diff --git a/.github/workflows/build_notarized.yml b/.github/workflows/build_notarized.yml
index c0dc2e22c7..76d8ff71f4 100644
--- a/.github/workflows/build_notarized.yml
+++ b/.github/workflows/build_notarized.yml
@@ -40,6 +40,11 @@ on:
         description: "Branch name"
         required: false
         type: string
+      skip-notify:
+        description: "Skip Mattermost notification"
+        required: false
+        default: false
+        type: boolean
     secrets:
       APPLE_API_KEY_BASE64:
         required: true
@@ -360,7 +365,7 @@ jobs:
     name: Send Mattermost message
 
     needs: [export-notarized-app, create-dmg]
-    if: always()
+    if: ${{ always() && inputs.skip-notify == false }}
 
     runs-on: ubuntu-latest
 
diff --git a/.github/workflows/sync_end_to_end.yml b/.github/workflows/sync_end_to_end.yml
index 91308789b7..f1b46005df 100644
--- a/.github/workflows/sync_end_to_end.yml
+++ b/.github/workflows/sync_end_to_end.yml
@@ -13,6 +13,7 @@ jobs:
       release-type: review
       create-dmg: false
       branch: ${{ github.sha }}
+      skip-notify: true
     secrets:
       APPLE_API_KEY_BASE64: ${{ secrets.APPLE_API_KEY_BASE64 }}
       APPLE_API_KEY_ID: ${{ secrets.APPLE_API_KEY_ID }}
diff --git a/.github/workflows/ui_tests.yml b/.github/workflows/ui_tests.yml
index 611b105a5a..857158c321 100644
--- a/.github/workflows/ui_tests.yml
+++ b/.github/workflows/ui_tests.yml
@@ -17,6 +17,7 @@ jobs:
       release-type: review
       create-dmg: false
       branch: ${{ github.sha }}
+      skip-notify: true
     secrets:
       APPLE_API_KEY_BASE64: ${{ secrets.APPLE_API_KEY_BASE64 }}
       APPLE_API_KEY_ID: ${{ secrets.APPLE_API_KEY_ID }}
diff --git a/DuckDuckGo/Freemium/DBP/FreemiumDBPPromotionViewCoordinator.swift b/DuckDuckGo/Freemium/DBP/FreemiumDBPPromotionViewCoordinator.swift
index d764c8f154..56631b6b0c 100644
--- a/DuckDuckGo/Freemium/DBP/FreemiumDBPPromotionViewCoordinator.swift
+++ b/DuckDuckGo/Freemium/DBP/FreemiumDBPPromotionViewCoordinator.swift
@@ -31,9 +31,10 @@ final class FreemiumDBPPromotionViewCoordinator: ObservableObject {
     /// Published property that determines whether the promotion is visible on the home page.
     @Published var isHomePagePromotionVisible: Bool = false
 
-    /// The view model representing the promotion, which updates based on the user's state.
-    var viewModel: PromotionViewModel {
-        createViewModel()
+    /// The view model representing the promotion, which updates based on the user's state. Returns `nil` if the feature is not enabled
+    var viewModel: PromotionViewModel? {
+        guard freemiumDBPFeature.isAvailable else { return nil }
+        return createViewModel()
     }
 
     /// Stores whether the user has dismissed the home page promotion.
diff --git a/DuckDuckGo/HomePage/View/HomePageView.swift b/DuckDuckGo/HomePage/View/HomePageView.swift
index 428c7b85db..511213a45d 100644
--- a/DuckDuckGo/HomePage/View/HomePageView.swift
+++ b/DuckDuckGo/HomePage/View/HomePageView.swift
@@ -224,10 +224,15 @@ extension HomePage.Views {
             }
         }
 
+        @ViewBuilder
         func freemiumPromotionView() -> some View {
-            PromotionView(viewModel: freemiumDBPPromotionViewCoordinator.viewModel)
-                .padding(.bottom, 16)
-                .visibility(freemiumDBPPromotionViewCoordinator.isHomePagePromotionVisible ? .visible : .gone)
+            if let viewModel = freemiumDBPPromotionViewCoordinator.viewModel {
+                PromotionView(viewModel: viewModel)
+                    .padding(.bottom, 16)
+                    .visibility(freemiumDBPPromotionViewCoordinator.isHomePagePromotionVisible ? .visible : .gone)
+            } else {
+                EmptyView()
+            }
         }
 
         @ViewBuilder
diff --git a/UnitTests/Freemium/DBP/FreemiumDBPPromotionViewCoordinatorTests.swift b/UnitTests/Freemium/DBP/FreemiumDBPPromotionViewCoordinatorTests.swift
index bb5329ba78..fca8c31aec 100644
--- a/UnitTests/Freemium/DBP/FreemiumDBPPromotionViewCoordinatorTests.swift
+++ b/UnitTests/Freemium/DBP/FreemiumDBPPromotionViewCoordinatorTests.swift
@@ -37,6 +37,7 @@ final class FreemiumDBPPromotionViewCoordinatorTests: XCTestCase {
     override func setUpWithError() throws {
         mockUserStateManager = MockFreemiumDBPUserStateManager()
         mockFeature = MockFreemiumDBPFeature()
+        mockFeature.featureAvailable = true
         mockPresenter = MockFreemiumDBPPresenter()
         mockPixelHandler = MockFreemiumDBPExperimentPixelHandler()
 
@@ -97,7 +98,7 @@ final class FreemiumDBPPromotionViewCoordinatorTests: XCTestCase {
 
         // When
         let viewModel = sut.viewModel
-        viewModel.proceedAction()
+        viewModel!.proceedAction()
 
         // Then
         XCTAssertTrue(mockUserStateManager.didDismissHomePagePromotion)
@@ -109,7 +110,7 @@ final class FreemiumDBPPromotionViewCoordinatorTests: XCTestCase {
     func testCloseAction_dismissesPromotion_andFiresPixel() {
         // When
         let viewModel = sut.viewModel
-        viewModel.closeAction()
+        viewModel!.closeAction()
 
         // Then
         XCTAssertTrue(mockUserStateManager.didDismissHomePagePromotion)
@@ -124,7 +125,7 @@ final class FreemiumDBPPromotionViewCoordinatorTests: XCTestCase {
 
         // When
         let viewModel = sut.viewModel
-        viewModel.proceedAction()
+        viewModel!.proceedAction()
 
         // Then
         XCTAssertTrue(mockUserStateManager.didDismissHomePagePromotion)
@@ -139,7 +140,7 @@ final class FreemiumDBPPromotionViewCoordinatorTests: XCTestCase {
 
         // When
         let viewModel = sut.viewModel
-        viewModel.closeAction()
+        viewModel!.closeAction()
 
         // Then
         XCTAssertTrue(mockUserStateManager.didDismissHomePagePromotion)
@@ -154,7 +155,7 @@ final class FreemiumDBPPromotionViewCoordinatorTests: XCTestCase {
 
         // When
         let viewModel = sut.viewModel
-        viewModel.proceedAction()
+        viewModel!.proceedAction()
 
         // Then
         XCTAssertTrue(mockUserStateManager.didDismissHomePagePromotion)
@@ -169,7 +170,7 @@ final class FreemiumDBPPromotionViewCoordinatorTests: XCTestCase {
 
         // When
         let viewModel = sut.viewModel
-        viewModel.closeAction()
+        viewModel!.closeAction()
 
         // Then
         XCTAssertTrue(mockUserStateManager.didDismissHomePagePromotion)
@@ -185,7 +186,7 @@ final class FreemiumDBPPromotionViewCoordinatorTests: XCTestCase {
         let viewModel = sut.viewModel
 
         // Then
-        XCTAssertEqual(viewModel.description, UserText.homePagePromotionFreemiumDBPPostScanEngagementResultPluralDescription(resultCount: 5, brokerCount: 2))
+        XCTAssertEqual(viewModel!.description, UserText.homePagePromotionFreemiumDBPPostScanEngagementResultPluralDescription(resultCount: 5, brokerCount: 2))
     }
 
     @MainActor
@@ -197,7 +198,19 @@ final class FreemiumDBPPromotionViewCoordinatorTests: XCTestCase {
         let viewModel = sut.viewModel
 
         // Then
-        XCTAssertEqual(viewModel.description, UserText.homePagePromotionFreemiumDBPDescriptionMarkdown)
+        XCTAssertEqual(viewModel!.description, UserText.homePagePromotionFreemiumDBPDescriptionMarkdown)
+    }
+
+    @MainActor
+    func testViewModel_whenFeatureNotEnabled() {
+        // Given
+        mockFeature.featureAvailable = false
+
+        // When
+        let viewModel = sut.viewModel
+
+        // Then
+        XCTAssertNil(viewModel)
     }
 
     func testNotificationObservation_updatesPromotionVisibility() {