topic, part)
+						out.MaybeDie(err, "unable to get partition: %s\n", err)
+
+						newReplicas, err := configureReplicas(partition, current.Replicas)
+						out.MaybeDie(err, "unable to configure new replicas: %v\n", err)
+
+						mu.Lock()
+						newAssignmentList = append(newAssignmentList, newAssignment{
+							Namespace:   ns,
+							Topic:       topic,
+							Partition:   part,
+							NewReplicas: newReplicas,
+						})
+						mu.Unlock()
+					}
+					return nil
+				})
+			}
+
+			if err := g.Wait(); err != nil {
+				out.Die("failed to parse the arguments: %v\n", err)
+			}
+
+			for _, newa := range newAssignmentList {
+				for _, nr := range newa.NewReplicas {
+					if nr.Core == -1 {
+						brokerReqs[nr.NodeID] = struct{}{}
+					}
+				}
+			}
+			for node := range brokerReqs {
+				node := node
+				g.Go(func() error {
+					broker, err := cl.Broker(cmd.Context(), node)
+					mu.Lock()
+					defer mu.Unlock()
+					knownNodeCore[node] = broker.NumCores
+					return err
+				})
+			}
+
+			if err := g.Wait(); err != nil {
+				out.Die("unable to find core counts", err)
+			}
+
+			rng := rand.New(rand.NewSource(time.Now().UnixNano()))
+			for i := range newAssignmentList {
+				newa := newAssignmentList[i]
+				for j, nr := range newa.NewReplicas {
+					if nr.Core == -1 {
+						numCore := knownNodeCore[nr.NodeID]
+						newa.NewReplicas[j].Core = rng.Intn(numCore)
+					}
+				}
+				wg.Add(1)
+				go func() {
+					defer wg.Done()
+					fmt.Printf("Requested to move %s/%s/%d to %s\n", newa.Namespace, newa.Topic, newa.Partition, formatNodeCore(newa.NewReplicas))
+					err := cl.MoveReplicas(cmd.Context(), newa.Namespace, newa.Topic, newa.Partition, newa.NewReplicas)
+					mu.Lock()
+					defer mu.Unlock()
+					reqCount = reqCount + 1
+					if err != nil {
+						reqCount = reqCount - 1
+						errors = append(errors, fmt.Errorf("failed to move %s/%s/%d to %s; %v", newa.Namespace, newa.Topic, newa.Partition, formatNodeCore(newa.NewReplicas), err))
+					}
+				}()
+			}
+			wg.Wait()
+			if len(errors) > 0 {
+				fmt.Println()
+				for _, err := range errors {
+					fmt.Println(err)
+				}
+			}
+
+			fmt.Println()
+			fmt.Printf("Successfully began %d partition movement(s).\n\nCheck the movement status with 'rpk cluster partitions move-status' or see new assignments with 'rpk topic describe -p TOPIC'.\n", reqCount)
+		},
+	}
+	cmd.Flags().StringArrayVarP(&partitions, "partition", "p", nil, "Topic-partitions to move and new replica locations (repeatable)")
+	cmd.MarkFlagRequired("partition")
+	return cmd
+}
+
+func formatNodeCore(replicas []adminapi.Replica) string {
+	var formatted string
+	for i, r := range replicas {
+		if i == 0 {
+			formatted = "["
+		}
+		formatted = formatted + fmt.Sprintf("Node: %d, Core: %d", r.NodeID, r.Core)
+		if i != len(replicas)-1 {
+			formatted = formatted + ", "
+		}
+	}
+	return formatted + "]"
+}
+
+var (
+	ntpRe     *regexp.Regexp
+	ntpReOnce sync.Once
+)
+
+// extractNTP parses the partition flag with format; foo/0:1,2,3 or 0:1,2,3.
+// It extracts letters before the colon and formats it.
+func extractNTP(topic string, ntp string) (ns string, t string, p int, err error) {
+	ntpReOnce.Do(func() {
+		ntpRe = regexp.MustCompile(`^((?:[^:]+/)?\d+):.*$`)
+	})
+	m := ntpRe.FindStringSubmatch(ntp)
+	if len(m) == 0 {
+		return "", "", -1, fmt.Errorf("invalid format for %s", ntp)
+	}
+	beforeColon := m[1]
+	if topic != "" {
+		p, err = strconv.Atoi(beforeColon)
+		if err != nil {
+			return "", "", -1, fmt.Errorf("%s", err)
+		}
+	} else if n := strings.Split(beforeColon, "/"); len(n) == 3 {
+		ns = n[0]
+		t = n[1]
+		p, err = strconv.Atoi(n[2])
+		if err != nil {
+			return "", "", -1, fmt.Errorf("%s", err)
+		}
+	} else if len(n) == 2 {
+		ns = "kafka"
+		t = n[0]
+		p, err = strconv.Atoi(n[1])
+		if err != nil {
+			return "", "", -1, fmt.Errorf("%s", err)
+		}
+	} else {
+		return "", "", -1, fmt.Errorf("invalid format for %s", ntp)
+	}
+	return ns, t, p, nil
+}
+
+var (
+	replicaRe     *regexp.Regexp
+	replicaReOnce sync.Once
+)
+
+// configureReplicas parses the partition flag with format; foo/0:1-0,2-1,3-2 or 0:1,2,3
+// It extracts letters after the colon and return as a slice of []adminapi.Replica.
+func configureReplicas(partition string, currentReplicas []adminapi.Replica) ([]adminapi.Replica, error) {
+	replicaReOnce.Do(func() {
+		replicaRe = regexp.MustCompile(`^[^:]+:(\d+(?:-\d+)?(?:,\d+(?:-\d+)?)*)$`)
+	})
+	m := replicaRe.FindStringSubmatch(partition)
+	if len(m) == 0 {
+		return nil, fmt.Errorf("invalid format for %s", partition)
+	}
+	var newReplicas []adminapi.Replica
+	for _, nodeCore := range strings.Split(m[1], ",") {
+		if split := strings.Split(nodeCore, "-"); len(split) == 1 {
+			node, _ := strconv.Atoi(split[0])
+			core := findCore(node, currentReplicas)
+			newReplicas = append(newReplicas, adminapi.Replica{
+				NodeID: node,
+				Core:   core,
+			})
+		} else {
+			node, _ := strconv.Atoi(split[0])
+			core, _ := strconv.Atoi(split[1])
+			newReplicas = append(newReplicas, adminapi.Replica{
+				NodeID: node,
+				Core:   core,
+			})
+		}
+	}
+	return newReplicas, nil
+}
+
+// findCore finds a shard (CPU core) where an existing replica is
+// assigned on. Returns '-1' for a new node.
+func findCore(nodeID int, currentReplicas []adminapi.Replica) int {
+	for _, i := range currentReplicas {
+		if nodeID == i.NodeID {
+			return i.Core
+		}
+	}
+	return -1
+}
+
+const helpAlterAssignments = `Move partition replicas across nodes / cores.
+
+This command changes replica assignments for given partitions. By default, it
+assumes the "kafka" namespace, but you can specify an internal namespace using
+the "{namespace}/" prefix.
+
+To move replicas, use the following syntax:
+
+    rpk cluster partitions move foo --partition 0:1,2,3 -p 1:2,3,4
+
+Here, the command assigns new replicas for partition 0 to brokers [1, 2, 3] and
+for partition 1 to brokers [2, 3, 4] for the topic "foo".
+
+You can also specify the core id with "-{core_id}" where the new replicas
+should be placed:
+
+    rpk cluster partitions move foo -p 0:1-0,2-0,3-0
+
+Here all new replicas [1, 2, 3] will be assigned on core 0 on the nodes.
+
+The command does not change a "core" assignment unless it is explicitly
+specified. When a core is not specified for a new node, the command randomly
+picks a core and assign a replica on the core.
+
+Topic arguments are optional. For more control, you can specify the topic name
+in the "--partition" flag:
+
+    rpk cluster partitions move -p foo/0:1,2,3 -p kafka_internal/tx/0:1-0,2-0,3-0
+`
diff --git a/src/go/rpk/pkg/cli/cluster/partitions/move_test.go b/src/go/rpk/pkg/cli/cluster/partitions/move_test.go
new file mode 100644
index 0000000000000..b2935fcf5fec3
--- /dev/null
+++ b/src/go/rpk/pkg/cli/cluster/partitions/move_test.go
@@ -0,0 +1,103 @@
+package partitions
+
+import (
+	"testing"
+)
+
+func Test_extractNTP(t *testing.T) {
+	tests := []struct {
+		name      string
+		topic     string
+		partition string
+		want0     string
+		want1     string
+		want2     int
+		expErr    bool
+	}{
+		{
+			name:      "t/p:r,r,r",
+			topic:     "",
+			partition: "foo/0:1,2,3",
+			want0:     "kafka",
+			want1:     "foo",
+			want2:     0,
+		},
+		{
+			name:      "t/p:r,r,r",
+			topic:     "",
+			partition: "foo/0:1,2,3",
+			want0:     "kafka",
+			want1:     "foo",
+			want2:     0,
+		},
+		{
+			name:      "p:r,r,r",
+			topic:     "foo",
+			partition: "0:1,2,3",
+			want0:     "",
+			want1:     "",
+			want2:     0,
+		},
+		{
+			name:      "ns/t/p:r,r,r",
+			topic:     "",
+			partition: "redpanda_internal/tx/0:1,2,3",
+			want0:     "redpanda_internal",
+			want1:     "tx",
+			want2:     0,
+		},
+		{
+			name:      "t/p",
+			topic:     "",
+			partition: "foo/0",
+			want2:     -1,
+			expErr:    true,
+		},
+		{
+			name:      "t/t/t:r,r,r",
+			topic:     "",
+			partition: "foo/bar/foo",
+			want2:     -1,
+			expErr:    true,
+		},
+		{
+			name:      "topic t/p:r,r,r",
+			topic:     "foo",
+			partition: "bar/0:1,2,3",
+			want2:     -1,
+			expErr:    true,
+		},
+		{
+			name:      "topic non-digit:r,r,r",
+			topic:     "foo",
+			partition: "one:1,2,3",
+			want2:     -1,
+			expErr:    true,
+		},
+		{
+			name:      "t/non-digit:r,r,r",
+			topic:     "",
+			partition: "foo/one:1,2,3",
+			want2:     -1,
+			expErr:    true,
+		},
+	}
+	for _, tt := range tests {
+		t.Run(tt.name, func(t *testing.T) {
+			got0, got1, got2, err := extractNTP(tt.topic, tt.partition)
+			gotErr := err != nil
+			if gotErr != tt.expErr {
+				t.Errorf("got err? %v (%v), exp err? %v", gotErr, err, tt.expErr)
+			}
+			if got0 != tt.want0 {
+				t.Errorf("extractNTP() got = %v, want %v", got0, tt.want0)
+			}
+			if got1 != tt.want1 {
+				t.Errorf("extractNTP() got1 = %v, want %v", got1, tt.want1)
+			}
+			if got2 != tt.want2 {
+				t.Errorf("extractNTP() got2 = %v, want %v", got2, tt.want2)
+			}
+		})
+	}
+}
diff --git a/src/go/rpk/pkg/cli/cluster/partitions/partitions.go b/src/go/rpk/pkg/cli/cluster/partitions/partitions.go
index 89958efc0e5ba..770bc808cc103 100644
--- a/src/go/rpk/pkg/cli/cluster/partitions/partitions.go
+++ b/src/go/rpk/pkg/cli/cluster/partitions/partitions.go
@@ -15,6 +15,7 @@ func NewPartitionsCommand(fs afero.Fs, p *config.Params) *cobra.Command {
 	p.InstallAdminFlags(cmd)
 	p.InstallSASLFlags(cmd)
 	cmd.AddCommand(
+		newMovePartitionReplicasCommand(fs, p),
 		newBalancerStatusCommand(fs, p),
 		newMovementCancelCommand(fs, p),
 		newMovementCancelCommandHidden(fs, p),