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ProjectPitches.md

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Game Project Pitch Information

Requirements for Project Pitches

Your pitches should consist of slide-based presentations that last 3 minutes. You may designate a representative to give the pitch for your team or you may have multiple team members participate.

You should explain the following in your pitch:

  • The succinct core game idea (i.e. make your game compelling in 30 seconds of talking with the one-sentence pitch displayed).
  • Explain why your game is novel or why it should be made.
  • Situate your game with respect to existing games and/or genres.
  • How feasible is this project with respect to the restrictions of this class.
  • Explain who is in your target audience and why they are the targets.

How to get credit?

Basic criteria: 1 Give the pitch. 2 Meet all of the requirements listed above 3 Submit your slide deck with presentation notes to the shared folder given to you via official course communication channels.

To do even better:

  • Make the pitch as close to 3 minutes as possible.
    • Productive use every second of the allocated to you. (If this were a pitch to a publisher, you would not want to waste a single second or disrespect their time by taking more than was granted.)
  • Make slides that can stand on their own without relying on a lot of bullet points or text.
  • Slides should augment what you are saying and should not distract from it.
  • Do not be vague or shallow in your explanations in the pitch.
  • Tell a coherent story.
  • Presentation skills: fluid slide deliver, loud and clear speech, make eye contact with the audience, etc.
  • Practice :)
  • Integrate concepts from earlier in the course into your presented content.

What is a Game Pitch?

Game pitches come in a few formats: 1 sentence, 30 seconds, 2 minutes, and ~5-15 minute visual presentations. The goal of a game pitch is to communicate the novel, exciting, and desirable aspects of your game design vision to a particular audience. Your task is to effectively communicate a value proposition. Often, these audiences are producers, funders, juries, or some other people who are looking to find the best of many pitches.

Key Features of a Good Pitch

Questions to answer when evaluating your idea for pitch:

  • Is it novel?
  • Can you explain your game in terms of other games?
  • Is there an audience?
  • Is it feasible?
  • Do you have a team capable of completing a project?
  • Do you come across as someone who others would want to work with?
  • Is this the right opportunity?
  • Is this is the right time?
  • Is this the right game?

Framing your pitch (from Rami Ismail):

  • Structure:
    • The lede
    • The body
    • The call to action
  • What am I pitching?
  • Who am I pitching to?
  • Who am I?
  • Why am I pitching that?
  • Why am I pitching that to you?
  • What would you gain from what I'm pitching?
  • What would this gain cost?

Advice on Pitching

30 Things I hate About Your Game Pitch by Brian Upton
How to Create a Pitch for your Video Game by My Child Lebensborn
Presenting our New Video Game Pitch by My Child Lebensborn
How To Pitch Your Project To Publishers
Pitching Secrets Revealed by Cindy Au, Ian Baverstock, Chris Charla, John Cook, Pete Smith
Pitching to Publishers: How to Impressa and What to Avoid by Pete Smith
Perfecting Pitchable Prototypes by Nathan Martz
The Other Side of the Table by Scott Rogers
How to Pitch Your Indie Game by TinyBuild

Examples and Resources

The Original Pitch for Diablo
Indie Game Developer Pitch Deck Template