diff --git a/cli/analytics.ts b/cli/analytics.ts
index d674bee12..772b8fa9d 100644
--- a/cli/analytics.ts
+++ b/cli/analytics.ts
@@ -1,21 +1,46 @@
+import yargs from "yargs";
+
 import Analytics from "analytics-node";
-import { getConfigSettings, getConfigSettingsPath, upsertConfigSettings } from "df/cli/config";
-import { ynQuestion } from "df/cli/console";
-import { v4 as uuidv4 } from "uuid";
+import {getConfigSettings, getConfigSettingsPath, upsertConfigSettings} from "df/cli/config";
+import {ynQuestion} from "df/cli/console";
+import {INamedOption} from "df/cli/yargswrapper";
+import {v4 as uuidv4} from "uuid";
+
+export const trackOption: INamedOption<yargs.Options> = {
+  name: "track",
+  option: {
+    describe: `Sets analytics tracking without asking the user. Overrides settings.json`,
+    type: "boolean"
+  }
+};
 
 const analytics = new Analytics("eR24ln3MniE3TKZXkvAkOGkiSN02xXqw");
 
 let currentCommand: string;
+let allowAnonymousAnalytics: boolean;
+let anonymousUserId: string;
 
-export async function maybeConfigureAnalytics() {
+export async function maybeConfigureAnalytics(track?: boolean) {
   const settings = await getConfigSettings();
+  if (track !== undefined) {
+    allowAnonymousAnalytics = track;
+    if (track) {
+      // in the case where the user *wants* tracking and has no settings.json
+      // assign them a temporary tracking id
+      anonymousUserId = settings.anonymousUserId || uuidv4();
+    }
+    return;
+  }
   // We should only ask if users want to track analytics if they are in an interactive terminal;
   if (!process.stdout.isTTY) {
     return;
   }
   if (settings.allowAnonymousAnalytics !== undefined) {
+    allowAnonymousAnalytics = settings.allowAnonymousAnalytics;
+    anonymousUserId = settings.anonymousUserId;
     return;
   }
+
   const optInResponse = ynQuestion(
     `
 To help improve the quality of our products, we collect anonymized usage data and anonymized stacktraces when crashes are encountered.
@@ -24,22 +49,24 @@ This can be changed at any point by modifying your settings file: ${getConfigSet
 Would you like to opt-in to anonymous usage and error tracking?`,
     false
   );
+  allowAnonymousAnalytics = optInResponse;
+  anonymousUserId = uuidv4();
+
   await upsertConfigSettings({
-    allowAnonymousAnalytics: optInResponse,
-    anonymousUserId: uuidv4()
+    allowAnonymousAnalytics,
+    anonymousUserId
   });
 }
 
 export async function trackCommand(command: string) {
-  currentCommand = command;
-  const config = await getConfigSettings();
-  if (!config.allowAnonymousAnalytics) {
+  if (!allowAnonymousAnalytics) {
     return;
   }
+  currentCommand = command;
   await new Promise(resolve => {
     analytics.track(
       {
-        userId: config.anonymousUserId,
+        userId: anonymousUserId,
         event: "event_dataform_cli_command",
         properties: {
           command
@@ -54,14 +81,13 @@ export async function trackCommand(command: string) {
 }
 
 export async function trackError() {
-  const config = await getConfigSettings();
-  if (!config.allowAnonymousAnalytics) {
+  if (!allowAnonymousAnalytics) {
     return;
   }
   await new Promise(resolve => {
     analytics.track(
       {
-        userId: config.anonymousUserId,
+        userId: anonymousUserId,
         event: "event_dataform_cli_error",
         properties: {
           currentCommand
diff --git a/cli/index.ts b/cli/index.ts
index 1687418fc..4b9a2c31f 100644
--- a/cli/index.ts
+++ b/cli/index.ts
@@ -8,7 +8,7 @@ import { build, compile, credentials, init, install, run, table, test } from "df
 import { CREDENTIALS_FILENAME } from "df/api/commands/credentials";
 import * as dbadapters from "df/api/dbadapters";
 import { prettyJsonStringify } from "df/api/utils";
-import { trackError } from "df/cli/analytics";
+import {trackError, trackOption} from "df/cli/analytics";
 import {
   print,
   printCompiledGraph,
@@ -242,6 +242,7 @@ export function runCli() {
         description: "Create a new dataform project.",
         positionalOptions: [warehouseOption, projectDirOption],
         options: [
+          trackOption,
           {
             name: defaultDatabaseOptionName,
             option: {
@@ -316,7 +317,7 @@ export function runCli() {
         format: `install [${projectDirMustExistOption.name}]`,
         description: "Install a project's NPM dependencies.",
         positionalOptions: [projectDirMustExistOption],
-        options: [],
+        options: [trackOption],
         processFn: async argv => {
           print("Installing NPM dependencies...\n");
           await install(argv[projectDirMustExistOption.name]);
@@ -329,6 +330,7 @@ export function runCli() {
         description: `Create a ${credentials.CREDENTIALS_FILENAME} file for Dataform to use when accessing your warehouse.`,
         positionalOptions: [warehouseOption, projectDirMustExistOption],
         options: [
+          trackOption,
           {
             name: testConnectionOptionName,
             option: {
@@ -414,7 +416,8 @@ export function runCli() {
           schemaSuffixOverrideOption,
           jsonOutputOption,
           varsOption,
-          timeoutOption
+          timeoutOption,
+          trackOption
         ],
         processFn: async argv => {
           const projectDir = argv[projectDirMustExistOption.name];
@@ -503,7 +506,7 @@ export function runCli() {
         format: `test [${projectDirMustExistOption.name}]`,
         description: "Run the dataform project's unit tests on the configured data warehouse.",
         positionalOptions: [projectDirMustExistOption],
-        options: [credentialsOption, varsOption, timeoutOption],
+        options: [credentialsOption, varsOption, timeoutOption, trackOption],
         processFn: async argv => {
           print("Compiling...\n");
           const compiledGraph = await compile({
@@ -574,7 +577,8 @@ export function runCli() {
           credentialsOption,
           jsonOutputOption,
           varsOption,
-          timeoutOption
+          timeoutOption,
+          trackOption
         ],
         processFn: async argv => {
           if (!argv[jsonOutputOption.name]) {
@@ -692,7 +696,7 @@ export function runCli() {
         format: `format [${projectDirMustExistOption.name}]`,
         description: "Format the dataform project's files.",
         positionalOptions: [projectDirMustExistOption],
-        options: [],
+        options: [trackOption],
         processFn: async argv => {
           const filenames = glob.sync("{definitions,includes}/**/*.{js,sqlx}", {
             cwd: argv[projectDirMustExistOption.name]
@@ -722,7 +726,7 @@ export function runCli() {
         format: `listtables <${warehouseOption.name}>`,
         description: "List tables on the configured data warehouse.",
         positionalOptions: [warehouseOption],
-        options: [credentialsOption],
+        options: [credentialsOption, trackOption],
         processFn: async argv => {
           const readCredentials = credentials.read(
             argv[warehouseOption.name],
@@ -757,7 +761,7 @@ export function runCli() {
             }
           }
         ],
-        options: [credentialsOption],
+        options: [credentialsOption, trackOption],
         processFn: async argv => {
           const readCredentials = credentials.read(
             argv[warehouseOption.name],
diff --git a/cli/yargswrapper.ts b/cli/yargswrapper.ts
index 84872fb8f..6e54440fd 100644
--- a/cli/yargswrapper.ts
+++ b/cli/yargswrapper.ts
@@ -1,6 +1,6 @@
 import yargs from "yargs";
 
-import { maybeConfigureAnalytics, trackCommand } from "df/cli/analytics";
+import {maybeConfigureAnalytics, trackCommand, trackOption} from "df/cli/analytics";
 
 export interface ICli {
   commands: ICommand[];
@@ -28,7 +28,7 @@ export function createYargsCli(cli: ICli) {
       command.description,
       (yargsChainer: yargs.Argv) => createOptionsChain(yargsChainer, command),
       async (argv: { [argumentName: string]: any }) => {
-        await maybeConfigureAnalytics();
+        await maybeConfigureAnalytics(argv[trackOption.name]);
         const analyticsTrack = trackCommand(command.format.split(" ")[0]);
         const exitCode = await command.processFn(argv);
         let timer: NodeJS.Timer;
diff --git a/version.bzl b/version.bzl
index c3b057290..dce7def9c 100644
--- a/version.bzl
+++ b/version.bzl
@@ -1,3 +1,3 @@
 # NOTE: If you change the format of this line, you must change the bash command
 # in /scripts/publish to extract the version string correctly.
-DF_VERSION = "2.4.0"
+DF_VERSION = "2.4.1"