diff --git a/.changes/unreleased/Fixes-20230505-132545.yaml b/.changes/unreleased/Fixes-20230505-132545.yaml
new file mode 100644
index 00000000000..8a7dd9bc2af
--- /dev/null
+++ b/.changes/unreleased/Fixes-20230505-132545.yaml
@@ -0,0 +1,6 @@
+kind: Fixes
+body: Fix inverted `--print/--no-print` flag
+time: 2023-05-05T13:25:45.949997-06:00
+custom:
+  Author: dbeatty10 thomasgjerdekog
+  Issue: "7517"
diff --git a/core/dbt/context/base.py b/core/dbt/context/base.py
index 99c1e09769a..1ac9fc239f0 100644
--- a/core/dbt/context/base.py
+++ b/core/dbt/context/base.py
@@ -652,7 +652,7 @@ def print(msg: str) -> str:
             {% endmacro %}"
         """
 
-        if not get_flags().PRINT:
+        if get_flags().PRINT:
             print(msg)
         return ""