diff --git a/DuckDuckGo/AdAttribution/AdAttributionPixelReporter.swift b/DuckDuckGo/AdAttribution/AdAttributionPixelReporter.swift
index 9d204dc637..a6330819b0 100644
--- a/DuckDuckGo/AdAttribution/AdAttributionPixelReporter.swift
+++ b/DuckDuckGo/AdAttribution/AdAttributionPixelReporter.swift
@@ -26,7 +26,7 @@ protocol PixelFiring {
 
 final class AdAttributionPixelReporter {
 
-    static let isAdAttributionReportingEnabled = true
+    static let isAdAttributionReportingEnabled = false
 
     static var shared = AdAttributionPixelReporter()