diff --git a/dandiapi/api/storage.py b/dandiapi/api/storage.py
index e833e3538..1ce1899f9 100644
--- a/dandiapi/api/storage.py
+++ b/dandiapi/api/storage.py
@@ -171,6 +171,17 @@ def generate_presigned_download_url(self, key: str, path: str) -> str:
             },
         )
 
+    def generate_presigned_inline_url(self, key: str, path: str, content_type: str) -> str:
+        return self.connection.meta.client.generate_presigned_url(
+            'get_object',
+            Params={
+                'Bucket': self.bucket_name,
+                'Key': key,
+                'ResponseContentDisposition': f'inline; filename="{path}"',
+                'ResponseContentType': content_type,
+            },
+        )
+
     def sha256_checksum(self, key: str) -> str:
         calculator = ChecksumCalculatorFile()
         obj = self.bucket.Object(key)
@@ -213,6 +224,16 @@ def generate_presigned_download_url(self, key: str, path: str) -> str:
             response_headers={'response-content-disposition': f'attachment; filename="{path}"'},
         )
 
+    def generate_presigned_inline_url(self, key: str, path: str, content_type: str) -> str:
+        return self.base_url_client.presigned_get_object(
+            self.bucket_name,
+            key,
+            response_headers={
+                'response-content-disposition': f'inline; filename="{path}"',
+                'response-content-type': content_type,
+            },
+        )
+
     def sha256_checksum(self, key: str) -> str:
         calculator = ChecksumCalculatorFile()
         obj = self.client.get_object(self.bucket_name, key)
diff --git a/dandiapi/api/views/asset.py b/dandiapi/api/views/asset.py
index 14e81cf4c..91e3a71b4 100644
--- a/dandiapi/api/views/asset.py
+++ b/dandiapi/api/views/asset.py
@@ -27,7 +27,7 @@
 from django.conf import settings
 from django.db import transaction
 from django.db.models import QuerySet
-from django.http import HttpResponseRedirect
+from django.http import HttpResponse, HttpResponseRedirect
 from django.utils.decorators import method_decorator
 from django_filters import rest_framework as filters
 from drf_yasg.utils import swagger_auto_schema
@@ -50,6 +50,7 @@
 )
 from dandiapi.api.views.serializers import (
     AssetDetailSerializer,
+    AssetDownloadQueryParameterSerializer,
     AssetListSerializer,
     AssetPathsQueryParameterSerializer,
     AssetPathsSerializer,
@@ -111,14 +112,14 @@ def retrieve(self, request, **kwargs):
         method='GET',
         operation_summary='Get the download link for an asset.',
         operation_description='',
-        manual_parameters=[ASSET_ID_PARAM],
+        query_serializer=AssetDownloadQueryParameterSerializer,
         responses={
             200: None,  # This disables the auto-generated 200 response
             301: 'Redirect to object store',
         },
     )
     @action(methods=['GET', 'HEAD'], detail=True)
-    def download(self, *args, **kwargs):
+    def download(self, request, *args, **kwargs):
         asset = self.get_object()
 
         # Raise error if zarr
@@ -137,11 +138,35 @@ def download(self, *args, **kwargs):
 
         # Redirect to correct presigned URL
         storage = asset_blob.blob.storage
-        return HttpResponseRedirect(
-            storage.generate_presigned_download_url(
-                asset_blob.blob.name, os.path.basename(asset.path)
+
+        serializer = AssetDownloadQueryParameterSerializer(data=request.query_params)
+        serializer.is_valid(raise_exception=True)
+        content_disposition = serializer.validated_data['content_disposition']
+        content_type = asset.metadata.get('encodingFormat', 'application/octet-stream')
+        asset_basename = os.path.basename(asset.path)
+
+        if content_disposition == 'attachment':
+            return HttpResponseRedirect(
+                storage.generate_presigned_download_url(asset_blob.blob.name, asset_basename)
             )
-        )
+        elif content_disposition == 'inline':
+            url = storage.generate_presigned_inline_url(
+                asset_blob.blob.name,
+                asset_basename,
+                content_type,
+            )
+
+            if content_type == 'video/x-matroska':
+                return HttpResponse(
+                    f"""
+                    <video autoplay muted controls>
+                        <source src="{url}" type="video/mp4">
+                    </video>
+                """,
+                    content_type='text/html',
+                )
+
+            return HttpResponseRedirect(url)
 
     @swagger_auto_schema(
         method='GET',
diff --git a/dandiapi/api/views/serializers.py b/dandiapi/api/views/serializers.py
index 831d2d743..d29ee37eb 100644
--- a/dandiapi/api/views/serializers.py
+++ b/dandiapi/api/views/serializers.py
@@ -199,6 +199,10 @@ class Meta:
         fields = ['status', 'validation_errors']
 
 
+class AssetDownloadQueryParameterSerializer(serializers.Serializer):
+    content_disposition = serializers.ChoiceField(['attachment', 'inline'], default='attachment')
+
+
 class EmbargoedSlugRelatedField(serializers.SlugRelatedField):
     """
     A Field for cleanly serializing embargoed model fields.
diff --git a/web/src/rest.ts b/web/src/rest.ts
index bae605aa6..dd35c51af 100644
--- a/web/src/rest.ts
+++ b/web/src/rest.ts
@@ -243,6 +243,9 @@ const dandiRest = new Vue({
     assetDownloadURI(identifier: string, version: string, uuid: string) {
       return `${dandiApiRoot}assets/${uuid}/download/`;
     },
+    assetInlineURI(identifier: string, version: string, uuid: string) {
+      return `${dandiApiRoot}assets/${uuid}/download?content_disposition=inline`;
+    },
     assetMetadataURI(identifier: string, version: string, uuid: string) {
       return `${dandiApiRoot}dandisets/${identifier}/versions/${version}/assets/${uuid}`;
     },
diff --git a/web/src/views/FileBrowserView/FileBrowser.vue b/web/src/views/FileBrowserView/FileBrowser.vue
index 82d751f0f..2ba08d82b 100644
--- a/web/src/views/FileBrowserView/FileBrowser.vue
+++ b/web/src/views/FileBrowserView/FileBrowser.vue
@@ -144,6 +144,18 @@
                   </v-btn>
                 </v-list-item-action>
 
+                <v-list-item-action v-if="item.asset">
+                  <v-btn
+                    icon
+                    :href="inlineURI(item.asset.asset_id)"
+                    target="_blank"
+                  >
+                    <v-icon color="primary">
+                      mdi-eye
+                    </v-icon>
+                  </v-btn>
+                </v-list-item-action>
+
                 <v-list-item-action v-if="item.asset">
                   <v-btn
                     icon
@@ -393,6 +405,10 @@ function downloadURI(asset_id: string) {
   return dandiRest.assetDownloadURI(props.identifier, props.version, asset_id);
 }
 
+function inlineURI(asset_id: string) {
+  return dandiRest.assetInlineURI(props.identifier, props.version, asset_id);
+}
+
 function assetMetadataURI(asset_id: string) {
   return dandiRest.assetMetadataURI(props.identifier, props.version, asset_id);
 }