diff --git a/lib/checks/label/duplicate-img-label-evaluate.js b/lib/checks/label/duplicate-img-label-evaluate.js
index 8e04752b25..f8b786c186 100644
--- a/lib/checks/label/duplicate-img-label-evaluate.js
+++ b/lib/checks/label/duplicate-img-label-evaluate.js
@@ -1,23 +1,17 @@
 import { getRole } from '../../commons/aria';
 import { visibleVirtual, accessibleTextVirtual } from '../../commons/text';
-import { findUpVirtual } from '../../commons/dom';
-import { getNodeFromTree } from '../../core/utils';
+import { closest } from '../../core/utils';
 
 function duplicateImgLabelEvaluate(node, options, virtualNode) {
 	if (['none', 'presentation'].includes(getRole(node))) {
 		return false;
 	}
+	const parentVNode = closest(virtualNode, options.parentSelector);
 
-	const parent = findUpVirtual(
-		virtualNode,
-		'button, [role="button"], a[href], p, li, td, th'
-	);
-
-	if (!parent) {
+	if (!parentVNode) {
 		return false;
 	}
 
-	const parentVNode = getNodeFromTree(parent);
 	const visibleText = visibleVirtual(parentVNode, true).toLowerCase();
 	if (visibleText === '') {
 		return false;
diff --git a/lib/checks/label/duplicate-img-label.json b/lib/checks/label/duplicate-img-label.json
index 28bc29ef60..938996544e 100644
--- a/lib/checks/label/duplicate-img-label.json
+++ b/lib/checks/label/duplicate-img-label.json
@@ -1,6 +1,9 @@
 {
 	"id": "duplicate-img-label",
 	"evaluate": "duplicate-img-label-evaluate",
+	"options": {
+		"parentSelector": "button, [role=button], a[href], p, li, td, th"
+	},
 	"metadata": {
 		"impact": "minor",
 		"messages": {
diff --git a/test/checks/label/duplicate-img-label.js b/test/checks/label/duplicate-img-label.js
index d99097c747..20fe667ef5 100644
--- a/test/checks/label/duplicate-img-label.js
+++ b/test/checks/label/duplicate-img-label.js
@@ -119,6 +119,20 @@ describe('duplicate-img-label', function() {
 		);
 	});
 
+	it('should support options.parentSelector', function() {
+		fixture.innerHTML =
+			'<div aria-label="Plain text"><img id="target" alt="Plain text"></div>';
+		var node = fixture.querySelector('#target');
+		axe.testUtils.flatTreeSetup(fixture);
+		assert.isFalse(
+			axe.testUtils.getCheckEvaluate('duplicate-img-label')(
+				node,
+				{ parentSelector: 'div' },
+				axe.utils.getNodeFromTree(node)
+			)
+		);
+	});
+
 	(shadowSupport.v1 ? it : xit)(
 		'should return true if the img is part of a shadow tree',
 		function() {